Full-Time
Web & Digital Marketing Specialist
Remote Canada
Posted on 10/31/2025
Smile Digital Health
201-500 employees
Health data platform enabling FHIR interoperability
No salary listed
Toronto, ON, Canada
Remote
 Growth & Marketing (6) |
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- 6+ years related experience in enterprise B2B digital marketing roles (Healthcare technology experience strongly preferred.)
- Proven expertise in building and optimizing HubSpot websites/landing pages for enterprise audiences, with examples of lead gen or demand gen programs
- Experience managing Google Ads campaigns with significant budgets and long B2B sales cycles
- Strong portfolio demonstrating enterprise-level web design and branding projects highlighting strong graphic design skills
- Deep understanding of multi-stakeholder buyer journeys (procurement, IT, clinical, and business audiences) and how to design digital assets that address them
- Proficiency with analytics tools, e.g., Google Analytics, Adobe Analytics
- Natural collaborator with strong written and verbal communication skills.
- Excellent creative problem-solving and analytical abilities with a focus on business growth.
- Superior research skills and ability to understand technical concepts and information to translate complex ideas into client-friendly language.
- Exceptional project management and organization skills.
- Post-secondary degree, diploma or certificate in marketing, business, management, or a related field of study and/or equivalent working experience.
- HubSpot Website & Landing Pages: Design and optimize HubSpot assets that support enterprise B2B lead generation funnels, account-based marketing campaigns, and multi-persona buyer journeys
- HubSpot Website & Landing Pages: Customize HubSpot themes and templates to reflect evolving brand guidelines
- HubSpot Website & Landing Pages: Implement and track CTAs, forms, and UTM parameters for campaign attribution
- HubSpot Website & Landing Pages: Run A/B tests and optimize for conversion performance
- Google Ads & Analytics: Set up, launch, and manage Google Ads campaigns across search and display
- Google Ads & Analytics: Implement conversion tracking via Google Tag Manager and GA4
- Google Ads & Analytics: Manage campaigns with complex attribution models, long sales cycles, and large budgets
- Google Ads & Analytics: Align campaign tracking and reporting with enterprise KPIs such as pipeline contribution, MQL→SQL conversion, and ACV impact
- Branding & Graphic Design: Translate Smile branding into refreshed web, digital ad, and campaign assets
- Branding & Graphic Design: Create high-quality visuals, graphics, and layouts for web and marketing use
- Branding & Graphic Design: Ensure brand consistency across all digital channels and touchpoints
- Branding & Graphic Design: Develop campaign assets tailored to healthcare technology audiences (executives, IT, clinicians, payers, regulators)
- Branding & Graphic Design: Collaborate with marketing and product teams on brand rollout
- Branding & Graphic Design: Maintain repository of brand approved graphic designs for organizational-wide use
- Reporting & Optimization: Build dashboards and reporting frameworks for website, campaigns, and ads to track performance, conversion metrics, and ROI
- Reporting & Optimization: Recommend improvements to increase engagement and lead generation
- Reporting & Optimization: Monitor and address website issues including broken links, redirects, performance, security, and compliance
- Additional Responsibilities: Stay up-to-date with industry trends and best practices, and adapt strategies to align with market shifts.
- Additional Responsibilities: Develop a working understanding of Smile Digital Health’s value proposition, target industries, target personas, and solutions.
- Additional Responsibilities: Comply with the privacy, security and confidentiality policies.
- Additional Responsibilities: Hold all confidential information in trust and strict confidence and ensure that it shall be used only for the purposes required to fulfill employment obligations, and shall not be used for any other purpose, or disclosed to any third party. A breach of policy or misuse of information could result in disciplinary action up to and including termination of employment.
Generating a company summary.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$65M
Headquarters
Toronto, Canada
Founded
2016
Simplify's Take
What believers are saying
- West Coast Informatics certification on February 13, 2025, automates data mapping boosting efficiencies.
- $30M Series B from UPMC Enterprises fuels interoperability platform growth.
- $15M Firepower Capital financing on February 6, 2025, accelerates U.S. payer compliance expansion.
What critics are saying
- Redox partnership diverts payers and providers to its network within 12-24 months.
- Firepower debt burdens cash flow with high interest if growth stalls in 6-12 months.
- Optum and Change Healthcare undercut pricing capturing U.S. payer mandates in 12-18 months.
What makes Smile Digital Health unique
- Smile Digital Health maintains open-source HAPI FHIR project led by CTO James Agnew.
- Health Data Platform offers FHIR-native data fabric with CDR and clinical reasoning tools.
- Supports hybrid deployment avoiding vendor lock-in for global healthcare clients.
