Marketing Operations Manager

ABOUT BEAMERY

Beamery’s mission is to create equal access to work, skills and careers. We are a leading transformational AI platform in the HR technology industry, enabling enterprise companies to create better and fairer talent decisions – by accelerating their recruiting processes, unlocking successful internal mobility opportunities, enabling smarter upskilling initiatives, and facilitating agile workforce planning. We are helping our clients hire over a million people annually.

Our product is used by Fortune 2000 organizations globally, leveraging cutting-edge AI technology that has earned us prestigious awards and financial backing from world renowned organizations such as Microsoft, Accenture & Workday. 

Some of the innovative things Beamery is working on this year include:

✨ Transforming experiences throughout the talent lifecycle with the power of AI and LLMs by using learning models and Beamery’s unique understanding of talent data.

✨ Focusing on ‘Beamery Talent Portals,’ our internal mobility tool which uses AI to help empower our customers to foster employee development, supports retention, encourages knowledge transfer, and reduces hiring costs.

But it’s not all about creating high-quality products, we also very much value the company culture we have worked hard to create; built on trust, empathy & honesty ensuring our workforce is able to bring their full selves to work.

WHAT YOU’LL BE DOING

Marketo Administration:

🚀 Oversee the day-to-day administration of the Marketo platform, ensuring it is configured optimally for the organization’s needs.

🚀 Implement and maintain marketing automation best practices, including lead scoring, email nurturing, audience segmentation and program builds across marketing channels.

Campaign Management:

🚀 Design, execute, and analyze multi-channel marketing campaigns using Marketo to generate leads and drive engagement, ensuring campaigns sit within the Marketo<>SFDC campaign hierarchy.

🚀 Collaborate with marketing teams to develop automated workflows and processes to improve campaign efficiency.

Data Management:

🚀 Manage data quality and cleanliness within Marketo, ensuring accurate and up-to-date information.

🚀 Implement data segmentation and targeting strategies to enhance campaign personalization and effectiveness.

🚀 Build, monitor and take overall responsibility for Lead Routing using LeanData, ensuring routing graphs follow the wider account assignment strategy.

Integration and Collaboration:

🚀 Manage the relationship and budget for the supporting automation agency, ensuring the smooth delivery of work between them and the marketing team.

🚀 Collaborate with the RevOps and SalesOps teams to ensure seamless integration between Marketo and other systems, such as SFDC.

🚀 Maintain integrations with digital marketing platforms, zapier and various event programs and APIs.

🚀 Work with the BDR team to maintain an open feedback loop in order to improve MQL quality and accuracy.

Reporting and Analytics:

🚀 Working with SalesOps and Business Intelligence, develop and maintain dashboards and reports to measure the performance of marketing campaigns and provide actionable insights.

🚀 Use data analytics to identify areas for improvement and make recommendations for optimizing marketing strategies.

🚀 Manage the multi-touch attribution reporting in SFDC using the Marketo Measure/Bizible tool, support the marketing team with reporting and questions around multi-touch attribution.

🚀 Ensure all offline campaigns in SFDC are accurate and include revenue data to ensure Tableau dashboards provide the correct and most up-to-date pipeline revenue figures.

Training and Documentation:

🚀 Train and educate marketing team members on Marketo basics and best practices, supporting them on email and landing page builds.

🚀 Create and maintain documentation for processes, workflows, and system configurations.

WHAT ARE WE LOOKING FOR

🚀 Proven experience in marketing operations with a focus on Marketo and SFDC.

🚀 In-depth knowledge of marketing automation principles and best practices.

🚀 Strong analytical skills and the ability to interpret data to drive marketing decisions.

🚀 Aptitude for understanding workflow processes and systems

🚀 Excellent project management and organizational skills.

🚀 Effective communication skills to collaborate with cross-functional teams.

🚀 Marketo certification is a plus.

BENEFITS

🏝 Unlimited Holidays (26 days minimum) + Bank/Federal Holidays

📅 First Friday of every month off

⛷ Company closure between Christmas and the New Year

🌍 Beamery Explore: Work from another country for up to 25 days each year

🌱 Monthly focused Personal Development Day

🐥 6 months of full pay for primary caregivers (parental, surrogacy & adoption)

🐥 6 weeks of full pay for secondary caregivers (parental, surrogacy & adoption)

🏥 Private health insurance for you and your family

⏰ Time off for prenatal appointments

🍕 Weekly lunches in the office

🐶 Pet-friendly offices

📈 Stock options

Learn about all our benefits here!

Beamery is for Everybody. Diversity and open expression are fundamental to us. We acknowledge the challenges in our industry and strive to develop an inclusive culture where everybody can contribute. We are dedicated to creating an inclusive environment for everyone, regardless of ethnicity, religion, color, sexual orientation, gender identity, race, national origin, age, disability status, or caregiver status. If, for whatever reason, you need us to make reasonable adjustments and adaptations to our recruitment process, please email [email protected]

Visit our Diversity, Equality and Inclusion page to learn more about progress and commitments.