Full-Time

Brand Experience Specialist

Posted on 9/27/2025

ASUS USA

ASUS USA

10,001+ employees

Global PC hardware, gaming gear maker

Compensation Overview

$68.6k - $80k/yr

+ Bonuses + Medical + Dental + Vision + Life Insurance + AD&D Insurance + Paid Time Off + EAP + 401(k)

Fremont, CA, USA

Hybrid

Hybrid role; up to 25% travel in U.S. and one annual event in Canada; based in Fremont, CA.

Category
Growth & Marketing (3)
, ,
Required Skills
Marketing
Requirements
  • Bachelor’s degree (B.A. or B.S.) in related field or equivalent.
  • 1-2 years of experience in branding, marketing, event management, or tradeshow experience.
  • Demonstrated ability in event planning and logistics, exhibit production including booth and marketing materials.
  • Excellent time management skills; able to multi-task and manage multiple projects and requirements with tight and often competing deadlines without losing attention to detail.
  • Proven ability to track performance and return on investment (ROI) of promotions and events.
  • Good interpersonal skills; able to navigate a diverse team with excellent listening skills and ability to build cross-functional relationships and influence without authority across all levels and functions.
  • A successful track record in project management.
  • Organized with strong prioritization skills.
  • Creative and innovative; strong ability to act independently with sound business judgment.
  • Excellent written, verbal communication, and presentation skills in English.
  • Excellent negotiation skills.
  • Passion and enthusiasm for operations, events and tradeshows, and technology.
Responsibilities
  • Manage all aspects of event planning, meeting strict deadlines and budget demands.
  • Plan, research, report, coordinate, and execute on a variety of events and tradeshows targeting consumers or industries.
  • Comply with legal, insurance, health, and safety regulations at all times.
  • Manage marketing inventory and control process of marketing materials, POP, and promotional items.
  • Manage timelines and deliveries to channel for in-store collateral, promotional items, communications collateral, catalogs, and tradeshow booths.
  • Manage collaboration of cooperative marketing on special events, award submissions, and memberships.
  • Provide administrative support to Marketing staff including travel coordination, setting up meeting rooms, and coordinating catering as required for events.
  • Communicate the general status of assigned projects and provide weekly status reports.
  • Provide timely reports to team lead when requested, including preparation of ad-hoc reports and client presentations.
Desired Qualifications
  • Experience managing all aspects of consumer (CES) and trade events is preferred.
  • Bilingual in Spanish or Mandarin is a plus.

ASUS designs and sells computer hardware including motherboards, laptops, desktops, monitors, and smartphones, plus gaming gear under the Republic of Gamers (ROG) brand. Its products combine essential components and systems: motherboards connect CPU, memory, storage and cards; laptops and desktops integrate processing, graphics, storage, and display; monitors show visuals with gaming-focused features; and mobile devices provide portable computing. ASUS differentiates itself through a long history of engineering-led success (helping Intel with early motherboard designs), a strong focus on gaming performance via ROG, and past innovations like the Eee PC netbook that broadened access to laptops. The company aims to deliver reliable, high-performance computing and gaming experiences and to expand into AI-powered computing and other new technologies.

Company Size

10,001+

Company Stage

IPO

Headquarters

Taipei, Taiwan

Founded

1990

Simplify Jobs

Simplify's Take

What believers are saying

  • Broad product coverage creates cross-sell across laptops, servers, and accessories.[7]
  • ROG supports premium pricing, co-marketing, and accessory attachment.[1]
  • Support content can increase retention and after-sales service revenue.[5]

What critics are saying

  • Dell, HP, and Lenovo pressure ASUS in commoditized PC procurement.[2]
  • NVIDIA platform dependence exposes ASUS to allocation and roadmap risk.[2]
  • AI-PC differentiation is thin, increasing discounting pressure across refresh cycles.[2]

What makes ASUS USA unique

  • ASUS built its reputation through motherboards and broad hardware breadth.[1]
  • ROG remains ASUS's flagship gaming ecosystem and brand identity.[1]
  • ASUS spans consumer, prosumer, AIoT, and enterprise hardware categories.[7]

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
PR Newswire
Mar 23rd, 2026
ASUS launches complete portfolio support for Intel Core 200S Series processors

