Product Marketing Manager

About Oneleet

Oneleet is one of the fastest-growing security and compliance platforms in history. We are on a mission to change the compliance and security industry by making cybersecurity and compliance effective, easy, and painless. We provide a platform that helps companies build, manage, and monitor their cybersecurity programs and achieve compliance standards such as SOC 2 and ISO 27001 efficiently, without cutting corners.

Having just raised a $33 million Series A, we are rapidly growing in customers and employees. Our team has decades of experience in security and compliance. Join our team of opinionated rebels and help us build a category-defining company reshaping the broken and fragmented compliance and cybersecurity industry.

Who we’re looking for:

We value passionate self-starters with a growth mindset and a bias for action and personal accountability. If you love solving hard problems, thrive in ambiguity, and want to make a real impact, you’ll fit right in.

We’re especially drawn to:

• Rebels with a cause — frustrated with the status quo and eager to disrupt it.

• Opinionated (but not obstinate) builders — decisive yet collaborative, who help us move fast.

• Clear communicators — who own their ideas and follow through.

Our mission is simple: make effective cybersecurity painless. We believe cybersecurity should empower, not burden. This belief unites our team and drives every decision we make.

If you’re ready to challenge the status quo and help shape the future of cybersecurity, we’d love to meet you.

The Role

You will be the single owner of the content and collateral that moves buyers from curious to convinced. White papers, competitive comparison tables, custom sales decks, ROI frameworks, battlecards- you will build the arsenal that gives our Sales and Customer Success teams an unfair advantage in every deal.

This is a founding role within product marketing. There is no inherited content library to maintain- you will build it from scratch with sharp opinions about what actually influences B2B buying decisions in the security and compliance space. You will sit at the intersection of product, sales, and marketing, translating deeply technical capabilities into clear, compelling narratives that resonate with the CTOs, CISOs, heads of engineering, and compliance leads who buy Oneleet.

You will thrive here if you believe that great product marketing is equal parts research and craft- that you cannot write a compelling comparison table without genuinely understanding how a buyer thinks, and that a well-built sales deck can be as strategically important as a feature launch.

What You Will Do

Sales Enablement & Deal Support

• Build and maintain the full library of sales collateral: one-pagers, battlecards, competitive comparison tables, objection-handling guides, and ROI/TCO frameworks

• Create custom presentations and tailored pitch materials for mid-market prospects and strategic accounts- working directly with Account Executives to craft decks that speak to a specific buyer's context, industry, and pain points

• Develop mid-funnel content that accelerates deals: case studies, proof-of-concept summaries, security posture assessments, and compliance outcome narratives

• Partner with Sales to identify recurring objections and gaps in the current collateral library, and close those gaps faster than anyone expects

Thought Leadership & Long-Form Content

• Own the white paper and research content program- from topic ideation and outline through interviews, drafting, design briefing, and distribution

• Write authoritative, deeply credible long-form content on topics including SOC 2, ISO 27001, compliance automation, security program maturity, and the cost of legacy approaches

• Develop point-of-view content that positions Oneleet as the category-defining platform in the compliance and cybersecurity space

• Work with subject matter experts on the engineering and security team to extract insights that no generalist writer could produce

Competitive Intelligence & Positioning

• Own Oneleet's competitive intelligence program- continuously monitoring the landscape, updating battlecards, and synthesizing win/loss patterns into actionable positioning guidance

• Build and maintain comparison frameworks (feature tables, methodology comparisons, pricing narratives) that hold up to scrutiny in a sales conversation

• Translate competitive insights into crisp, confident messaging that arms Sales to win against specific alternatives without sounding defensive

Product Launches & Messaging

• Partner with Product to develop launch messaging, positioning, and collateral for new features and capabilities

• Ensure that product updates are translated into customer-facing language that emphasizes outcomes, not features

• Maintain a living messaging architecture- personas, value propositions, use case narratives- that keeps all content consistent and strategically aligned

Customer & Market Insights

• Conduct regular customer interviews and win/loss analyses to deepen understanding of buyer motivations, evaluation criteria, and decision triggers

• Feed insights back into messaging, collateral, and the product roadmap

• Develop a deep understanding of the mid-market buyer: their compliance pressures, their internal stakeholders, their timeline drivers, and what it takes to earn their trust

Who We Are Looking For

3-6+ years of experience in product marketing, content marketing, or solutions marketing at a B2B SaaS company, with a strong portfolio of sales enablement and long-form content.

