Full-Time
Sales Representative
ASL Consulting
11-50 employees
Global HR software and services provider
Compensation Overview
$50k/yr
Toronto, ON, Canada
Hybrid
Multiple geographic areas; hybrid role.
Bachelor's
 Sales & Account Management (1) |
|---|
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- A college diploma or university degree.
- Business Administration or Marketing would be an asset.
- The Sales Representative will conduct ongoing sales prospecting within defined territories, do presentations, negotiate and close sales.
- Successful candidates will provide hybrid sales and software demonstrations for prospects.
- They will be required to generate new leads using all available tools and channels.
- Prepare responses to product inquiries and Bid documents.
- Preparation of required pre/post-sales documentation including quotations, letters, contracts and other documents is required.
- You will be required to liaison between clients and internal staff to ensure clients' needs are fully met.
- Attend weekly sales roll-call.
- Excellent understanding of SaaS/Web-based software and online environments.
- Experience with Microsoft Office Suite or Stack.
- Prepare responses to sales inquiries regarding our solutions.
- Possess excellent problem-solving skills.
- Able to communicate effectively with internal/external clients/prospects.
- Possess excellent verbal and written skills.
- Bilingualism (English and French) would be an asset
ASL Consulting provides global HR software and professional services that cover the entire employee lifecycle, from Talent Acquisition and Onboarding to Performance Management, Compensation, Succession, HRMS, Time & Attendance, Payroll, and Analytics. The system is an integrated, multi-module platform with modules for Applicant Tracking, Onboarding, Performance and Succession, Compensation Planning, HR data management, time tracking, payroll, and dashboards, designed to work across multiple languages, currencies, and country regulations. It targets complex multinational needs beyond basic payroll offerings by delivering a full HireToRetire platform plus professional services to implement and optimize the solution. Its goal is to help large and mid-sized organizations manage HR operations efficiently and compliantly at scale using a single end-to-end system with analytics.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1989
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Simplify's Take
What believers are saying
- ASL acquired SimpleHR on March 18, 2026, expanding SMB reach.
- ASL posted eight open roles in July 2026, signaling active sales and engineering hiring.
- ASL updated HRClarity on March 3, 2026, showing continued product investment.
What critics are saying
- March 2026 acquisition integration can distract engineering while SimpleHR customers demand continuity.
- HRClarity launched March 2025; Salesforce and Workday can outspend ASL on compliance.
- No disclosed funding, making a bad integration or churn wave existential.
What makes ASL Consulting unique
- ASL owns HRClarity and SimpleHR, spanning compliance and SMB HR workflows.
- SimpleHR adds on-premises and cloud deployment, unusual breadth for one vendor.
- ASL combines software with professional services, strengthening implementation and retention.
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Benefits
Remote Work Options
Flexible Work Hours
Health Insurance
Paid Vacation
Company News
ASL Enterprises has acquired SimpleHR, a Canadian HR software provider, to expand its capabilities in the small and medium-sized business market. Financial terms were not disclosed. SimpleHR offers on-premises and cloud-based HR management solutions focused on employee records management, HR administration and policy tracking for SMBs. The acquisition strengthens ASL's product portfolio and supports its North American and global expansion strategy. ASL plans to invest in upgrading the SimpleHR platform whilst maintaining the brand. The company will focus on enhancing technology infrastructure and expanding product capabilities. Tony Brown, Director of Special Projects at SimpleHR, said the acquisition presents significant opportunity to accelerate product development and market reach through ASL's infrastructure and professional services expertise.
We understand the challenges HR teams face in navigating regulatory changes and ensuring compliance — and HRClarity is here to make that process easier and more efficient