Content Manager DRI

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

Exploring new heights, we are looking for a Content Manager DRI who will spearhead our content initiatives with precision and innovation. In this pivotal role, you will be entrusted with shaping and executing a robust content strategy based on comprehensive analysis of data, market trends, and competitor landscapes.

Challenges you’ll meet

• Form content strategy on the basis of analysis data, market and competitors analysis

• Make users profile and content metrics analysis (using Amplitude)

• Content performance analytics, hypothesis formation, A/B content testing

• Creation and curation of diverse content for the mobile app and its web cabinet, including articles, videos, infographics, recipes, workouts, etc.

• Collaboration with experts in the fields of fitness, dietetics, medicine, etc.

• Collaboration with other departments:design, marketing, monetization, etc.

• Content quality control (final result review) and participation in creation if needed

• Content documentation updates (processes, guidelines etc)

Your key goals will be

• Feature metrics: retention, conversion, content rating (with focus on metrics impacted by content only)

• Tasks completion in estimated deadlines

• High-quality up-to-date scientifically-proved content based on user needs, trends

Your professional qualities

• Latest experience with content management in the app (ex.: FLO)

• Experience of work with different content formats 

• Amplitude user (can be basic level)

• Strong experience in market, user behavior and content results analysis using relevant tools

• Strong experience in content strategies, content plan forming

• Experience in conducting a/b tests (from hypothesis formation to results analysis)

• Aesthetics and trendiness in terms of content

Will be a plus

• Working in medicine / health & fitness / health care content-oriented apps: ex: Noom, Peloton

• Preliminary launch of content production from scratch

• Personal interest in yoga, weight-loss, nutrition, sports, psychology

Personal competencies

• Data and business-oriented

• High level of autonomy

• Team player

• Friendly and sincere in communication

• Open to feedbacks 

• Multitasker with skill to prioritize and focus on important things

• Adaptive to changes

• Skill of tasks delegation

• Proactivity, eagerness

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

WalkFit - http://walkfit.pro