Group Strategy Director

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design agency

Data & Analytics
Consumer Software
Real Estate

Senior, Expert

Calgary, AB, Canada

Required Skills
Data Analysis
  • 10+ years in digital user experience strategy within a digital agency or pure play user experience company
  • 10+ Years Experience in Campaign / Comms Planning
  • Leadership experience with larger teams
  • 10+ Years Experience working directly with clients
  • Facilitation Expertise
  • Experience designing Personas, Customer Journeys
  • Has experience driving and winning new business pitches
  • Understands content strategy, marketing and distribution
  • Understands social ecosystem and can design for it
  • Understands how to grow current clients organically
  • Passion for digital and up to date on technology and trends
  • Experience in developing proposals and presentations for clients
  • Demonstrated ability to communicate complex subject matter, either verbally or in written form
  • Demonstrated ability in the marketing research and sciences areas, to establish and analyze complex research studies
  • Teamwork and collaboration-oriented
  • Detail and results oriented
  • Flexible and able to multi-task
  • Commitment to learning
  • Ensure overall quality of Strategy work on all projects and accounts in all disciplines
  • Collaborate with the program director and the managing director to ensure that: the business unit has a suitable number of strategists and analysts with appropriate skills, the accounts understand the role of Strategy staff and exploit their skills appropriately and strategy staff are engaged in the right work at the right time
  • Provide support with special projects and initiatives within the Strategy group
  • Provide guidance and insight about Strategy practices to colleagues in departments and business units
  • Ensure through collaboration with team members and other Strategy Directors that core processes and deliverables are effective in delivering strategic guidance
  • Work with our clients to identify business problems and challenges
  • Become an authority on the client’s business sector
  • Define and document requirements through business analysis, qualitative consumer research, and web analytics
  • Recommend, plan, coordinate and/or execute pertinent research, analysis activities: Sector, industry and competitive analyses, Competitive benchmarking studies, Qualitative, consumer research (ie. usability testing, focus groups, field study), Requirements gathering sessions and stakeholder interviews, Multi-Year digital roadmaps, POV’s and thought leadership pieces, Team management and oversight on all strategic and UX work, New business pitches, Creative Briefs, Organic growth projects, Synthesize and communicate the results of research to clients and project teams, Provide insight and perspective on the client’s strategic direction, Collaborate with the team on overall strategy development, Define measurement strategies to support ongoing strategy development and site or program optimization, Demonstrate the value of integrating Strategy services and activities into all client engagements, Provide thought leadership to colleagues and projects in a range of subjects that may include Requirements gathering, Consumer research and insight, Site measurement, Marketing and strategic planning

Company Stage


Total Funding



Calgary, Canada



Growth & Insights

6 month growth


1 year growth


2 year growth



Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible