Senior Influencer Manager

Key Responsibilities

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1. Strategy & Campaign Leadership
• Design and write strategic influencer marketing plans tailored to each client’s objectives.
• Identify, engage, and manage content creators across platforms.
• Oversee execution of influencer activations—both online and offline.
• Manage budgets and track campaign performance using relevant KPIs (owned, earned, paid).
• Ensure delivery of high-quality work on time and in line with client expectations.


2. Client Management
• Act as the strategic point of contact for a portfolio of key clients.
• Provide daily counsel and ensure a high level of client satisfaction.
• Help drive account growth and renewals through trusted advisory and business acumen.


3. Agency Growth & Thought Leadership
• Contribute to new business opportunities and agency growth.
• Represent Edelman’s influencer expertise in media, events, and industry conversations.
• Help elevate the influencer marketing discipline within the Italian team and the wider Edelman network.


4. Integration & Collaboration
• Collaborate closely with colleagues in PR, creative, strategy, and digital.
• Contribute to Edelman Italy’s integrated approach to campaigns and client service.

You're the person for the team if

• Strong knowledge of the influencer landscape in Italy, with solid experience managing creator partnerships and campaign performance.
• Deep understanding of the evolving social media ecosystem and influencer trends.
• Strategic mindset and creativity to propose bold, innovative solutions.
• Excellent communication and presentation skills, with ability to pitch and defend ideas persuasively.
• Strong organizational and project management skills.
• Collaborative, proactive, and comfortable working with diverse internal and external stakeholders.
• Experience in leading projects and mentoring junior team members.
• Fluent in Italian and English (written and spoken).
• Analytical mindset with a good grasp of campaign KPIs and measurement tools.


Qualifications
• Master’s degree in Communications, Marketing, Business, or related field.
• Minimum of 2 years’ experience in influencer marketing, ideally within an agency or in-house team.