#TeamNextdoor

Nextdoor is where you connect to the neighborhoods that matter to you so you can belong. Our purpose is to cultivate a kinder world where everyone has a neighborhood they can rely on.

Neighbours around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbours rely on Nextdoor in more than 305,000 neighborhoods across 11 countries.

The Impact You’ll Make

As the UK Community & Marketing Lead, you are the cross-functional lead for the country, especially in our key areas - London, Birmingham and Manchester.   In your role, you will help shape our holistic growth strategy and drive execution to grow our neighbour base by increasing both engagement and content creation on our platform.  You will own city or area-specific business outcomes and support our overall business strategy.

This role calls for strategy and innovation, leadership skills, creative problem-solving, critical thinking, a desire for execution and outstanding relationship-building to partner with cross-functional teams and external partners.  Reports directly to the Managing Director, Northern Europe.

Your responsibilities will include: 

• Strategy Definition:
  • Definition of marketing and on platform comms linking back to our key OKRs across: neighbour contributions, brand awareness and digital invites 
  • Definition of a broader target group to drive growth 
• On Platform Activations:
  • Oversee on platform  communication strategies - top promo, emails, push notifications, and lifecycle marketing improvements 
  • Strong knowledge of or background in CRM tactics and toolkits 
• Analytics and reporting:
  • Ownership of software systems to pull results and then analyse them, reporting back weekly on campaigns and building dashboards reporting on performance
• Tactical Channel Level Execution:
  • Refinement and partner with colleagues to define tentpole moments that creatively come to life contributing towards neighbour contributions, brand awareness, and digital invites. Definition of local partnership opportunities  in partnerships with NE Partnerships lead who will source, pitch and close deals
  • Ownership of local creative campaign ideation and execution 
  • Review and input on global creative campaigns for their relevance for local market
  • Campaigns and activations analysis - performance and learnings along with definition of levers to scale
• PR & Comms:
  • Partner closely with our UK PR lead to make sure that tentpole moments contribute and achieve earned PR reach 
• Product & GTM
  • Support Product and International Operations with go to market initiatives including localisations
• Administrative:
  • Budgetary responsibility and accounting processes compliance
  • Ownership of legal compliance and contracting for external vendors (NDAs, definition of contract terms and conditions, coordination with HQ legal)

What You’ll Bring To The Team

• A highly entrepreneurial get-things-done individual with strong project management skills, who is able to quickly assess a situation, identify key risks and drive a project forward to meet key objectives
• Comfortable working with ambiguity and defining key objectives, approaches to drive impact 
• CRM and lifecycle management experience and analytics 
• 5-10+ Years experience, ideally leading a country or region in marketing or community management
• 360 degree marketing experience a plus 
• The ability to influence cross-functional teams to drive different countries, and different city-specific goals
• Experience building community strategies and plans from the ground up grounded in insights and data
• Strong communication and copywriting skills to bring campaigns to life on platform
• Strong  interpersonal and communication skills, across all levels internally as well as externally with organisations, partners and the media, both written and oral. Ability to present with flair and relate to a wide spectrum of constituents, with experience and interest in organising offline events
• High emotional intelligence & situational awareness, able to seamlessly adapt depending on the audience
• Deep empathy for customer needs and insights as well as an intuitive grasp of the business problems we’re trying to solve
• A deep connection to Nextdoor’s mission, and passion for creating a kinder world 
• Strong analytical, data, and troubleshooting skills
• Outcome-oriented. Articulates the desired outcome in a non-reactionary way, and works collaboratively to create a path to achieve that

At Nextdoor, we empower our employees to build stronger local communities. To create a platform where all feel welcome, we want our workforce to reflect the diversity of the neighbors we seek to serve. We encourage everyone interested in our purpose to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that unfairly targets a group of people.