ASUS has announced full compatibility across its product portfolio with Intel's Core 200S Series processors. The integration covers industrial motherboards, configurable turnkey-to-order embedded systems and rugged edge AI computers. The Intel Core 200S Series uses the LGA 1700 socket and can be integrated into existing Intel 600 series-based systems via a BIOS update. The processors offer up to 24 cores and 32 threads, with PCIe 5.0 connectivity and DDR5-5600 memory support for applications including machine vision, autonomous vehicles and intelligent video analytics. ASUS has committed to product availability through 2035. The company's AIoT solutions are designed for wide operating temperature ranges and resistance to shock and vibration up to 5 GRMS, suitable for factory, vehicle and outdoor installations.

PR Newswire
Mar 17th, 2026
ASUS unveils liquid-cooled AI infrastructure powered by NVIDIA Vera Rubin platform

ASUS has unveiled its AI infrastructure portfolio at NVIDIA GTC 2026, built on the NVIDIA Vera Rubin platform and designed for scalability from rack-scale AI factories to edge deployment. The flagship offering is a liquid-cooled, rack-scale system based on NVIDIA Vera Rubin NVL72, delivering up to 10 times higher performance per watt with a TDP of up to 227kW. The portfolio includes servers built on NVIDIA HGX Rubin NVL8 systems, featuring eight NVIDIA Rubin GPUs with integrated 800G bandwidth per GPU. ASUS offers both hybrid and fully liquid-cooled configurations, partnering with Vertiv and Schneider Electric for thermal solutions. For enterprise applications, ASUS introduced the AI Hub, an on-premises platform powered by open-source LLMs, already deployed across 10,000 employees achieving over 80% OCR accuracy and 30% efficiency gains.

PR Newswire
Mar 17th, 2026
ASUS and Hugging Face launch desktop AI robotics with Reachy Mini powered by NVIDIA

ASUS and Hugging Face have announced a collaboration at NVIDIA GTC 2026 to make AI robotics more accessible through desktop computing. The partnership combines the ASUS Ascent GX10, powered by NVIDIA technology, with Hugging Face's open-source Reachy Mini tabletop robot. The ASUS Ascent GX10 delivers 1 PFLOP of AI compute and 128GB of unified memory, enabling real-time robotics performance without cloud dependency. This allows developers to run AI models locally, avoiding latency and recurring cloud costs whilst maintaining privacy. The collaboration aims to lower barriers to entry in embodied AI development, which has traditionally required significant resources and data-centre infrastructure. ASUS is offering a limited-time $100 discount on the Ascent GX10 for Reachy Mini users through 30 June 2026.

The Register
Feb 27th, 2026
ASUS and Dell join Microsoft with thin clients for Windows 365 cloud PCs

ASUS and Dell have joined Microsoft in producing desktop devices that boot directly into Windows 365 cloud PCs, ending the software giant's monopoly on such hardware. ASUS's NUC 16 for Windows 365 features an unspecified Intel processor, DDR5 memory, Wi-Fi 6E, 2.5GbE LAN and support for three displays in a 0.7-litre chassis. Dell's Pro Desktop for Windows 365 will also support three displays, though the company hasn't disclosed other specifications. Microsoft is updating the Cloud CPC operating system to support Bluetooth pairing during setup and custom branding on sign-in screens. Analyst firm Gartner predicts virtual PCs will grow from 10 per cent to 20 per cent of business PC usage by 2027. Both devices will launch in the third quarter.

PR Newswire
Feb 26th, 2026
ASUS unveils liquid-cooling solutions and partner framework for AI data centres

ASUS has announced optimised liquid-cooling solutions and a strategic partner framework for next-generation AI and high-performance computing data centres. The systems address thermal, power and density challenges through direct-to-chip cooling, in-row CDU-based cooling and hybrid configurations. The company has partnered with Schneider, Vertiv, Auras Technology and Cooler Master to deliver the solutions. ASUS recently deployed Taiwan's first fully liquid-cooled AI supercomputer at the National Center for High-performance Computing, achieving a power-usage effectiveness of 1.18. ASUS will showcase its liquid-cooling ecosystem as a Diamond Sponsor at NVIDIA GTC 2026 from 16-19 March in San Jose. The company holds 2,156 SPEC CPU records and 248 MLPerf results. Availability and pricing details are available through local ASUS representatives.

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