Full-Time
Director Customer Insights & Analytics
Updated on 8/1/2026
Dollar Tree
10,001+ employees
Discount retailer selling low-cost everyday items
Compensation Overview
$160k - $195k/yr
Chesapeake, VA, USA
In Person
 Business & Strategy (1) |
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- A bachelor's degree is required.
- A minimum of 8–10 years of experience in customer insights, analytics, or data analysis across brands or retailers is required.
- At least 5 years of leadership experience developing and retaining high-performing teams is required.
- Deep expertise in merchandising and marketing data, including hands-on experience with syndicated data partners and retailer-facing dashboards, is required.
- Strong analytical capabilities to synthesize large, complex data sets into logical conclusions and actionable recommendations are required.
- Experience collaborating with senior merchandising and marketing leaders is required.
- Experience managing external suppliers and agency partners to drive innovation and incremental value is required.
- Excellent verbal and written communication skills at all levels of the organization are required.
- The ability to build partnerships, manage expectations, and communicate insights clearly across the enterprise is required.
- A track record of sound judgment, strong leadership, and attracting, hiring, and retaining top talent is required.
- Operationalize merchandising and marketing data and insights needs through an annual calendar while addressing ad hoc leadership requests.
- Serve as a strategic thought partner to senior merchandising and marketing leaders by translating complex insights into clear narratives that influence decision-making.
- Lead enterprise-wide insights for quarterly deep dives, board of director updates, category performance reviews, voice-of-the-customer initiatives, and monthly customer sentiment reporting.
- Use customer and business knowledge to recommend strategies that drive incremental trips, sales, and long-term growth.
- Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies.
- Partner with Marketing to deliver sales attribution across full-funnel marketing tactics.
- Lead annual marketing mix modeling and brand health measurement initiatives with Big Chalk.
- Improve marketing effectiveness using insights from syndicated data, internal analytics, and customer research.
- Lead external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk.
- Manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized.
- Stay current on insights and analytics industry trends and evaluate new data sources and tools to enhance enterprise knowledge and capabilities.
- Lead, coach, and develop a team of three direct reports.
- Ensure insights requests are delivered on time and within the approved annual budget, including monthly budget tracking and reporting.
- Establish regular training and insight-sharing to elevate data literacy across the organization.
- An MBA or advanced degree is preferred.
- Experience supporting both retail merchandising and full-funnel marketing analytics is preferred.
- A demonstrated passion for staying current with insights, analytics, and data innovation trends is preferred.
Dollar Tree operates over 8,000 stores and 25 distribution centers across 48 U.S. states and five Canadian provinces, selling everyday items at very low prices. It sources merchandise globally to keep costs down and passes the savings to customers through fixed low-price points, creating high item turnover. The company stands out by focusing on extreme value with a broad mix of low-priced items, supported by a large store network, disciplined sourcing, and scale. Its goal is to provide affordable everyday and holiday essentials to a diverse customer base and to grow through value pricing and efficient operations.
Company Size
10,001+
Company Stage
IPO
Headquarters
Chesapeake, Virginia
Founded
1986
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Simplify's Take
What believers are saying
- EchoPark Speedway sponsorship deepens localized brand exposure ahead of the 2027 Dollar Tree 400.
- NASCAR ticket bundles and gift-card offers can drive incremental store traffic.
- Global vendor sourcing and high-volume stores support rapid assortment refreshes and frequent trips.
What critics are saying
- Price competition from Walmart, Dollar General, and Five Below pressures margins and traffic.
- Global sourcing exposes Dollar Tree to tariffs, freight spikes, and supplier disruption.
- Seasonal inventory misreads can create markdowns and dead stock that erode profitability.
What makes Dollar Tree unique
- Dollar Tree pairs extreme value retail with the “thrill of the hunt” shopping experience.
- Its broad assortment spans consumables, seasonal goods, party supplies, and household basics.
