The Marketing and Communications team at Guardian is focused on driving engagement and experiences for Consumer and Prospects, strengthening Enterprise brand and reputation by activating our brand purpose and deepening customer connection, and accelerating business growth across all of Guardian by engaging customers on our digital platforms.

The Individual Markets Marketing teamis focused on delivering best-in-class, customer-first marketing strategies to engage, accelerate, and deepen customer relationships that drive loyalty and persistence. 

Position Overview

This is a great opportunity to join an exciting team that will be at the forefront of deepening engagement with customers and ensuring they have a world-class customer experience every day. The Manager of Engagement and Service Marketing is a highly visible, cross-functional role, and integral part of the Individual Markets Marketing team. The successful candidate will be an experienced marketing professional who is passionate about enhancing customerexperience and satisfaction, bringing innovative and data-driven marketing to deepen engagement, digital trends and technology, and leading with a collaborative spirit. 

Key Responsibilities

• Support the development and implementation of a comprehensive marketing strategy to drive engagement and loyalty aligned with the company’s business objectives and growth targets.

• Create innovative awareness tactics and marketing programs, campaigns and efforts that promote customer engagement, service quality, and overall marketing effectiveness to ensure our products and services resonate with our target audience. 

• Effectively partner and collaborate with Product Management, Field Professionals/sales team (who help to deliver and support our marketing campaigns and enhance the customer experience and satisfaction), Enterprise Marketing, Legal, Compliance, Operations, and more.

• Leverage voice of the customer, field insights, and research to support a data-driven approach;analyze customer insights, market trends, and competitor activities to implement in marketing collateral and campaigns; proactive about marketing attribution, measurement, and using data to make informed decisions.

• Serve as an advocate for the customer, influencing across multiple levels and business units to ensure we are delivering a positive end-to-end customer experience

• Responsible for the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets; ensure all marketing activities comply with regulatory requirements and internal policies.

• Create clear work plans, prioritization and regular reporting on key performance indicators, adjusting strategies as needed to achieve plan

• Assess channel needs, content and operational enhancements.

Key Stakeholders

• Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital Product teams. This position reports to the Head of Engagement & Services Marketing who in turn reports to Head of IM Marketing.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

• Significant experience in developing marketing strategies for digital and traditional channels, with a focus on customer engagement and service marketing within the financial services or insurance industry.

• Excellent communication and interpersonal skills, with the ability to collaborate across all levels of the organization.

• Creative and strategic thinker with the ability to proactively problem-solve, drive prioritization, and develop clear plans and prioritization. 

• Data-driven: effectively leverage data, translating into actionable plans, and demonstrating impact

• Proactive/self-starter with the ability to navigate ambiguity and confidently adapt to changing priorities

• A positive, can-do mindset and desire to have fun and create a strong team culture

• Customer-first orientation is a must

Locations:

• This is a Hybrid role with 3 days a week in our Hudson Yards NY Location

Salary Range:

$101,180.00 - $166,220.00