Full-Time

Senior Account Executive

Updated on 8/19/2026

AppDirect

AppDirect

1,001-5,000 employees

Subscription commerce platform for digital services

Compensation Overview

CA$182.8k - CA$225.8k/yr

+ Performance-based bonus

Montreal, QC, Canada

In Person

Travel to customer locations is required as needed.

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Sales
CRM

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Requirements
  • The candidate must have at least 5 years of experience as an Account Executive for an enterprise software solution company and a record of consistently hitting or exceeding quota.
  • A BS/BA degree is required.
  • The candidate must be able to present compelling value propositions and return on investment in complex environments to technical and executive audiences.
  • The candidate must have working knowledge of the business-to-business artificial intelligence landscape and be able to discuss AI products and their business applications credibly.
  • The candidate must have experience managing complex, multi-stakeholder sales cycles from first contact through signed contract.
  • The candidate must have strong written and verbal communication skills and be able to distill complex solutions into clear, compelling value statements connected to customer goals.
  • The candidate must be comfortable operating in an early-stage, fast-moving environment where priorities shift and processes are still being established.
Responsibilities
  • Complete AppDirect’s in-depth onboarding and sales training to become an expert in its messaging, products, services, and sales approach.
  • Identify, qualify, and progress new business opportunities through the end-to-end sales process while delivering a high level of service to potential customers.
  • Sell AppDirect’s Devs.ai platform and identify opportunities to cross-sell AppDirect’s full suite of products and services in partnership with product sales specialists.
  • Execute a vertical and territory plan to support business growth and exceed monthly, quarterly, and annual sales quotas.
  • Coordinate the internal cross-functional resources needed to close new business.
  • Represent AppDirect in customer-facing engagements, travel to customer locations as required, and engage with people at all levels of an organization.
  • Present and advise customers and prospects on established digital commerce best practices.
Desired Qualifications
  • An entrepreneurial spirit, a reputation for integrity and accountability, and a strong team ethic.

AppDirect provides a subscription commerce platform that helps businesses offer, manage, and monetize digital services such as SaaS, IoT, cloud services, and VR/AR apps. The platform handles end-to-end subscription management, including billing, reseller management, and sales automation. It differentiates itself by offering an integrated suite of billing, partner management, and sales tools within one platform and by connecting with a broad ecosystem of service providers. Its goal is to simplify the delivery and monetization of digital services, accelerate time to market, and help companies build cohesive digital ecosystems.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$750.8M

Headquarters

San Francisco, California

Founded

2009

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Simplify Jobs

Simplify's Take

What believers are saying

  • AppDirect secured 185 million dollars and reached 1.5 billion valuation in 2026.
  • Management targets 1 billion gross ARR within 18-24 months, signaling strong momentum.
  • Devs.ai and PartnerStack improve AI-discovery and partner-led distribution for providers.

What critics are saying

  • Integration risk spikes after six acquisitions in one year; customer churn follows bad stitching.
  • AWS, Microsoft, and Google can compress AppDirect margins by bypassing middle-layer commerce.
  • If PartnerStack or Tackle integrations fail by 2027, AppDirect becomes a bloated roll-up.

What makes AppDirect unique

  • AppDirect now combines subscription commerce, PRM, and cloud marketplaces after PartnerStack on April 14, 2026.
  • It serves 16 million subscribers, 1,000 providers, and 14,000 advisors across one ecosystem.
  • Tackle and NXTSYS give AppDirect hyperscaler, MSP, and indirect channel coverage.

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Benefits

Remote Work Options

Hybrid Work Options

Flexible Work Hours

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Holidays

Paid Sick Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Parental Leave

Home Office Stipend

Phone/Internet Stipend

Tuition Reimbursement

Tuition Reimbursement

Professional Certification Support

Employee Referral Bonus

Meal Benefits

Employee Discounts

Legal Services

Relocation Assistance

Commuter Benefits

Gym Membership

Pet Insurance

Bereavement Leave

Holiday Bonus

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Business Wire
Apr 14th, 2026
AppDirect acquires partnerstack, creating the unified subscription commerce platform for partner-led growth.

