Full-Time
Growth Marketing Campaigns Associate
Confirmed live in the last 24 hours
Progyny
501-1,000 employees
Fertility benefits management for employers
Compensation Overview
$70k - $80kAnnually
Junior, Mid
New York, NY, USA
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office.
- 2-4 years B2C marketing experience
- Must have experience creating campaigns in SFMC, Braze or Marketo type marketing platforms
- Strong abilities in problem-solving, project management skills and highly organized
- Experience with quality assurance processes + extreme attention to detail
- Track record of executing growth campaigns (email and push) in a fast-paced environment with a high-degree of accuracy
- Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously
- Proficiency in Excel, with an interest in and ability to perform data analysis.
- Manage the end-to-end production process for email campaigns and push notifications
- Develop and implement growth marketing campaigns (email, push) that align with business KPIs and drive member acquisition.
- Analyze and monitor campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
- Conduct A/B testing to optimize campaigns and improve overall performance.
- Collaborate with cross-functional teams to ensure campaigns are integrated with other marketing and product initiatives.
- Communicate campaign updates and results with stakeholders.
- Identify and troubleshoot technical issues related to marketing campaigns.
- Solicit requirements, specifications, and assets from business analysts for email campaigns.
Progyny provides fertility benefits management services to employers, helping them offer comprehensive support for employees seeking fertility treatments and family-building options. Their services include intrauterine insemination (IUI), in vitro fertilization (IVF), fertility preservation, adoption assistance, and surrogacy support. Progyny partners with employers to integrate these benefits into their existing employee packages, aiming to improve clinical outcomes and reduce costs associated with fertility treatments. Unlike many competitors, Progyny focuses on delivering superior clinical results that exceed national averages and ensures a seamless integration into benefits systems. The company's goal is to meet the growing demand for fertility and family-building benefits, supporting employees' reproductive health and well-being.
Company Stage
IPO
Total Funding
$95.6M
Headquarters
New York City, New York
Founded
N/A
6 month growth
↑ 13%1 year growth
↑ 26%2 year growth
↑ 70%
Simplify's Take
What believers are saying
- Recognition as a TIME100 Most Influential Company and CNBC Disruptor 50 highlights Progyny's strong market position and growth potential.
- The acquisition of Apryl allows Progyny to offer expanded global services, potentially increasing its client base and revenue.
- Progyny's consistent superior clinical outcomes can lead to higher client satisfaction and retention.
What critics are saying
- The highly specialized nature of Progyny's services may limit its market to employers willing to invest in fertility benefits.
- Integration challenges with newly acquired companies like Apryl could disrupt operations and delay service enhancements.
What makes Progyny unique
- Progyny specializes in comprehensive fertility and family-building benefits, setting it apart from general healthcare benefit providers.
- The company's focus on superior clinical outcomes and seamless integration into existing benefits ecosystems provides a unique value proposition.
- Progyny's recent acquisition of Apryl expands its global reach, enhancing its ability to serve multinational employers.
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