Area Director of Retail

ABOUT BHC:

Beemok Hospitality Collection (BHC) is a purpose-driven portfolio of hotels, restaurants, and cultural landmarks in Charleston. Founded in 2021, BHC is guided by the belief that hospitality is at its finest when it creates enduring, meaningful connections. The journey began with the revitalization of The Charleston Place and has since grown to include Sorelle, The Riviera Theater, Credit One Stadium, American Gardens, and the upcoming waterfront hotel, The Cooper. Each property reflects BHC’s vision of hospitality as a way to connect people, celebrate culture, and carry Charleston forward.

OUR VALUES:

· Excellence

· Integrity

· Passion

· Grace

· Communication

· Learning

· Humility

JOB DESCRIPTION:

The Area Director of Retail is a forward-thinking, commercially minded leader responsible for defining and delivering a best-in-class retail vision across the BHC portfolio. This role oversees retail operations, merchandising, buying, and brand expression, ensuring every retail experience reflects the standards, warmth, and elegance our properties are known for.

Candidates will come from high-end retail or luxury merchandising environments, with the expertise and taste level found in leaders from premier fashion and lifestyle brands.

DUTIES & RESPONSIBILITIES:

Retail Strategy & Leadership

· Build and execute a cohesive retail strategy that aligns with brand standards, elevates the guest experience, and drives strong financial performance.

· Oversee operations and performance across all retail locations, ensuring consistency, quality, and profitability.

· Collaborate closely with Property Managing Directors and partners across Operations, Finance, Marketing, and Brand to ensure retail contributes meaningfully to the broader guest journey.

· Uphold excellence in visual merchandising, product storytelling, and in-store presentation.

· Continuously monitor trends, guest insights, and market activity to evolve and strengthen the retail offering.

Financial & Operational Performance

· Manage the full retail P&L, including forecasting, margin optimization, inventory management, and expense oversight.

· Establish efficient systems, tools, and processes to ensure accurate inventory flow and data-driven decision-making.

· Define performance metrics for stores, categories, and guest engagement; deliver ongoing reporting and recommendations.

Team Leadership & Development

· Lead, mentor, and develop retail managers, and merchandising talent across the portfolio.

· Foster a culture grounded in service, accountability, operational excellence, and continuous improvement.

· Build strong relationships with property-level retail teams to ensure alignment, communication, and partnership.

Brand & Guest Experience

· Ensure every retail environment reflects the spirit and standards of our brand; from product curation to team training to visual presentation.

· Introduce experiential retail moments, seasonal stories, and exclusive or private-label collaborations that deepen guest connection.

· Champion exceptional guest engagement, ensuring retail teams deliver warm, genuine, service-led experiences.

REQUIRED SKILLS & EXPERIENCE:

· 8+ years in luxury retail, merchandising, or buying; hospitality retail experience preferred.

· Demonstrated success overseeing multi-location or portfolio-level retail operations.

· Experience in luxury merchandising or buying for high-end brands (e.g., Neiman Marcus, Saks, specialty boutiques).

· Strong vendor management, assortment planning, and product-curation capabilities.

· Strong financial acumen, including P&L ownership and data-driven planning.

· Excellent leadership, communication, and partnership skills.

· Ability to operate strategically while remaining hands-on when needed.

· Refined taste level and a deep understanding of the luxury consumer.

· Warm, polished, and deeply guest-focused.

· Creative yet grounded in strong commercial judgment.

· Collaborative, agile, and effective across varied teams and properties.

· High personal accountability and a drive for excellence.

· Passion for luxury hospitality, design, and creating meaningful guest experiences.

CLOSING DETAILS:

BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. 

BHC is an equal employment opportunity employer.  Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.