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Your Connections
People at Smile Digital Health who can refer or advise you
Benefits
Remote Work Options
Flexible Work Hours
Paid Vacation
Health Insurance
Life Insurance
Disability Insurance
Employee Assistance Program
401(k) Company Match
Super HAPI Fun Club
Growth & Insights and Company News
6 month growth
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↓ -1%2 year growth
↑ 0%TORONTO, ONTARIO / ACCESS Newswire / February 13, 2025 / Smile Digital Health, a global leader in delivering secure, standards-based healthcare data exchange solutions, is pleased to announce that West Coast Informatics (WCI) has successfully completed Smile Digital Health's Technology Partner Certification Program. This milestone underscores Smile Digital Health's unwavering commitment to enhancing healthcare interoperability and showcases WCI's dedication to powering efficient, FHIR-centered data integrations for healthcare organizations worldwide.As a health technology company, Smile Digital Health's goal is to reduce barriers between information and care. We harness the power of open standards to build health IT solutions that deliver an interoperable, FHIR®1-first Health Data Fabric.Spotlight on the Technology Partner CertificationSmile Digital Health's Technology Partner Certification ensures high standards of technical proficiency, compliance with healthcare regulations, and a deep understanding of Smile's Health Data Platform, MDM, CMS Suite, and other product offerings. By attaining this certification, WCI joins an esteemed group of technology partners equipped to integrate with Smile's solutions for payers, providers, and other healthcare stakeholders."We are delighted to welcome West Coast Informatics as a certified technology partner," said Bo Dagnall, Chief Product Officer at Smile Digital Health. "This achievement reflects their commitment to bridging data silos in healthcare, simplifying data exchange processes, and fostering the widespread adoption of FHIR standards. WCI's AutoMap solution seamlessly integrates into our platform, delivering valuable cost savings and operational efficiencies for our mutual customers."Advancing the Digital Health EcosystemSeamless Integration: WCI's AutoMap feature now integrates with Smile's suite of interoperability products, reducing manual data mapping processes and creating more consistent, reliable patient data exchange.Enhanced Clinical Value: A recently completed clinical use case highlights how AutoMap's automated workflow enables clinicians and administrators to access complete, accurate, and timely data, improving clinical insights and decision-making.Cost-Efficient Solutions: By automating complex data transformations, healthcare organizations using Smile's platform integrated with WCI's AutoMap benefit from reduced administrative burdens, fewer errors, and lower operational costs-whether they leverage Smile's full ecosystem or integrate with WCI's AutoMap independently.Accelerated FHIR Adoption: Both Smile and WCI are dedicated to driving the adoption of FHIR standards, aligning with the industry push toward more open, interoperable healthcare data solutions.Ongoing Innovation and CollaborationThrough continued collaboration, Smile and WCI will build on the success of this certification by expanding their offerings to improve data quality, support regulatory compliance, and streamline operations for stakeholders across the healthcare continuum
TORONTO, ONTARIO / ACCESS Newswire / February 6, 2025 / Smile CDR Inc. (d.b.a. Smile Digital Health), the world leader in FHIR®-based health data solutions, today announced a successful $15 million credit financing agreement with FirePower Capital. This strategic partnership will enable Smile to accelerate the growth and development of its market-leading health data platform and further expand its innovative solutions for the healthcare sector.As a health technology company, Smile Digital Health's goal is to reduce barriers between information and care. We harness the power of open standards to build health IT solutions that deliver an interoperable, FHIR®-first Health Data Fabric.As the leading solution provider in the U.S. payer compliance market, amongst other client sectors, Smile Digital Health is at the forefront of transforming how healthcare data is managed, integrated, and shared
The Gartner® report How Clinical Data Integration Improves U.S. Healthcare Payer Interoperability is available now.TORONTO, ON / ACCESSWIRE / July 25, 2024 / Smile Digital Health (Smile), a leading Fast Healthcare Interoperability Resources (FHIR®) health data platform and exchange solutions provider, has been named as a Representative Repository Vendor in the report How Clinical Data Integration (CDI) Improves U.S. Healthcare Payer Interoperability.As a health technology company, Smile Digital Health's goal is to reduce barriers between information and care. We harness the power of open standards to build health IT solutions that deliver an interoperable, FHIR®1-first Health Data Fabric.As per the Gartner report, healthcare payer CIOs and executives routinely underestimate the complexities of clinical data integration initiatives, leading to subpar business outcomes. This research defines CDI processes and provides strategy and sourcing guidance to payer executives to achieve effective CDI at scale.For a limited time, Smile will make the report available via their website."Gartner is a trusted source for research in the tech industry. We believe that being named as a Representative Repository Vendor in this report showcases our dedication to furthering interoperability across the healthcare landscape and specifically, in this case, through clinical data integration," said Erin Prymas, Chief Revenue Officer, Smile Digital Health
Smile Digital Health, a leading FHIR® health data fabric and exchange solutions provider, announced the closing of approximately $30 million in Series B growth capital led by existing investors including UPMC Enterprises.
The increasing need for interoperability in healthcare has driven significant growth and demand for the company's data fabric platform and continued innovation in this area.