Core Competencies

• Exceptional writing ability- you can produce a technically credible white paper and a punchy one-pager in the same week, and both will be genuinely good

• Deep experience building sales collateral that practitioners actually use: battlecards, comparison tables, custom decks, and objection-handling frameworks

• Strong research instincts- you know how to interview customers, synthesize competitive data, and turn raw information into clear strategic narrative

• Ability to work directly with Sales and CS teams, take direction from deal context, and turn around custom materials on tight timelines

• Comfortable owning projects end-to-end with minimal oversight- you set the brief, drive the process, and deliver the output

Domain & Strategic Skills

• Solid understanding of B2B SaaS buying cycles, particularly in technical or compliance-driven categories

• Experience marketing to mid-market buyers (100-2,000 employees) and understanding how procurement and evaluation processes differ at that scale

• Ability to develop and maintain a coherent competitive positioning strategy, not just a table of feature comparisons

• Familiarity with persona development, messaging frameworks, and the mechanics of category creation

Nice-to-Have

• Experience in cybersecurity, compliance, GRC, or adjacent technical categories- you understand what SOC 2 actually means and why it matters to a buyer

• Experience building a product marketing function from the ground up at an early-stage startup

• Familiarity with tools like Figma for light layout and design work on collateral

• Experience with HubSpot for content distribution, nurture sequencing, and campaign tracking

• Background in sales engineering or solutions consulting- you understand how deals actually get done

• Ability to build and deliver presentations in person to senior stakeholders at prospect and customer accounts

What Separates Great from Good

A good Product Marketing Manager produces solid collateral on schedule, keeps the content library tidy, and supports Sales when asked. A great one shapes how the entire market thinks about the category.

The great hire does not wait for a Sales rep to ask for a custom deck- they are in the deal reviews, hearing the objections, and proactively building the asset before the next call. They read competitor releases and customer reviews with genuine curiosity, not just to fill a battlecard template. They have a point of view on how Oneleet should be positioned and the conviction to defend it in a room full of skeptics.

The best candidate will have built something that Sales teams fought over- collateral so useful, so precise, and so well-crafted that it became part of how the company sells. They write with authority because they do the research. They build custom decks because they understand that a mid-market CISO does not want a generic pitch. They are fast, opinionated, and deeply proud of the quality of their work.

How to Apply

Skip the generic cover letter. Send us:

1. 2-3 pieces of collateral or content you are proud of. A white paper, a competitive comparison, a sales deck, a case study- anything that shows how you think and write.

2. A short note (under 200 words) on how you would approach building Oneleet's product marketing foundation from scratch. What would you build first, and why? What would you ignore for now?

3. One competitive observation about the compliance or cybersecurity market. It does not need to be long- a sharp, well-reasoned paragraph is enough. Show us how you think about positioning and category dynamics.

Why Oneleet?

At Oneleet, you’ll join a tight-knit team of rebels redefining the cybersecurity industry. We move fast, own our work, and challenge outdated models to make security effortless and effective for companies.

Here’s what makes us special:

• We value impact over titles, autonomy over micromanagement, and clarity over jargon.

• You’ll tackle meaningful, hard problems with real-world consequences.

• You’ll work with smart, kind, and ambitious teammates who lift each other up.

Perks & Benefits

• Comprehensive health & wellness benefits

• 20 days PTO per year, plus 8 floating holiday

• Remote work culture

• Team off-sites in stunning places (Amsterdam, Italy, etc).

• Competitive compensation & equity

We hire globally and compensate competitively within each market using geographic pay bands. The range for this role reflects a US national baseline. Offers for candidates in higher cost-of-labor markets (e.g., San Francisco, New York, Zurich) may fall at or above the top of the posted range, while offers in other markets are benchmarked to local standards and are lower. Within any range, individual compensation is determined by work location, skills and experience demonstrated through the interview process, and relevant education or training. This posting reflects base salary only and does not include equity or benefits.

Remote-First & Global Hiring

We’re a remote-first company and hire globally in regions where we can legally engage talent directly or via our employer-of-record (EOR) partner. If you’re based outside the U.S., we’ll explore the most compliant hiring arrangement for your location. We make hiring decisions based on merit, skills, and potential regardless of location.

U.S. Hiring & E-Verify

For U.S.-based candidates, Oneleet participates in E-Verify to confirm employment eligibility, in accordance with federal regulations. We are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

How we use AI in this Hiring Process

This company uses automated technology, including AI-assisted tools, to assist in reviewing applications, assessing candidate qualifications, and detecting fraudulent submissions. These tools analyze application data and identity signals to support, but not replace, human hiring decisions. All final hiring decisions are made by a human reviewer. Candidates who require accommodation or who wish to request information about how these tools are used, including requesting the bias audit results, may contact [email protected]. This process is conducted in compliance with applicable federal, state, and local laws.

Notice for New York City Residents:

You have a right to take at least 10 business days to decide whether to proceed with submitting your information through this process. By continuing, you confirm your understanding of this notice. If you choose to proceed before the 10-business-day period expires, you are making a knowing and voluntary decision to do so.