Full-Time
Student Recruitment & Field Marketing Specialist
Updated on 8/1/2026
Riverside Health
1,001-5,000 employees
Non-profit integrated health system delivering care
Compensation Overview
$50.9k - $70k/yr
Newport News, VA, USA
Hybrid
Regular travel is required in Southeastern Virginia, with evenings and weekends as needed.
 People & HR (1) |
|---|
Get referred to Riverside Health
See people who can refer or advise you
- A bachelor's degree in Marketing, Communications, Public Relations, Higher Education, or a health-related field is required.
- Two years of college or university recruiting experience is required.
- At least one to two years of experience in student recruitment, outreach, field marketing, sales, or related roles is required.
- Strong verbal and written communication skills are required, including the ability to present to diverse audiences.
- Ability to travel regularly in Southeastern Virginia and work evenings and weekends as needed is required.
- Strong interpersonal skills and the ability to build relationships with external partners are required.
- Ability to manage independent territory-based work is required.
- Excellent organizational and event-coordination abilities are required.
- Comfort using social media and communication tools for recruitment engagement is required.
- A valid driver's license is required, and the employee must drive a personal vehicle for Riverside Health System business 25% or more of the time.
- Irregular shifts are required.
- Manage a defined recruitment territory to increase awareness of health sciences programs and drive inquiries, applications, and enrollments.
- Conduct school visits, career fairs, community outreach events, and information sessions to promote the college's academic offerings.
- Build and maintain relationships with high school counselors, healthcare organizations, community partners, and academic advisors in the region.
- Maintain regular contact and relationships with high school guidance counselors, GHSA, and CTE Advisory Committee members.
- Organize and facilitate monthly recruiting events, including information sessions, presentations, and field outreach.
- Implement field marketing campaigns aligned with institutional enrollment goals, including brand awareness strategies for health programs.
- Serve as an on-site brand ambassador during events and ensure consistent messaging about program quality, admissions processes, and career outcomes.
- Provide prospective students and families with accurate information about admissions, financial aid, program options, prerequisites, and career paths.
- Conduct group presentations and one-on-one advising sessions for students pursuing health science fields.
- Follow up systematically with prospective students through email, phone, text, and social media.
- Support development of field-ready marketing materials such as brochures, flyers, and presentations consistent with digital content.
- Collaborate with the Digital Marketing Specialist and health system marketing team to use social media and digital platforms to expand reach, enhance program visibility, and engage prospective student pipelines.
- Assist in maintaining up-to-date recruitment webpages and content relevant to health sciences programs.
- Participate in annual planning for recruitment efforts and territory strategy using institution-generated data and analytics.
- Generate prospective student reports, assess recruitment trends, and identify growth opportunities in target regions.
- Stay informed about best practices and emerging trends in admissions, outreach, and field-based marketing.
- Represent Riverside College of Health Careers in community forums and promote a positive public image of the college.
- Coordinate recruitment initiatives, marketing presentations, recruitment fairs, counselor visits, high school relations, open houses, high school campus visits, health science career club activities, career days, and the RH job shadowing program.
- Assist with alumni relations events and projects.
- Participate in committees and other community-related events.
- Promote customer service to students, faculty, and staff; anticipate needs, implement appropriate actions, and initiate service recovery when needed to enhance the customer experience.
- A master's degree in Marketing, Communications, or Public Relations is preferred.
- Two years of website maintenance or design experience is preferred.
- One year of graphic design or computer-aided design experience is preferred.
- Experience working in health sciences recruitment or healthcare-related education is preferred.
- Experience in outside sales, business-to-business engagement, or community-based recruitment roles is preferred.
- Proficiency with customer relationship management systems such as Slate, lead-tracking tools, and digital outreach platforms is preferred.
