Community Manager

This role is responsible for implementing and executing designated company marketing programs and activities. The role will collaborate with diverse internal and external teams to orchestrate, communicate and distribute integrated marketing solutions. The focus of the role will be on maximizing the impact of marketing efforts to achieve overarching business and team goals.

Here’s what you’ll do:

• Review, proofread and edit content to guarantee grammatical and technical accuracy while adhering to the company's formatting standards.

• Ensure the accuracy of all assets and verify the correctness of all content prior to publishing.

• Construct, monitor and adapt marketing tactics and promotions as necessary.

• Prioritize the delivery of best-in-class customer service standards to effectively support both internal/external customers while deescalating conflicts of concerns as they arise.

• Offer support to cross-functional teams as requires for coverage and additional development opportunities.

• Create new solutions by leveraging marketing strategies to fulfill internal and external customer's needs.

• Lead meetings and presentations with proficiency while communicating effectively with various stakeholders.

• Leverage customer knowledge drive and anticipate demands.

• Ability to identify, escalate and follow through on identified problems with a sense of urgency.

• Additional responsibilities may be assigned as needed.

Functional Specific Key Responsibilities:

Loyalty Marketing:

• Support the development of the customer lifecycle, monitoring and growing customer engagement.
• Prepare, maintain and distribute marketing materials and communication pieces across various platforms/channels for assigned loyalty marketing program(s).
• Ensure Company marketing messages are integrated and consistent across platforms / departments.
• Develop and maintain program schedules and status reports.
• Obtain cost estimates and track expenses.

Digital Marketing:

• Execute campaigns across digital channels, including META, Spotify, YouTube, Snapchat, Google, OTT, Pinterest and other platforms as needed.
• Review, evaluate and communicate campaign results
• Set up strategy to target audiences for both internal and external campaigns

OwnBrands Marketing:

• Execute defined project plans via collaboration with the OwnBrands merchandising team, third-party vendors, and the printing services team.  This could also include additional coordination with other areas of the marketing department such as E-Com, Loyalty, Retail Branding, or the Digital Marketing team.
• Key support for execution of annual Food Expo event(s) - specific to booth layout, gifts, and sampling coordination.
• Coordinate promotional tactics in support of the OwnBrands portfolio, including but not exclusive to; support signage, digital coupons, and events.

Retail Marketing:

• Execute strategy  in support of the retail banners, including but not exclusive to;  signage, weekly ad, media and events including  additional coordination with other areas of the marketing department such as E-Com, Loyalty, Retail Branding, or the Digital Marketing team.
• Coordinate promotional tactics in support of the retail banners, including but not exclusive to;  support signage, weekly ad, media and events.

Here’s what you’ll need: