Web3 Public Relations Manager
Posted on 3/28/2023
Experience Level
  • 3-5 years of experience working in comms/ PR at an agency or in-house, with a background in crypto, NFTs, web3, financial services, fintech, consumer finance, VC, fashion, gaming or entertainment
  • Understanding of web3 technology, prominent use cases, main blockchain ecosystems
  • Desire to work in the Web3 space
  • Track record of leading and executing successful public relations campaigns and securing earned speaking engagements
  • Strong media relationships
  • Sharp writing and editing skills
  • Have a proactive, solutions oriented mindset
  • Proven ability to collaborate and communicate with clients and teammates
  • Lead PR campaigns and announcements- set the strategy, goals, tactics, research and execution for optimal earned media outcomes
  • Media targets - leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, video, etc.)
  • Content creation- craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials
  • Proactive pitching- secure thought leadership opportunities across media, podcasts, and events
  • Stakeholder management- coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution
  • Comms infrastructure- support in all public relations activities, managing media inquiries and founder requests
  • Reporting- monitor, analyse and communicate PR results, creating post-report campaigns with actionable insights
  • Market analysis- maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations
  • Crisis communications: advise on strategic comms to help clients navigate sensitive situations