Lead Digital Business Manager
Posted on 2/10/2023
INACTIVE
Video sharing platform
Company Overview
Vimeo was created as a place for creative pros to beautifully and easily show off their work. Today, Vimeo is much more than a viewing destination. It's a start-to-finish video platform giving creative professionals, businesses and organizations everything they need to make and market amazing, impactful videos.
Company Stage
Seed
Total Funding
$174.5M
Founded
2004
Headquarters
New York, New York
Growth & Insights
Headcount
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↓ -8%Locations
Remote • New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Management
Mergers & Acquisitions (M&A)
Marketing
Data Analysis
CategoriesNew
Finance & Banking
Requirements
- Strong cross-functional leverage and ability to influence without authority; ability to establish and maintain effective working relationships with a wide range of partners and stakeholders, at various levels
- Excellent written and verbal communication skills
- Deep understanding of SaaS business model, including e-commerce & product led growth strategies
- Experience thinking strategically about complex issues & developing thoughtful recommendations
- Financial acumen and experience managing to business outcomes to ensure project success in execution and impact
- Experience conducting analysis, research or creating strategic business plans with a demonstrated ability to distill information into actionable insights
- Master of statistical reasoning, understand how to design effective experiments, and develop a quantitative intuition for interpreting user experience data
- You should be fluent in the full spectrum of acquisition channels at their disposal, including owned media, paid media, and earned media
- Experience driving & managing multiple projects simultaneously
- 5+ years of experience in cross-functional product, marketing or program management role
- Bachelor's Degree - Management, Business, Finance, Analytics or Marketing - or equivalent experience
Responsibilities
- Define Self-serve expansion and renewal growth strategy, objectives, and plan to support Vimeo's overall revenue growth goals. You will obsess over bookings for this area, which requires having a pulse on where the business is currently, goals for the future, and quantifying progress against goals
- Coordinate and execute the growth plan for your area by working cross-functionally with Marketing, Product Management, and other teams to prioritize growth initiatives across the company
- Develop a scalable testing platform for Vimeo to facilitate revenue growth initiatives from small-scale optimizations to large-scale initiatives
- Data is the fuel of the growth function at Vimeo
- In this role, you will utilize data to answer the myriad “whys” in your area. For instance: Why are users dropping out of the signup experience? What are the highest-performing conversion funnels on site? These insights are fed back to our cross-functional partners to help prioritize the roadmap
- Continuously problem-solve, analyze data, and present findings in a way that helps Vimeo prioritize and optimize revenue opportunities. This will require identifying high-value business opportunities, and crafting innovative go-to-market plans & strategies
- Support senior leadership by providing actionable insights and recommendations on key investment decisions for new growth opportunities
- Lead cross functional teams toward a common goal by implementing streamlined communication frameworks, workflows, and processes