Senior Product Marketing Manager
Insight Hub
Posted on 3/25/2024
SmartBear

501-1,000 employees

Software development and testing tools suite
Company Overview
SmartBear distinguishes itself in the software development industry by providing a comprehensive suite of specialized tools that streamline the entire testing lifecycle, from test management to automation, for over 16 million developers and testers at more than 32,000 organizations worldwide. Their product ecosystem, which includes recognized solutions like SwaggerHub, TestComplete, and Bugsnag, addresses the critical need for API-first development and real-time defect resolution, ensuring application stability and enhancing overall software quality. By focusing on collaboration and efficiency, SmartBear's tools offer a centralized platform that simplifies complex testing processes, positioning the company as a key resource for developers and testers aiming to maintain high standards in a fast-paced tech environment.

Company Stage

N/A

Total Funding

$22.1M

Founded

2003

Headquarters

Somerville, Massachusetts

Growth & Insights
Headcount

6 month growth

1%

1 year growth

3%

2 year growth

11%
Locations
Cambridge, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • 5-10 years in Product Marketing or related roles in a high-tech B2B environment
  • Exceptional written and verbal communication skills
  • Passion for technology and commitment to becoming an expert in product marketing
  • Ability to work effectively in a team environment
  • Self-starter with the ability to set priorities and take initiative
  • Ability to thrive in a fast-paced environment and adapt quickly to changing business needs
Responsibilities
  • Develop and execute comprehensive strategies for product portfolios
  • Produce and update product collateral, including webinars, blog posts, eBooks, datasheets, presentations, and competitive analyses
  • Develop clear and compelling customer-centric product positioning, value propositions, and messaging
  • Create, communicate, and maintain pricing and packaging models
  • Develop and deliver training materials for sales teams and partners
  • Establish thought leadership by advocating SmartBear's narrative to customers, analysts, press, and influencers