Full-Time

Sr. Product Marketing Manager

Confirmed live in the last 24 hours

Bankjoy

Bankjoy

51-200 employees

Provides digital banking solutions for financial institutions

Fintech
Financial Services

Compensation Overview

$120k - $140kAnnually

+ Performance-based bonuses

Senior, Expert

Remote in Canada

Category
Product Marketing
Product
Required Skills
Lead Generation
Hubspot
Google Analytics
Requirements
  • 7+ years of experience in product marketing, with a strong focus on B2B SaaS or fintech.
  • Proven track record of developing successful go-to-market strategies for new products or major product features.
  • Strong expertise in market segmentation and the ability to tailor messaging to different customer segments.
  • Exceptional content creation skills, with experience writing and designing compelling marketing materials that drive engagement.
  • Experience collaborating with sales, product, and marketing teams to align efforts and maximize results.
  • Strong analytical mindset, with the ability to measure and report on the effectiveness of marketing campaigns.
  • Knowledge of fintech, banking, or financial services is highly preferred.
  • Proficiency with marketing tools such as HubSpot, Google Analytics, and CRM systems.
Responsibilities
  • Develop and implement comprehensive go-to-market strategies for new products, features, and updates, ensuring seamless execution and maximizing market impact.
  • Identify and define target customer segments, tailoring messaging and campaigns to address specific needs and pain points within each segment.
  • Craft high-quality marketing content, including one-pagers, case studies, white papers, product brochures, sales decks, and blog posts, that effectively communicates product value and differentiates Bankjoy’s offerings.
  • Create clear, concise, and differentiated product messaging that aligns with the company’s vision and resonates with target customers.
  • Equip the sales team with the tools and content needed to engage prospects and close deals, including sales presentations, objection handling guides, and product training materials.
  • Work closely with product management, sales, engineering, and customer success teams to ensure alignment between product development, marketing initiatives, and client feedback.
  • Conduct research on customer needs, market trends, and the competitive landscape to inform and refine marketing strategies.
  • Manage product marketing campaigns across multiple channels (email, social, paid, events) and ensure campaigns are optimized for lead generation and conversion.
  • Track and analyze the performance of go-to-market strategies and content initiatives, continuously optimizing to improve key metrics such as lead generation, conversion rates, and customer retention.

Bankjoy provides digital banking solutions specifically designed for banks and credit unions. Their services cover a wide range of functionalities, including customer onboarding, mobile and online banking, and voice-activated services. The platform operates through a suite of integrated services, such as online loan origination and API solutions, which facilitate communication between different software systems. This allows financial institutions to easily add new features to their existing systems. Bankjoy differentiates itself from competitors by offering affordable pricing and a subscription-based model, which ensures that clients receive continuous updates and improvements. The goal of Bankjoy is to help financial institutions modernize their digital interfaces and enhance customer satisfaction, making it easier for them to meet the technological expectations of their users.

Company Stage

Series A

Total Funding

$13.9M

Headquarters

Royal Oak, Michigan

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Pinwheel enhances Bankjoy's digital deposit switching capabilities.
  • Growing demand for digital banking solutions boosts Bankjoy's market potential.
  • Emporia State Federal Credit Union's success highlights Bankjoy's effective platform.

What critics are saying

  • Increased competition from neobanks pressures Bankjoy to innovate continuously.
  • Partnerships may expose Bankjoy to third-party integration risks.
  • Rapid fintech changes require significant R&D investment from Bankjoy.

What makes Bankjoy unique

  • Bankjoy offers a comprehensive suite of digital banking solutions for credit unions.
  • The company provides an advanced API for seamless integration with financial institutions.
  • Bankjoy's focus on user experience sets it apart in the fintech industry.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Stock Options

Performance Bonus

Remote Work Options