Head of Membership @ LocalEdge

Growth & Marketing (2)
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Growth & Marketing (2)

About The Role…

As Head of Membership for Good Housekeeping you will work closely with colleagues in the Editorial, GHI, Customer marketing, PDE and client teams to deliver the CL and GH member proposition and experience to drive engagement, ultimately improving satisfaction and NPS. The Head of Membership is a senior member of the Country Living and GH brand teams.

Main Duties…

Own the GH members’ experience, to nurture and improve especially the “Be a Tester” experience via the GHI (booking tests, receiving products, giving feedback, building community).
To take overall ownership of the members’ content strategy, planning what exclusive content appears where and when, and working with colleagues in the brand and central teams to deliver that plan:

Members’ rewards platform for both brands.

Members’ versions of newsletters and member only newsletters.

All member specific content in print and across the web.

To join the dots across touchpoints (print, digital, newsletters, social) to make sure all aspects of GH and CL membership is considered and communicated to existing and prospective members, and to work closely with the customer marketing and editorial teams to ensure consistency of tone across member communications.
To be central to the development of new member offerings (for example the GH Kitchen app, premium tier membership on CL), including product, positioning and pricing, and to co-ordinate the GTM planning for these.
To oversee members’ live events programme, working closely with editorial, customer and events teams, to ensure maximum attendance and joy, conversion of prospects, and deep integration with editorial before and after.
To set KPIs / benchmarks, and then monitor and report on member engagement across key touchpoints
To work with insight team to track member satisfaction and engagement, testing and refining new opportunities (such as GH Kitchen app and new welcome box)
To manage the relationship with third parties (e.g. website agency Moot, who host and maintain the Marketplace site) including management of the Shopify and Shipturtle accounts

For clarity: this role is not accountable for delivery of a member acquisition number but will be required to contribute materially to improving member retention

About You…

Five years’ experience minimum in a customer or brand marketing environment on a major brand

Proven experience of developing and launching digital products, including working with tech product / platform suppliers

Experience of marketing subscriptions and membership brands is a distinct advantage, as is experience of having organise and run live events

Excellent copywriting skills

Confident handling marketing data: NPS, CTR, ROI etc

Significant experience working in a matrixed environment is a plus. This role line manages one Member Exec and one Ecommerce Mgr directly, but is working across two big brands and two quite different propositions

Proven track record of growing customer engagement and usage of a product

To be an ambassador of Hearst UK and its values.

You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.

Benefits…

(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.

Hearst Exclusives - Only for You!

Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!

Inclusion, Health & Wellbeing: Feel Your Best

Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
Join one of our Hearst ERG Groups.

Financial Wellness - Boost Your Budget

Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.

Head of Membership

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