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Full-Time

Director – Digital Investment

Posted on 9/5/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Senior, Expert

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • B.A. or B.S. in Marketing, Advertising or related field
  • 8+ years of digital media buying/planning experience
  • Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
  • Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
  • Must have strong analytical, research, and quantitative skills
  • Must be hard-working, resourceful and thrive in a fast-paced environment
  • Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
  • Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
  • Experience with Prisma and DCM preferred
  • Experience with Research tools such as Nielsen, Comscore preferred
Responsibilities
  • Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors
  • Plays a leading role in all aspects of campaign management including vendor liaison and reporting
  • Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
  • Assist in presentation of data, insights and media to clients
  • Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
  • Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
  • Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
  • Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
  • Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
  • Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
  • Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
  • Create dynamic presentations that effectively communicate to our clients
  • Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
  • Prepare and deliver buying and or digital trafficking specs and guidelines
  • Conquer Magazine Positioning Reports
  • Continuously search for opportunities to be positive and to share the positive side to every situation

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.