Software Engineer-Data Engineering

MarTech BreakthroughPrestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the WorldLOS ANGELES, Aug. 15, 2024 (GLOBE NEWSWIRE) -- MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced that GroundTruth , the media platform that drives in-store visits and other real business results, has been selected as winner of the “Best Geolocation Platform” award in the 7th annual MarTech Breakthrough Awards program.The 2024 MarTech Breakthrough Award recognizes the breakthrough innovation of the GroundTruth Ads Manager platform, which allows marketers to launch their location-based campaigns quickly with no minimum spend required. The comprehensive platform lets advertisers create, manage, and optimize mobile advertising campaigns and target consumers based on real-world location as well as their behavior.The platform’s robust tools utilize geo-targeting, enabling advertisers to reach specific audiences in precise locations such as state, city, or zips, and connect with audiences within or near a brand’s own locations. Audiences can also be targeted on real-time foot traffic attribution if they have visited a specific location category or their visitation patterns indicating specific behavioral groups such as sports enthusiasts.Additionally, with Cross-Device Targeting, advertisers can reach consumers across multiple devices, including mobile phones, tablets, and desktops, and also re-target these same audiences on other devices. Additional unique targeting solutions include neighborhood, weather conditions, and residential.“In an industry where attribution and proving the impact of ad dollars are a constant challenge, we developed a solution to measure real business results, like foot traffic or sales lift, leveraging real-world consumer insights,” said Rosie O’Meara, CEO of GroundTruth. “This is a great honor from MarTech Breakthrough and we will continue to develop products and solutions that drive these real business results, while democratizing access to advanced, hyper-precise location data, previously limited to the world’s largest brands and agencies.”The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more

Originally known as xAd, GroundTruth was founded in 2003 and has raised more than $160 million in funding, per PitchBook.

Awards Program Recognizes Standout Advertising Technology That Is Driving Tangible OutcomesNEW YORK, Aug. 17, 2023 /PRNewswire/ -- GroundTruth, a leading media platform company powered by real-world behaviors, has been selected as the winner of the "Best Geolocation Platform" award in the sixth annual MarTech Breakthrough Awards program. Conducted by MarTech Breakthrough , a leading market intelligence organization, the award program recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today."GroundTruth exemplifies breakthrough innovation by showcasing the transformative effect that leveraging advanced technologies and data-driven strategies based on real-world behaviors can have on driving tangible outcomes for marketers. The Company's wide array of powerful functionalities empower marketers to maximize the impact of their campaigns," said James Johnson, Managing Director at MarTech Breakthrough. "By utilizing precise audience targeting and leveraging real-world behaviors, brands can ensure their marketing efforts are focused on the most relevant and receptive audience segments. Precise targeting from the start of a campaign results in reaching marketing goals."GroundTruth Named "Best Geolocation Platform" in the Sixth Annual MarTech Breakthrough Awards Tweet thisGroundTruth's media platform allows brands to harness real-world behaviors like visitation to generate real business results, such as measured foot traffic through CTV, mobile, and other digital mediums