Host Communications Lead
Comms Strategy
Posted on 3/17/2023
INACTIVE
Airbnb

10,001+ employees

Online marketplace for people to list, discover, and book accommodations
Company Overview
Airbnb's mission is to create a world where anyone can belong anywhere and we are focused on creating an end-to-end travel platform that will handle every part of your trip. The company is building a worldwide timeshare marketplace.
Consumer Goods

Company Stage

N/A

Total Funding

$10B

Founded

2007

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Marketing
Product Design
Requirements
  • Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must
  • Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
  • Writing samples and/or a portfolio of work to share
  • Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
  • Experience managing through cross functional teams
  • Versed in product strategy, design and development principles and processes
  • Managed creative agencies and led creative production
  • Conducted, synthesized and applied user insights, research and testing to marketing strategy
  • Passion for Airbnb. Airbnb Host preferred
Responsibilities
  • Own positioning and launch communications plans for new features, products and corporate/community updates
  • Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks
  • Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc)
  • Identify key audiences and segments to focus on, and build plans that support these goals
  • Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
  • Develop proactive and reactive communications plans
  • Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing
  • Champion the community and user in all decisions
  • Oversee creative collaboration between product design, content strategy, community and marketing teams
  • Serve as both an individual contributor and a cross functional leader
Desired Qualifications
  • 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus