Full-Time

Senior Web Growth Marketing Manager

DigitalOcean

DigitalOcean

1,001-5,000 employees

Cloud-based app deployment platform


$135000 - $165000

Bonus, Equity, RSUs, Stock Options

Senior

Remote in USA

Required Skills
Agile
Sales
SEO
Marketing
Requirements
  • 3-5+ years of job related experience managing website CRO in a high growth environment
  • Bachelor's degree in Business related fields of Marketing or Advertising
  • Demonstrated experience in the Cloud industry
  • Marketing operations experience with best-in-class marketing tools
  • Proven track record of driving revenue growth at scale
  • Experience leading or collaborating in an agile growth process that is focused on experimentation and testing
  • Ability to generate reports on key performance metrics and clearly communicate the results
  • Proactive communication skills and track record of setting and executing on monthly, quarterly, and annual goals
  • Deep understanding of SaaS based business models, including concepts around monthly recurring revenue and pay-back periods
  • Demonstrable critical thinking and analytical skills, including the ability and confidence to make strategic decisions based on data
Responsibilities
  • Develop and implement comprehensive website growth strategies, with a focus on SEO, SEM landing page optimization, and conversion rate optimization (CRO)
  • Collaborate with product, engineering, and design teams to optimize the user experience across all touchpoints, from visitor to paying customer
  • Analyze website traffic data and user behavior to identify areas for improvement and implement A/B testing to optimize conversion rates at all stages of the funnel (acquisition, activation, retention, referral)
  • Collaborate with the search engine marketing (SEM) campaign team to optimize landing pages and CRO
  • Collaborate with the SEO strategy team for the DigitalOcean website, including keyword research, on-page optimization, link building, and technical SEO, to identify key user flows and optimize to conversion
  • Stay up-to-date on the latest web marketing trends and best practices, and implement these insights into your strategies
  • Collaborate with the product marketing and sales teams to ensure alignment with product-led growth and product-led sales initiatives
  • Measure and report on the success of all marketing initiatives, demonstrating the impact on website traffic, leads generated, and ultimately, new revenue growth

Company Stage

N/A

Total Funding

$1.5B

Headquarters

New York, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

9%

1 year growth

28%

2 year growth

76%

Benefits

Remote-first

Full health coverage

Wellness coverage

Flexible vacation time

Team-building & social events

401(k) plans

ESPP

Education support

Partner support

Employee giving