AppDirect acquires partnerstack, creating the unified subscription commerce platform for partner-led growth. Strategic acquisition unites PartnerStack's 138,000+ B2B partner network and leading PRM platform with AppDirect's marketplace infrastructure, creating a single platform to launch, manage, and scale partner-led growth in an AI-driven economy SAN FRANCISCO-(BUSINESS WIRE)-AppDirect, the world's leading B2B subscription commerce platform, today announced it has acquired PartnerStack, a leading partner relationship management (PRM) platform and one of the largest B2B partner networks globally. This strategic integration injects a powerful partner ecosystem engine into the AppDirect subscription commerce platform, enhancing AppDirect's ability to help companies leverage ecosystems and distribution as a primary growth engine. "With this acquisition, we're at the center of the underlying infrastructure powering enterprise technology purchase decisions today," said Nicolas Desmarais, CEO and chairman of AppDirect. Share This acquisition solidifies AppDirect's position as the everything store powering B2B distribution, building on its recent acquisition of Tackle.io, the cloud go-to-market platform supporting over $20 billion in cloud hyperscaler marketplace transactions. With Tackle's marketplace-led growth and PartnerStack's PRM and partner ecosystem, AppDirect is now uniquely positioned to provide a full stack commerce platform for powering all direct and indirect go to market motions. In today's rapidly evolving technology landscape, AI is profoundly shifting how businesses operate - with AI reducing the cost of software development, making distribution and AI search visibility the new battleground. Marketplaces, partner networks, and data-rich platforms have become indispensable, with 60% of marketplace purchases projected to be conducted via channel partners by 2030. The companies that treat distribution as a core part of their strategy will own the market. "With this acquisition, we're at the center of the underlying infrastructure powering enterprise technology purchase decisions today," said Nicolas Desmarais, CEO and chairman of AppDirect. "Navigating commerce and partner management requires a unified platform. By bringing these capabilities together, AppDirect is giving companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world." "We are thrilled to further AppDirect's position as the everything store for B2B distribution," said Bryn Jones, CEO of PartnerStack. "Our network has driven over $3 billion in revenue for our customers and is increasingly relied on to help businesses show up in AI search. The primary driver of AI search visibility in platforms like ChatGPT and Gemini is third-party content, and PartnerStack is the largest B2B content partner network in the world. We are excited to connect our insights across hundreds of thousands of B2B customer signups every month with AppDirect and Tackle, creating powerful advantages for our partners and customers in the AI era." Together, AppDirect and PartnerStack are accelerating partner-led growth. For more information visit AppDirect and PartnerStack Unite. Additional Resources: About AppDirect AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 14,000 advisors and 16 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success. For more information, visit appdirect.com, devs.ai and follow us on LinkedIn. About PartnerStack PartnerStack is the leading ecosystem orchestration platform for B2B - the only solution that combines a full partner relationship management platform including incentives and payouts, AI-powered partner intelligence, and a built-in network of over 138,000 commission-earning affiliates, influencers, co-sell and channel partners who are already transacting. Trusted by Monday.com, Stripe, Freshworks, and hundreds of the world's most partner-driven companies, PartnerStack powers co-sell, affiliate, influencer, and referral programs within a single platform connected to the largest B2B partner network in the market. Visit us at partnerstack.com.

BetaKit
Apr 14th, 2026
AppDirect acquires PartnerStack in sixth deal this year to build unified partner-led growth platform

AppDirect has acquired Toronto-based PartnerStack for an undisclosed sum, marking the San Francisco company's sixth acquisition in the past year. The deal combines PartnerStack's network of over 138,000 B2B partners with AppDirect's marketplace infrastructure to create what the companies describe as a unified platform for partner-led growth. PartnerStack, founded in 2015, provides partner relationship management software for SaaS companies and has driven over $3 billion in revenue for its customers. The company raised at least $46 million in funding, including a $35-million Series B in 2021. AppDirect serves more than 1,000 tech providers and 16 million subscribers. The company announced last August it expects to surpass $1 billion in gross annual recurring revenue within two years.

