Full-Time

Product Marketing Manager

Developer Platform, Contract

Posted on 9/26/2023

Niantic

Niantic

501-1,000 employees

Develops augmented reality games and experiences

VR & AR
Gaming

Compensation Overview

$58 - $61Hourly

Mid, Senior

Company Historically Provides H1B Sponsorship

San Francisco, CA, USA

Category
Growth & Marketing
Required Skills
Hubspot
Salesforce
Marketing

You match the following Niantic's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Developer focused: You love crafting content and events that inspire your audience to reach their goals
  • Organized: You understand how to keep track of various, interdependent work streams and feel comfortable presenting any concerns or delays
  • Passionate about technology: You are interested in learning about how things work, take the time to understand and ask questions until you do, and can explain technical concepts in a way that everyday people can understand
  • Bold Storyteller: You love to explore how different messages can increase marketing's impact, find new ways to express technical information, and are confident in your ability to tell compelling stories
  • 3-5 years experience in product or developer marketing, preferably at technology, infrastructure, or platform companies
  • Experience developing and writing effective marketing content for developers across channels (email, social media, website, advertising, etc.)
  • Familiarity with CRMs like HubSpot or Salesforce Marketing Cloud
  • Familiarity with Social Management Tools like Sprinklr, Hootsuite or Sprout Social
Responsibilities
  • Develop a strong understanding of our technology platform, including product functionality, features, target audience, and value proposition
  • Scope and produce marketing strategies that translate into high impact collateral and content that enables our overall campaigns and reaches different developer segments
  • Talk regularly to internal and external developers and prospects and bring in qualitative and quantitative insights that guide your work (content, messaging, positioning, etc.)
  • Research and maintain a perspective on the competitive landscape

Niantic creates augmented reality (AR) experiences that combine the digital and real worlds, encouraging users to explore and interact with their environment. Their popular AR games, such as Pokémon GO and Ingress, engage millions of players globally by promoting outdoor activity and social interaction. The company generates revenue through in-app purchases, partnerships with local businesses, and branded merchandise. Niantic's Lightship platform serves as a powerful AR engine, enabling both their games and other developers to create immersive applications. The goal of Niantic is to enhance real-world experiences through technology, fostering a sense of community and exploration among users.

Company Size

501-1,000

Company Stage

Series D

Total Funding

$753.1M

Headquarters

San Francisco, California

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in geospatial technology could enhance Niantic's AR capabilities.
  • Growing popularity of WebXR applications offers expansion opportunities for Niantic's AR experiences.
  • Demand for location-based services boosts Niantic's real-world exploration business model.

What critics are saying

  • Reliance on crowd-sourced data for AI development may raise privacy concerns.
  • Pause in Wayfarer system updates could lead to user dissatisfaction.
  • Proceeding with events amidst safety concerns could damage Niantic's reputation.

What makes Niantic unique

  • Niantic excels in creating AR games that promote outdoor activity and social interaction.
  • Their Lightship platform supports large-scale user interactions and shared AR experiences.
  • Niantic's games, like Pokémon GO, have millions of active users worldwide.

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Benefits

Hybrid Work Options

Company Equity

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

0%
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