Full-Time
Product Marketing Manager
Metaverse Prescription Go-to-Market, AR/Vr
Updated on 6/19/2025
Meta
10,001+ employees
Social media platforms and virtual reality
Compensation Overview
$158k - $223k/yr
Senior, Expert
Company Historically Provides H1B Sponsorship
Seattle, WA, USA + 4 more
More locations: Burlingame, CA, USA | Los Angeles, CA, USA | Menlo Park, CA, USA | New York, NY, USA
Candidates must live in or expect to work from California if hired.
- 7+ years of experience in product marketing, product management, management consulting or business strategy
- Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go to market strategies.
- Experience analyzing data and translating to insights that support product development and go to market strategies.
- Experience putting forth best-in-class execution within a measurable and data-driven framework.
- Experience working with technical partners to translate between technical and consumer languages.
- Experience collaborating with external vendors and partners.
- Bachelor's degree.
- Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product market fit.
- Create prescription product and commercialization strategy to drive product adoption and engagement.
- Identify market strategy and target audiences, develop product positioning, pricing and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.
- Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.
- Serve as the subject matter expert on prescription wearer channel needs and mindsets.
- Experience working in vision correction and/or eye health fields.
- Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
- Experience working with consumer electronics channels and retailers.
- MS or MBA degree.
Meta Platforms Inc. focuses on social media, communication tools, and virtual reality. It operates popular platforms like Facebook, Instagram, and WhatsApp, allowing users to connect, share content, and engage in communities. The Oculus division provides virtual reality hardware and experiences. Meta's primary revenue comes from advertising, offering businesses tools to target specific audiences using insights from its large user base. This advertising service is scalable and allows for tailored audience segmentation. Additionally, Meta explores revenue through virtual reality product sales and the metaverse, where it looks to monetize virtual goods and services. The company also invests in artificial intelligence and augmented reality to enhance its offerings, maintaining a strong presence in the digital advertising space.
Company Size
10,001+
Company Stage
IPO
Headquarters
Menlo Park, California
Founded
2004
Simplify's Take
What believers are saying
- WhatsApp Ads through 'Status' feature opens new revenue streams for Meta.
- Meta's AI-driven ad tools reduce production costs, attracting more advertisers.
- Real-time 3D scene reconstruction enhances VR experiences, boosting Oculus sales.
What critics are saying
- WhatsApp Ads may cause user dissatisfaction, impacting platform engagement.
- AI-generated content could face copyright and intellectual property challenges.
- High computational costs may limit scalability of real-time 3D scene reconstruction.
What makes Meta unique
- Meta's platforms like Facebook, Instagram, and WhatsApp dominate global social media engagement.
- Meta's AI tools, like image-to-video ads, streamline creative processes for advertisers.
- Meta's Oculus division leads in virtual reality hardware and experiences.
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Benefits
Stock Options
Company Equity
Mental Health Support
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -4%2 year growth
↓ -5%Kochava is integrating with Meta's Advanced Mobile Measurement (AMM) reporting, which was re-enabled on June 17.
In a move that marks a major shift in user experience, Meta has officially begun rolling out WhatsApp Ads through the app's "Status" feature.
Meta has launched an AI tool that turns product images into video ads, automating creative ad production.
At the Cannes Lions 2025 festival, Meta introduced an advanced image-to-video ad tool, empowering marketers to create dynamic video campaigns from static images with unprecedented ease.
Meta appoints Arun Srinivas as India head.