AppDirect
Apr 10th, 2026
AppDirect Acquires Standing Cloud and Secures $9M in Series B Funding…

Acquisition and Funding Position AppDirect as the Most Complete Cloud Marketplace and Management Solution Available

Yahoo Finance
Mar 24th, 2026
AppDirect hires channel veteran Mariane Louvet to expand provider ecosystem following Tackle.io acquisition

AppDirect, a B2B commerce platform, has appointed channel veteran Mariane Louvet as Director of Provider Management. She will lead strategy for the company's provider ecosystem as it expands cloud provider distribution across North America. Louvet brings two decades of channel experience, including roles at Symantec, Forcepoint, Pax8 and 1Password. She has been recognised as a 2024 CRN Channel Chief and CRN Women of the Channel in 2022 and 2024. The appointment follows AppDirect's recent acquisition of Tackle.io as part of its marketplace expansion strategy. Louvet will focus on attracting and managing providers, developing scalable programmes and strengthening commercial alignment across AppDirect's network of marketplaces and hyperscaler platforms.

Business Wire
Mar 24th, 2026
AppDirect doubles down on provider success, marketplace expansion, and "B2B everything store" Vision with strategic leadership hire.

AppDirect doubles down on provider success, marketplace expansion, and "B2B everything store" Vision with strategic leadership hire. Channel veteran Mariane Louvet joins as Director, Provider Management SAN FRANCISCO-(BUSINESS WIRE)-AppDirect, the leading B2B commerce platform, today announced the appointment of channel veteran Mariane Louvet as its new Director, Provider Management, where she will lead the strategy and evolution of its provider ecosystem, furthering AppDirect's commitment to providers' ongoing success. Louvet joins AppDirect at a pivotal time as it expands its direct and indirect cloud provider distribution across North America and executes on its bold marketplace vision, which includes the recent acquisition of Tackle.io. AppDirect continues to carve a strong, unique path that brings marketplace providers and digital commerce into a single, robust network. Louvet will play a key role in attracting and managing providers as the company accelerates its recruitment of cloud providers in North America. The AppDirect platform significantly enhances technology providers' market presence and operational efficiency by expanding their reach, increasing conversions across diverse channels, and employing AI to pinpoint ideal buying opportunities. It streamlines essential processes like billing, fulfillment, reconciliation, and payouts, reducing costs and boosting scalability across direct and indirect channels. This holistic approach underscores AppDirect's commitment to empowering providers in the digital economy. "Mariane has experienced our ecosystem as both a competitor and provider partner for over eight years, so her decision to join AppDirect is powerful validation," said Renee Bergeron, COO at AppDirect. "Independent software vendors and technology providers gain multiple market routes with our ecosystem, including one of the largest global networks of marketplaces and hyperscaler marketplaces enabled by our Tackle acquisition. With a proven track record in the channel, Mariane will help us continue extending that ecosystem across North America, giving providers the network they need to grow and scale." Over her two-decade career in the channel, which includes recognitions as a 2024 CRN Channel Chief and a CRN Women of the Channel in 2022 and 2024, Louvet has led and scaled cybersecurity, cloud, MSP, MSSP, telco, and provider programs at notable companies such as Symantec, Forcepoint, Pax8, and 1Password. Louvet's experience will be instrumental in translating AppDirect's business strategy into scalable provider programs that fuel revenue growth and customer success. In her new role, Louvet will guide provider relationships, align with internal teams, and fortify the marketplace through program development and partnership engagement. Additionally, she will spearhead initiatives to strengthen commercial alignment and provider engagement, helping expand AppDirect's provider portfolio across all segments. "AppDirect is building the B2B everything store for technology, where advisors can solve their customers' business challenges through access to the world's leading solutions," said Louvet. "As AppDirect enters this new phase, I'm excited to help bolster our cloud provider programs and expand the opportunities available to partners worldwide." Additional Resources: About AppDirect AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 14,000 advisors and 16 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success. For more information, visit appdirect.com, devs.ai and follow us on LinkedIn. More News From AppDirect SAN FRANCISCO-( BUSINESS WIRE )-AppDirect announces its acquisition of vCom Solutions. The deal rounds out their tech to provide advisors network and mobility lifecycle management... SAN FRANCISCO-( BUSINESS WIRE )-AppDirect, the leading B2B subscription commerce platform, announced it has signed an agreement to acquire Tackle, the cloud go-to-market platform... SAN FRANCISCO-( BUSINESS WIRE )-AppDirect today announced its acquisition of NXTSYS Consulting, a distinguished technology service distributor... AppDirect. Release Versions