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Skechers to relocate German HQ to Mainhausen. May 19, 2026 Skechers is relocating its German headquarters from Dietzenbach to the ANWR Group campus in Mainhausen, with plans to consolidate the company's German offices and showroom in a new building on the site. The move is scheduled for mid-2028. According to the ANWR Group, the planned new building will comprise approximately 4.500 square meters. With this addition, the campus will further expand its role as a hub for order and presentation for the footwear, sports, and lifestyle industries. Currently, more than 100 brands are represented with permanent showrooms. "Mainhausen offers us the ideal conditions to further consolidate our European activities and move closer to our retail partners," said Christoph Wilkens, managing director of Skechers USA Germany GmbH, in a statement. "Our presence on the ANWR campus allows us to engage in more intensive dialogue with retailers and creates optimal conditions for sustainable growth in Europe." "With the new building, spanning approximately 4,500 square meters, Sgbonline is sending a strong signal together with Skechers. Another global player has chosen its location. This makes its campus even more relevant for the European trade and underscores the close, trusting collaboration with its partners," said Tobias Eichmeier, chief commercial officer of the ANWR Group. "This decision confirms our ambition to be a central, Europe-wide ordering and meeting point for trade and industry. Our retail partners, in particular, will benefit from the even closer integration with the brand and the expanded on-site presentation opportunities." Image courtesy Skechers

Skechers forms multiyear partnership with WNBA. May 6, 2026 Skechers signed a multiyear deal to become an official partner of the Women's National Basketball Association (WNBA). The partnership comes as forward Rickea Jackson, who was recently traded to the Chicago Sky, in 2024 became the first athlete to play in Skechers basketball footwear in the WNBA. Skechers expanded its roster in 2025, signing Washington Mystics forward Kiki Iriafen and Las Vegas Aces shooting guard Jackie Young as ambassadors. "We're excited to welcome Skechers to the WNBA family at a moment of extraordinary momentum for our league," said WNBA Chief Growth Officer Colie Edison. "This partnership reflects the growing demand from global brands to connect with WNBA fans worldwide. We look forward to collaborating with Skechers to create unique fan experiences, deepen engagement, and elevate the players who power our league." "Partnering with the WNBA illustrates our long-term commitment to promoting women's basketball and elevating the athletes who are enthusiastic about the game at every level," said David Weinberg, chief operating officer at Skechers. "Skechers has been part of the basketball community for several seasons, and now fans will see our innovative footwear take center stage in the WNBA for the first time. We look forward to leveraging the league's exploding popularity to help grow the sport while introducing our signature Comfort That Performs to even more athletes around the world." "For me, it's all about staying comfortable and locked in, and Skechers gave me that all the way through our championship run last season," said Jackie Young. "This season is going to be special, and it feels like the perfect time for Skechers to make it official. I can't wait to see more players in the S on the court soon." "The Skechers team constantly checks in with me for feedback and ideas, so they've been a great partner for me as a player and I know they'll be a fantastic partner for the league," said Rickea Jackson. "And of course I love the shoes - they look and feel great on the court. It is only a matter of time until more players will start to catch on." "When Skechers signed me ahead of the draft last year, I knew this was a brand that believed not only in me, but in our sport overall," added Kiki Iriafen. "From design to promotion, they truly prioritize the needs of female athletes and now that they're partnered with the W, the possibilities are limitless." Skechers officially launched its first technical basketball shoe line in October 2023. In the NBA, Skechers ambassadors include Philadelphia 76ers center Joel Embiid, Minnesota Timberwolves forward Julius Randle, and Brooklyn Nets forward Terance Mann. Image of Rickea Jackson courtesy of Skechers

Skechers brings Proto hologram retail innovation to Los Angeles. April 9, 2026 Read Time: 2 minute(s) Skechers has launched its first permanent Proto hologram retail experience at its Manhattan Beach store in Los Angeles. At the centre of the experience is Howie Mandel, Skechers' brand ambassador, presented through an interactive 3D hologram designed to create an immersive retail encounter. Described as one of the first permanent Proto hologram installations in footwear retail, the concept enables Skechers to expand its in-store storytelling through interactive technology. Visitors can interact with a life-size hologram of Howie Mandel, take a "Proto selfie," and receive access to a special promotion. In addition, the hologram activation references the beginnings of Howie Mandel's relationship with Skechers. Before joining as a brand ambassador, Mandel visited a Skechers store, took a selfie and joked that he should receive a discount for representing the label. The moment ultimately led to a partnership, with customers now invited to recreate it through selfies with his hologram. Next, blending entertainment, technology, and retail, the hologram installation highlights how brands are reimagining physical stores as immersive, tech-driven destinations. Skechers president Michael Greenberg describes the 3D hologram as only the beginning, with ambitions to expand the experience to thousands of Skechers locations worldwide. "Technology is at the heart of Skechers, so it's natural for us to lead in pioneering innovations," Greenberg said at the launch. "We see retail as theatre, and technology elevates that stage. Proto is just the first act in what this platform and the personalities it can bring to life will achieve." Powered by advanced AI capabilities, the Proto hologram operating system enables brand ambassadors to appear live inside the unit and interact with customers in real time, while AI-generated avatars can hold conversations in multiple languages. Similar immersive in-store hologram concepts have previously been adopted by brands such as Nike and Puma. Additionally, with the permanent installation, Skechers expands its use of immersive technology as part of a wider effort to enhance the in-store customer journey. By combining holographic storytelling, interactive engagement and AI-powered communication, the brand is turning a traditional retail visit into a more memorable and participatory experience. The launch also reflects a broader movement across the retail sector, where brands are increasingly investing in digital tools that blur the line between physical and virtual shopping environments, using innovation not only to attract footfall but also to strengthen brand connection and encourage longer in-store engagement.