Full-Time
Director – National Video Investment
Posted on 9/5/2024
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
Senior, Expert
New York, NY, USA
- B.A. or B.S. in Marketing, Advertising or related field
- 8+ years of experience working in a national media investment buying environment
- Experience negotiating TV dayparts and online video
- Strong negotiating and presenting skills
- Excellent communication, organizational and analytical skills
- Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
- Proficiency in MS Word, Excel and PowerPoint
- Experience with Media Ocean software (DDS, MBOX) preferred
- Oversee, train and mentor Assistant Negotiators
- Mentor media trainees within the group
- Negotiate and purchase National Video scatter/upfront activity
- Maintain current knowledge of marketplace conditions through network meetings and trade publications
- Project delivery for inventory against relevant target demographics
- Steward media schedules adhering to each client’s buying guidelines
- Help oversee timeline and execution of added value opportunities
- Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
- Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for underdelivery
- Contribute to post-analysis reports
- Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
- Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
- Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
- Assist in development of cost per points, competitive checks and group projects
Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.
Company Stage
IPO
Total Funding
$32M
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Acquisition of Profitero positions Publicis as a leader in commerce solutions.
- Tremend acquisition expands software engineering capabilities for robust digital transformation.
- Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.
What critics are saying
- European advertising market downturn impacts Publicis's financial performance.
- Multiple acquisitions may lead to integration challenges and cultural clashes.
- Expansion into AI and digital transformation faces technological and implementation risks.
What makes Publicis Groupe unique
- Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
- Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
- Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.
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