Principal B2B Product Marketing

About The Role 

Are you a strategic and hands-on product marketing leader with a passion for building B2B growth engines in complex industries like healthcare or FinTech?

Paytient is seeking a Principal, B2B Product Marketing to lead our product marketing efforts, focusing on defining and scaling our go-to-market strategies. This role is pivotal in translating our innovative capabilities into clear, compelling narratives that drive demand, accelerate sales, and empower our GTM teams.

Reporting to our VP of Growth Marketing, you will be a key player in shaping how we position our solutions and enabling our Sales and Partnerships teams for success.

What You’ll Do: 

Build the Engine: Product Marketing & Sales Enablement

• Establish competitive advantage: Own the competitive intelligence function, including customer listening, competitor research and leading win/loss interviews to develop customer insights and VoC that fuels our positioning.
• Lead and scale product marketing: Own the strategy and execution for positioning, messaging, and sales enablement across both our Branded and Embedded solutions.
• Craft compelling narratives: Translate complex product capabilities into clear, segment-specific stories and value propositions for our target audiences, including employers, brokers, health systems, and health plans and commercialize them in the market.
• Drive sales enablement: Develop a world-class, modular sales enablement system. This includes creating and maintaining pitch decks, persona-specific one-pagers, demo scripts, battlecards, and competitive insights to empower our GTM teams.
• Manage the content roadmap: Prioritize and build content based on immediate sales needs and GTM priorities, focusing on high-impact assets, priority segments, and market-specific materials (e.g., ACA Market).
• Own pricing and GTM strategy: Collaborate with leadership to evolve pricing models and go-to-market approaches to support new monetization strategies.

Cross-Functional Leadership & Impact

• Become a strategic partner: Work closely with Sales, Partnerships, and Product teams to ensure a unified go-to-market strategy and a consistent, powerful brand narrative across all touchpoints.
• Establish a competitive POV: Continuously audit the competitive landscape to identify new narratives and positioning opportunities that establish Paytient as a category leader.
• Build for scale: Create a framework and repository for sales enablement materials that can be easily accessed, updated, and iterated upon as the business grows.

What You’ll Bring: 

• 7-10+ years of progressive experience in B2B product marketing, ideally in a high-growth environment.
• Proven success in building and scaling a product marketing function from the ground up, with a track record of driving pipeline and revenue.
• Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits.
• Experience in owning competitive intelligence, conducting competitor research, and leading win/loss interviews to develop customer insights and voice-of-customer (VoC) that fuels our positioning.
• A deep understanding of the full sales cycle and the specific content and insights required to accelerate it.
• Exceptional storytelling and communication skills, with the ability to translate complex information into simple, powerful messages.
• A collaborative and proactive mindset, with a proven ability to work cross-functionally with sales, product, and leadership.

Why You’ll Love Working at Paytient

We believe health care access should never be a source of stress or hardship—and we’re building tools to make that belief a reality. Join a mission-driven team with competitive benefits, flexible work, and a culture rooted in trust, autonomy, and impact.