Riverside Health is a non-profit, integrated network of hospitals, physicians, continuing care facilities, and wellness centers that provides comprehensive health care services to people in eastern Virginia. Its model combines hospital care, outpatient services, and long-term care under one system to coordinate care across facilities. It operates using community-based clinics and hospitals to deliver high-quality care with a focus on accessibility and care continuity, rather than profit. Riverside's goal is to improve community health by offering coordinated, accountable health services through a regional network founded in 1915.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Newport News, Virginia
Founded
1915
Get referred to Riverside Health
See people who can refer or advise you
Simplify's Take
What believers are saying
- Virtual care can extend access across rural and suburban communities.
- Population-health partnerships can reduce preventable utilization across 2 million annual services.
- Women’s and family-care bundles fit maternity, pediatrics, and postpartum continuity.
What critics are saying
- Regional concentration exposes Riverside to payer mix deterioration and competitor gains.
- Smithfield Hospital’s fixed costs pressure margins until patient volumes stabilize.
- Wage inflation and turnover strain a 5,001-employee workforce and reduce throughput.
What makes Riverside Health unique
- Eastern Virginia scale supports telehealth across an 8,000-square-mile service area.
- More than 110 medical offices create a strong outpatient referral network.
- Riverside Health spans care from birth through end of life.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Flexible Work Hours
Company News
Retired Riverside exec caroline Martin among first patients at new Smithfield hospital. Retired Riverside executive caroline Martin was among the first patients at the new Riverside Smithfield Hospital, which has already logged thousands of visits and procedures since opening in January. Caroline Martin discusses her recovery progress after a knee replacement with Dr. Mohamad Halawi, an orthopedic surgeon who began practicing in the Jamison-Longford Medical Office Building on Riverside Smithfield Hospital's campus last fall.Submitted photo Since opening in early January, Riverside Smithfield Hospital has performed over 200 procedures and surgeries, including a knee replacement for a familiar face within its first two weeks. Caroline Martin, a retired executive vice president with Riverside Health who serves on Riverside Smithfield Hospital's cabinet, had learned through that role that Dr. Mohamad Halawi, an orthopedic surgeon specializing in hip and knee replacements, planned to move his practice from Doctors Hospital in Williamsburg to Smithfield. "I had been in severe pain for two-and-a-half years and had tried every non-invasive method there was," Martin said. She was discharged the same day as her surgery and within eight weeks was walking unassisted. Martin credits her quick recovery to the hospital's proximity and Halawi's after-care instructions. "As a nurse I do believe the patient and the doctor have to have a partnership ,and he literally used those words," Martin said. "He said, '...I can do a really good job on your knee, but when you go home it will be all up to you and your family and your support system,' and so I followed his instructions to the letter and got my results." She went home and started doing two exercises Halawi told her to do. "They sound simple if your knee hasn't been replaced," Martin said. "The first one is to make sure you can keep your knee, your whole leg, straight and the second one is to be able to make a right angle and then slowly be able to go 100 (degrees), 110 and 120." Martin, a resident of North Suffolk, said the presence of Riverside Smithfield Hospital and the Jamison-Longford building that houses multiple specialist practices has drastically shortened her distance from medical care. "Everyone that I have spoken to, including myself, finds this a godsend," Martin said. "... They can get all the care they need whether it is primary care right here on this campus or whether it's specialty care or outpatient care, and then if it is something more traumatic, there's a helicopter here that can take them to Riverside Regional Medical Center for Level 2 care there." Martin's husband, due to a 2022 stroke, can't drive, so "I was very anxious if someone had to help me other than my husband or myself that they wouldn't have to drive miles and miles and miles away, and both of my adult children live in Smithfield, so this is a triple bonus, if you will, in terms of time and access, and having been with Riverside Health System for the number of years I was there... we know that hospitals the size of Riverside Smithfield, Riverside Walter Reed, Doctors Hospital, can create the culture of patient-centered care that is the backbone of the value system for Riverside." As of March 11, Riverside Smithfield had seen just over 3,000 emergency department patients, 343 admissions, 226 surgeries and procedures and performed 7,152 diagnostic images. "This is not an isolated hospital," Martin said. "It has everything it needs to treat right here 90-plus percent of the patients who present. However, it also has the benefit of our new technologies both here personally but also to connect them with a specialist that they might not be on staff here... through teleconferencing." Story Tags
