Marketing Operations Manager
Updated on 2/7/2024
Beamery

201-500 employees

Talent acquisition & retention platform
Company Overview
Beamery is on a mission to create equal access to meaningful work, skills and careers for all. Beamery’s Talent Lifecycle Management platform empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill and redeploy their workforce.
AI & Machine Learning

Company Stage

Series D

Total Funding

$231M

Founded

2014

Headquarters

, United Kingdom

Growth & Insights
Headcount

6 month growth

-13%

1 year growth

-14%

2 year growth

16%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Tableau
Marketing
Data Analysis
Zapier
CategoriesNew
Operations & Logistics
Growth & Marketing
Requirements
  • Proven experience in marketing operations with a focus on Marketo and SFDC.
  • In-depth knowledge of marketing automation principles and best practices.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Aptitude for understanding workflow processes and systems
  • Excellent project management and organizational skills.
  • Effective communication skills to collaborate with cross-functional teams.
  • Marketo certification is a plus.
Responsibilities
  • Oversee the day-to-day administration of the Marketo platform, ensuring it is configured optimally for the organization's needs.
  • Implement and maintain marketing automation best practices, including lead scoring, email nurturing, audience segmentation and program builds across marketing channels.
  • Design, execute, and analyze multi-channel marketing campaigns using Marketo to generate leads and drive engagement, ensuring campaigns sit within the Marketo<>SFDC campaign hierarchy.
  • Collaborate with marketing teams to develop automated workflows and processes to improve campaign efficiency.
  • Manage data quality and cleanliness within Marketo, ensuring accurate and up-to-date information.
  • Implement data segmentation and targeting strategies to enhance campaign personalization and effectiveness.
  • Build, monitor and take overall responsibility for Lead Routing using LeanData, ensuring routing graphs follow the wider account assignment strategy.
  • Manage the relationship and budget for the supporting automation agency, ensuring the smooth delivery of work between them and the marketing team.
  • Collaborate with the RevOps and SalesOps teams to ensure seamless integration between Marketo and other systems, such as SFDC.
  • Maintain integrations with digital marketing platforms, zapier and various event programs and APIs.
  • Work with the BDR team to maintain an open feedback loop in order to improve MQL quality and accuracy.
  • Working with SalesOps and Business Intelligence, develop and maintain dashboards and reports to measure the performance of marketing campaigns and provide actionable insights.
  • Use data analytics to identify areas for improvement and make recommendations for optimizing marketing strategies.
  • Manage the multi-touch attribution reporting in SFDC using the Marketo Measure/Bizible tool, support the marketing team with reporting and questions around multi-touch attribution.
  • Ensure all offline campaigns in SFDC are accurate and include revenue data to ensure Tableau dashboards provide the correct and most up-to-date pipeline revenue figures.
  • Train and educate marketing team members on Marketo basics and best practices, supporting them on email and landing page builds.
  • Create and maintain documentation for processes, workflows, and system configurations.
Desired Qualifications
  • Marketo certification