Full-Time

Social Media Manager

Posted on 7/9/2024

CodePath

CodePath

201-500 employees

EdTech organization providing software development training

Education

Compensation Overview

$85k - $110kAnnually

Senior, Expert

Remote in USA

Remote position with 10-25% travel required depending on seasonality.

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Communications
Adobe Photoshop
Social Media
Canva
Marketing
Requirements
  • 5+ years of social media experience in B2C and/or B2B technology sectors
  • Robust background in marketing to engineers, tech professionals, and general audiences
  • Proficiency in LinkedIn, Instagram, TikTok, Twitter, Facebook, and other relevant platforms
  • Proven success in executing social media strategies and cultivating audiences
  • Strong copywriting skills and brand voice consistency
  • Ability to manage multiple initiatives and stakeholders effectively
  • Keen analytical mindset with the ability to provide deep insights
  • Effective interpersonal and communication skills, both written and verbal
  • Experience with social media tools and community platforms (for listening, tracking, posting and measurement)
  • Familiarity working with Figma, Canva, Photoshop, etc.
  • Ability to thrive in a fast-paced, startup-like environment
  • Excellent organizational skills and attention to detail
Responsibilities
  • Develop and execute an engaging social media strategy tailored to CodePath’s audiences
  • Manage content creation and posting across our social media channels
  • Collaborate with internal teams and external stakeholders to cultivate CodePath’s online presence and brand awareness
  • Spearhead social engagement opportunities for events, both virtual and in-person (Company-led, Partner-led, and third-party)
  • Create and refine social media playbooks for events and campaigns
  • Amplify key partnerships through strategic engagement strategies (i.e. tech companies, donors, learning institutions, etc.)
  • Cultivate student and alumni communities through influencer campaigns and community-building initiatives
  • Collaborate on thought leadership opportunities for founders and other key executives
  • Monitor social trends, manage risks, and leverage opportunities to enhance CodePath’s reach and credibility
  • Oversee creative content production with external vendors
  • Establish internal content generation processes and guidelines

CodePath improves higher education by providing specialized training programs in software development, focusing on mobile and web development for college students, particularly those from underrepresented backgrounds. The organization offers courses in iOS and Android development, cybersecurity, and technical interview preparation, designed to be engaging and practical. CodePath stands out by partnering with universities and tech companies, integrating its curriculum into academic programs and receiving sponsorships for mentorship opportunities. The goal is to deliver accessible, high-quality education that bridges the gap between talent and opportunity in the tech industry.

Company Stage

Grant

Total Funding

$22.2M

Headquarters

San Francisco, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-powered tutoring enhances CodePath's mission of increasing diversity in tech.
  • Growing demand for AI skills allows CodePath to expand its curriculum offerings.
  • Tech companies' diversity initiatives present opportunities for CodePath to secure more funding.

What critics are saying

  • Increased competition from EdTech companies like 4Geeks Academy and BrainStation.
  • Challenges in scaling to serve 100,000 students annually by 2028 may strain resources.
  • Dependence on tech company and university partnerships for revenue poses financial risks.

What makes CodePath unique

  • CodePath offers industry-vetted AI coursework focused on underserved college computing students.
  • The company partners with universities and tech firms for curriculum integration and sponsorships.
  • CodePath provides free, high-quality training to diverse students, enhancing tech industry diversity.

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Benefits

Medical, Dental, and Vision Coverage

Flexible Time Off

Flexible Work Environment

Ergonomic Office Setup

Professional Development

Retirement Savings

Paid Parental Leave

Leadership Development

Meaningful Impact

Industry Connections

INACTIVE