Group Director

Ashwin Singh promoted to Media Strategy Director at Jellyfish. Ashwin Singh has been promoted to Media Strategy Director at Jellyfish, recognizing his contributions to strategic media planning and client growth during a period of rapid transformation across the advertising industry. Singh announced the promotion on LinkedIn, reflecting on two years at Jellyfish and the evolving nature of media strategy. He highlighted major industry shifts, including increasing media fragmentation, changing privacy regulations, the rise of "creative as the new targeting," and the growing influence of large language models (LLMs) on the customer journey. Singh also shared how developing a strategic framework for mid-market brands helped clients achieve full-funnel growth on limited performance budgets, with the work earning recognition through a recent WARC case study. The promotion reflects the changing role of media strategy within modern marketing organizations. As audiences become more fragmented across digital platforms, connected TV, retail media and creator ecosystems, marketers are moving beyond traditional media planning to develop integrated strategies that combine creativity, data and technology. AI is also reshaping how campaigns are planned, optimized and measured, requiring strategists to balance automation with human insight. Digital marketing services Media Strategy Directors are increasingly expected to connect brand-building principles with performance marketing, ensuring businesses can deliver sustainable growth while adapting to evolving consumer behaviors. The growing availability of AI-powered planning tools and predictive analytics is enabling teams to make faster, more informed decisions, but strategic thinking remains essential for translating data into effective marketing outcomes. Singh's promotion also highlights the industry's continued investment in leadership development. As agencies help clients navigate privacy changes, AI adoption and omnichannel engagement, experienced strategy leaders are becoming central to delivering measurable business impact and long-term customer value. Jellyfish's recognition of internal talent reflects a broader trend across the marketing industry, where agencies are strengthening strategic leadership to help brands compete in an increasingly complex and technology-driven media landscape.

Jellyfish appoints Stephanie Parry as Managing Director, UK & Ireland. Parry to lead the next phase of growth and integration across media, creative and data in key marketGlobal digital marketing business Jellyfish, part of The Brandtech Group, has appointed Stephanie [...]. May 12, 2026 Parry to lead the next phase of growth and integration across media, creative and data in key market Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director, placing a proven commercial and client leader at the helm of one of its most strategically important regions. Parry has been promoted from EVP, Client Management, where she led relationships across Jellyfish's global client portfolio, including Boots, Deckers, Apple and Workday. During her tenure, she has played a central role in scaling client partnerships, driving measurable business outcomes, and strengthening the company's integrated approach across media, creative and data. She brings more than two decades of international experience, including senior roles at Mindshare New York, where she served as Global Managing Director and Managing Partner on the BlackRock business, overseeing complex, multi-market operations and delivering transformation at scale. In her new role, Parry will be responsible for the performance and growth of the UK and Ireland business, with a focus on deepening client impact, advancing Jellyfish's AI-driven capabilities and accelerating collaboration across the wider Brandtech Group. She joins the UK leadership team under Brandtech UK CEO Lisa De Bonis. Stephanie Parry, Managing Director UK & Ireland, Jellyfish, said: "Jellyfish has built a powerful model at the intersection of talent, technology and creativity. The opportunity now is to scale that impact further. My focus will be on translating our integrated capabilities, from AI-driven media and creative to emerging areas like GEO, into tangible business outcomes for our partners and clients, while continuing to invest in the people and culture that make us unique, underpinned by a commitment to DEI." Nick Emery, Global CEO, Jellyfish, said: "Steph brings a rare combination of sharp commercial instinct and deep client understanding, and she's been a huge part of strengthening both our relationships and how we show up as a business. She knows what it takes to drive growth in a complex, global environment, and consistently creates teams people want to be part of." About The Digital Voice(TM) The Digital Voice(TM) is a B2B boutique Adtech PR agency with boundless energy for PR. The company loves to shout its partners' brand, vision and products from the rooftops, and is unashamedly energetic and fearless. As a leading amplification agency for the adtech industry, The Digital Voice(TM) delivers PR, thought leadership, awards, events, multimedia, podcasts, content and creative. Established in 2012 by adtech veteran, Founder and CEO, Julia Linehan, the team is 100% remote, with Julia backed by 32 exceptional journalists, press and content experts, creative designers, marketing and PR pros, social, multimedia and event management specialists who make up the team. Over the years, The Digital Voice(TM) has built up an enviable client roster, including companies such as Samsung Ads, Brave, Nectar360, impact.com, GumGum and Jellyfish.More information at: www.thedigitalvoice.co.uk