Riverside Regional Medical Center earned Blue Distinction Center for excellence in spinal surgery. March 19, 2026 Riverside Regional Medical Center (RRMC) has earned the prestigious Blue Distinction(R) Specialty Care designation for spine surgery, recognizing the hospital's commitment to delivering high-quality, patient-centered care with exceptional outcomes for patients across Hampton Roads. The Blue Distinction(R) Specialty Care program is a national initiative that identifies health care facilities with demonstrated expertise in delivering specialty care. Hospitals receiving the designation must meet rigorous, evidence-based selection criteria, including lower complication and readmission rates, a history of surgical excellence, and a proven commitment to continuous quality improvement. At Riverside, spinal surgery is performed exclusively by board-certified neurosurgeons who specialize in the surgical treatment of complex spine conditions. The team combines advanced surgical techniques with coordinated pre- and post-operative care to help patients regain mobility, reduce pain and return to their daily lives as safely and quickly as possible. "This national recognition reflects the skill and dedication of our neurosurgical team and the high standards we maintain for spinal surgery," said Dr. Michael Oshiki, President of Riverside Regional Medical Center. "When patients require spine surgery, they deserve a team with specialized expertise, proven outcomes and a deep commitment to safety and quality. This designation reinforces that Riverside is delivering that level of care right here in our community." For the neurosurgeons and clinical teams performing these procedures, the recognition represents the daily commitment behind the scenes. "Our priority is to ensure every patient feels informed, supported and confident in their care," said Dr. William McAllister, neurosurgeon at Riverside Hampton Roads Neurosurgical and Spine Specialists Newport News. "This designation affirms the consistent, patient-centered approach we take in spinal surgery and our commitment to delivering the highest standard of care to the communities we serve." The Blue Distinction designation helps patients make more informed decisions about where to receive care, offering confidence that they are choosing a hospital that consistently delivers high-quality surgical results. This latest recognition adds to Riverside spine services' growing list of national honors. Riverside Hampton Roads' Neurosurgical & Spine Specialists has been named to the Top 100 Spine Surgery Program and two neurosurgeons named to the Best Spine Surgeons in the United States. Brain and Spine March 19, 2026 Blue Distinction(R) recognition adds to Riverside's growing list of national honors in spine surgery... System Women's Health Brain and Spine March 12, 2026 New women's health and neurosurgery services build on the recent opening of Riverside Smithfield...
RWRH named to top 100 rural hospitals list. Posted On February 25, 2026 Riverside Walter Reed Hospital, Gloucester, as well as Riverside Shore Memorial Hospital in Onancock, have been named to the 2026 Chartis Top 100 Rural & Community Hospitals list. RWRH and RSMH are the only two hospitals in Virginia to receive the distinction this year. The Chartis Top 100 Rural & Community Hospitals program honors high-performing rural hospitals based on the results of the Chartis Rural Hospital Performance INDEX, which evaluates hospitals across measures of quality, patient outcomes, cost and operational efficiency. Recognition on this list affirms that patients in Virginia's rural communities have access to care that meets the highest national performance standards without having to leave their region for treatment. This is the first time that RWRH has received this recognition, highlighting the hospital's growing impact in the community and region. "Being named to the Chartis Top 100 list for the first time is an extraordinary achievement for its team and o... To view the rest of this article, you must log in. If you do not have an account with Gazettejournal, please subscribe here.
In early 2017 Riverside invested $50 million in True Health under a securities purchase agreement (SPA) that put Riverside's managing director on True Health's board.
According to NNPS, Newport News Public Schools has partnered with Riverside Orthopedics & Sports Medicine Specialists to provide comprehensive sports medicine care.