Product Marketing Manager

We are seeking a self-motivated outbound Product Marketing Manager - Workforce Planning Solutions, preferably based in San Francisco who thrives in a fast-growing environment and is eager to shape the future of workforce planning. As a key member of our expanding Solution and Industry Marketing team, you will play a pivotal role in promoting and supporting our cutting-edge solutions, driving awareness, and influencing market adoption.

As a Workforce Planning Solution Marketing Manager, you will collaborate closely with cross-functional teams, including Marketing, Product, Sales, GTM Operations, and Competitive Intelligence. Your focus will be on driving the creation and communication of compelling content that showcases Anaplan’s unique advantages in workforce planning.

In this role, you will support go-to-market strategies sales plays, and the marketing efforts for new application launches. You will develop engaging solution marketing assets and content that educate and empower sales teams while effectively informing customers and prospects about the capabilities, benefits, and value Anaplan delivers.

Your Impact

• Create impactful, external-facing, and thought leadership content—including blogs, long-form articles, videos, webinars, case studies, and website copy—to drive awareness, accelerate adoption, and enhance customer retention.
• Support solution marketing and sales enablement plans that align with growth objectives, expanding existing ACV and acquiring new customers in the HR and workforce planning domain.
• Analyze and map complex buying and selling processes involving multiple decision-makers in software and solution purchases, then translate these insights into effective GTM strategies that drive engagement and conversion.
• Research market trends and refine buyer personas to identify market opportunities and messages for Anaplan’s HR and Workforce solution area.
• Collaborate on the development of solution sales plays and application launches by crafting compelling messaging in partnership with Product Management and GTM teams. Drive the creation of strategic marketing plans and support partner enablement to maximize market impact and adoption.
• Champion our solutions by evangelizing at conferences, trade shows, and industry events, while engaging with analysts, customers and prospects.
• Drive social media plan for LinkedIn, Twitter, and other platforms to effectively deliver messaging, enhance positioning, and drive engagement.

Your Qualifications

• 5+ years of experience in enterprise SaaS product marketing/solution marketing, product management, or presales, ideally in one or more of the following areas: workforce planning, people analytics, workforce management, BI or AI/ML
• Experience bringing innovative, industry-leading, category-defining tech products to market
• Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding
• Demonstrated ability to engage and influence senior executives and purchasing stakeholders through tailored messaging and strategic content
• Proven experience in developing GTM strategy and communication for successful product launches

Preferred Qualifications

• Demonstrated ability to work cross-functionally and outstanding narrative and storytelling abilities
• High-energy, creative, organized, and adaptable with a can-do attitude; able to manage multiple evolving priorities with a results-driven mindset