Paid Media Specialist @ Welocalize

As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Adapt

Adapt is a digital performance marketing agency. The business is organised as an agile framework and offer our customers a unique combination of strategic global services. With remote first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training and flexibility.

Adapt offers the ability to really drive true business change across a range of clients, from local sized clients all the way up to global cross-market. With B2B, e-commerce, and brand-led clients across all verticals Adapt offers dynamic and diverse challenges that foster creativity, innovation, and comprehensive industry knowledge.

Job Description

We’re looking for a Paid Media Specialist to join our growing activation team at Adapt. If you’re passionate about driving growth for a portfolio of local and global brands, this is the role for you. This role will focus performance and strategic implementation across Search and other digital channels.

The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving success for the client.

This role requires performance and optimisation skills, the ability to deliver and add value to clients, as well as a willingness to learn new channels and skills to grow.

Main Duties

Building campaigns across multiple paid media platforms by working with the wider client teams and Account Manager
Optimising paid media campaigns toward client goals
Reporting on campaign results against customer goals on a weekly basis
Attend appropriate calls/meetings with clients
Begin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvements
Carry out accurate implementation work as agreed with mid and senior team members
Ability to correctly pace and manage budgets for active digital campaigns
Able to confidently build campaigns across paid media platforms
Understand standard best practice set up requirements across multiple paid media platforms
Able to interpret data, comfortable with numbers and Excel
Bring ideas and knowledge to the agency on how we can grow and improve our offerings and work for clients
Pass all relevant media certification

Requirements

Ideally 6 months – 1 year experience running paid media campaigns
Basic understanding of Google Ads/SA360/Microsoft Ads/Facebook Ads Manager/LinkedIn Ads
Comfortable with numbers and Excel
Ambitious, driven, and passionate about all things digital
Comfortable building relationships with internal and external stakeholders
Good written and verbal communication internally
Basic quality assurance of their own work
Can work logically through a problem specific to their job role

Other Information:

Adapt is an award-winning, fast-paced & collaborative agency, we strive to make this a fantastic place to work for everyone:

Fully hybrid – we have offices across Europe, and our teams can use this space or work remotely

Flexi working – we believe in being flexible so that your work fits around your lifestyle, rather than the other way around

Training – dedicated training time in your diary to ensure you’re continually learning and developing in the areas interesting to you

Working Abroad – work from another country for a few weeks a year, all you need is an internet connection!

Socials – we have legendary Summer & Christmas parties as well as regular social events organized by our wonderful Social Committee

Knowledge Shares – we arrange a weekly slot for the whole agency to come together and learn something new, from external speakers to sharing a new platform feature internally – these are a highlight

Wellness – we know how important mental health is, our Wellness Team do a fantastic job supporting the agency, raising awareness, and running initiatives to help look after our mental health

Main Duties

Requirements

6 month growth

1 year growth

2 year growth

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