- The company’s multi-price strategy expands baskets beyond the historic $1.25 ceiling.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Employee Assistance Program
Retirement plans
Educational Assistance
Growth & Insights and Company News
6 month growth
↑ 20%1 year growth
↑ 20%2 year growth
↑ 20%Arkansas reaches $5.5 million settlement with Family Dollar. * Saline Courier Staff Report * 5 hrs ago LITTLE ROCK - Arkansas has reached a $5.5 million settlement with Family Dollar and Dollar Tree entities to resolve a consumer protection lawsuit tied to a rat infestation at a Family Dollar distribution center in West Memphis, according to a news release from Arkansas Attorney General Tim Griffin's office. Under the agreement, the state will receive $3.9 million, while $1.6 million of the settlement was suspended because of Family Dollar's cooperation with the U.S. Department of Justice in a related federal case. The lawsuit, filed by the Arkansas Attorney General's Office in April 2022, alleged Family Dollar knowingly operated a rodent-infested distribution center in West Memphis and distributed contaminated products to stores in Arkansas and other states. According to the release, the U.S. Food and Drug Administration launched an investigation in 2022 after a video circulated publicly showing rodents throughout the warehouse. The FDA determined the infestation dated back to at least 2020 and said more than 3,400 rodents were removed from the facility between March 2021 and January 2022. Products from the distribution center were shipped to all 85 Family Dollar stores in Arkansas and stores in five other states during that time, according to the release. The FDA later issued a public safety alert and oversaw a recall of FDA-regulated products distributed from the facility. The state's lawsuit alleged violations of the Arkansas Deceptive Trade Practices Act, failure to warn, violations of implied warranties of merchantability and consumption, negligence, strict liability and unjust enrichment. The lawsuit also alleged products distributed from the West Memphis facility were stored under unsanitary conditions, consumers were not adequately warned about those conditions and products unfit for sale entered the marketplace. In 2024, Family Dollar Stores LLC entered a guilty plea in a federal criminal case related to the infestation in the U.S. District Court for the Eastern District of Arkansas. According to the release, the plea agreement included more than $41 million in fines and forfeitures. "Arkansans, particularly those who rely on neighborhood discount stores for everyday essentials, are entitled to products that are safe, lawfully sold, and honestly marketed," Griffin said in the release. "My office will continue to enforce our consumer protection laws to safeguard public health." 4 remaining of 5. Welcome! We hope that you enjoy our free content.
Dollar Tree is investing in distribution network upgrades and replacing legacy technology systems to improve inventory management across its expanding store base. The discount retailer reported inventory levels down 7% year over year whilst sales increased 9%, CFO Stewart Glendinning said on a recent earnings call. The company is rebuilding its Marietta, Oklahoma distribution centre, destroyed by a tornado in 2024, expected to open by spring 2027 serving around 700 stores. Dollar Tree also acquired a 1.25 million-square-foot facility near Phoenix, set to open this spring serving stores across five western states. The retailer is replacing decades-old systems with cloud-based platforms, predictive analytics and mobile-enabled workflows, enabling better inventory visibility and increased distribution centre throughput without expanding warehouse footprint.
Truist has cut its price target on Dollar Tree to $142 from $156, whilst maintaining a Buy rating on the shares. The firm expects continued improvement as the company enhances store standards, optimises inventory and increases product value. The adjustment follows Dollar Tree's fiscal Q4 and full year 2025 results, which showed Q4 comparable store net sales growth of 5.0% and diluted earnings per share from continuing operations of $2.56. Full-year net sales grew 10%, with comparable store sales up 5.3%. Dollar Tree opened 402 new stores in fiscal 2025 and converted approximately 2,400 stores to its Dollar Tree 3.0 multi-price format, bringing the total to around 5,300 multi-price stores. The company operates discount stores under the Dollar Tree and Family Dollar segments.
Dollar Tree has secured a $500 million term loan facility with Bank of America serving as agent, according to a filing. The loan matures on 19 March 2029 and carries an initial interest rate of Term SOFR plus 1.00%, subject to adjustment based on credit ratings and leverage ratio. The facility allows voluntary repayment without penalty, excluding standard breakage costs, and requires no amortization. The credit agreement includes covenants restricting subsidiary debt, liens, asset sales and certain corporate changes, whilst mandating compliance with maximum leverage and minimum fixed charge coverage ratios. The agreement establishes default events that could trigger accelerated repayment and termination of commitments. Bank of America and participating lenders may continue providing commercial banking and advisory services to Dollar Tree.
Dollar Tree has secured a $1.5 billion revolving credit facility at an initial interest rate of Adjusted Term SOFR plus 1.125%, part of a broader refinancing that includes a separate $1 billion short-term facility. The favourable rate reflects the company's strong credit profile and will fund an ambitious expansion of roughly 400 new stores in fiscal 2026. However, management issued cautious fiscal 2026 guidance despite reporting net income of $506.1 million for Q4 2025. This creates an expectation gap between the aggressive expansion plans and conservative outlook, suggesting potential headwinds from rising costs or margin pressure. The loan provides necessary liquidity for capital-intensive growth, but success depends on whether Dollar Tree can execute its multi-price strategy profitably. The market is watching for any deviation from guidance or changes to leverage ratios that could signal execution risks.