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Creative Director, Web, eCommerce & Digital Marketing
Posted on 2/2/2022
New York, NY, USA
Experience Level
Desired Skills
Social Media
UI/UX Design
  • Provide empowering leadership for direct reports
  • Inspire creative excellence and promote brand standards
  • Provide clear and concise communication on projects, with people, and within processes
  • Partner with stakeholders on continual optimizations to improve business results and consumer experience
  • Collaborate with web marketing to create strategic pathways for executable roadmaps
  • Create consumer-first journeys using CMS-driven sites (using existing components and defining new assets as possible)
  • Identify and investigate best practices for web design and e-commerce trends
  • Continually improve consumer experiences and DTC eCommerce business results
  • Lead team to create best-in-class performance/direct-response email, social and advertising creative
  • Work with engineering department to implement new design capabilities
  • Strong typography, layout, and visual design skills
  • Be detail-oriented and have excellent time management skills
  • Present confidently to stakeholders, creative director and executives
  • Creative problem-solving skills including storyboarding and rapid visualization
  • 8+ years experience CREATIVE DESIGN leadership with D2C e-commerce websites and performance marketing creative, preferably with consumer electronics and/or packaged goods
  • 3+ years managing web and digital performance marketing creative/design teams
  • Strategic and practical experience leading and optimizing performance/direct response marketing creative, including email, eTail media, performance/programmatic digital display media and organic/paid social media
  • Strong experience with evolving and adapting CMS design and UI systems (such as Sitecore, Wordpress and Contentful)
  • Working knowledge of creating/optimizing email design templates and ESPs such as CheetahMail, Klaviyo etc

1,001-5,000 employees

Streaming platform for television
Company mission
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards