Full-Time

Senior Brand Manager

Renovation, Kraft Mac and Cheese & Velveeta

Posted on 2/4/2025

Kraft Heinz

Kraft Heinz

10,001+ employees

Produces and distributes food and beverages

Food & Agriculture
Consumer Goods

Senior

Chicago, IL, USA

Hybrid work environment allows for remote work up to two days a week.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing

You match the following Kraft Heinz's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s Degree or equivalent experience in Business, Marketing, or related field; MBA with Marketing emphasis preferred.
  • 7+ years of experience in marketing with an emphasis in innovation.
  • Outstanding verbal, written and interpersonal communications skills.
  • Excellent organizational and project management skills.
  • Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others.
Responsibilities
  • Build 3-year+ renovation strategy & pipelines that will support delivery of brands’ strategy and drive long-term growth for the business.
  • Partner closely with the Insights team to develop a deep understanding of the consumer and use consumer and competitor insights to drive evolution of the brand & business.
  • Develop business cases across the lenses of consumer & customer desirability, technical feasibility, and P&L viability to ensure we are prioritizing a portfolio of fewer, bigger, better innovations.
  • Collaborate with the cross-functional team (R&D, Insights, Finance, Operations, Sales) to develop and commercialize the renovation pipeline.
  • Assist in creating visual identity of the brand and lead design work for the renovation.
  • Manage the stage gate process for your projects to ensure key questions are being answered and decisions being made at critical points in the product development life cycle.
Desired Qualifications
  • Creative leader with the courage to stand up for ideas and are passionate about the power of renovation to change the trajectory of a business.
  • A natural knack to put the consumer first and curiosity to understand their pain & pleasure points.
  • Proven track record of launching successful innovations and driving business results.
  • Operates with agility with solid problem solving and simplification skills.
  • Experience in design thinking a plus.

Kraft Heinz produces a wide range of food and beverage products, including condiments, sauces, cheese, dairy, meals, meats, refreshment beverages, and coffee. Their products are available for purchase in retail stores, online, and through food service providers, catering to various eating occasions at home, in restaurants, or on the go. Kraft Heinz stands out from its competitors due to its extensive portfolio of well-known brands, with eight brands generating over $1 billion in annual sales. The company aims to maintain a trusted reputation by focusing on quality, taste, and nutrition while also pursuing innovation and efficiency to enhance its performance and impact on the food industry.

Company Stage

IPO

Total Funding

N/A

Headquarters

Pittsburgh, Pennsylvania

Founded

1869

Simplify Jobs

Simplify's Take

What believers are saying

  • Plant-based food innovation offers expansion opportunities for Kraft Heinz's product line.
  • Personalized nutrition trends allow Kraft Heinz to develop customized food offerings.
  • Direct-to-consumer sales model expansion can strengthen Kraft Heinz's online sales channels.

What critics are saying

  • Legal challenges related to product labeling could damage Kraft Heinz's brand reputation.
  • New leadership appointments may lead to strategic shifts disrupting current operations.
  • Partnerships for workforce development may delay operational improvements.

What makes Kraft Heinz unique

  • Kraft Heinz has a robust portfolio of iconic brands with global recognition.
  • The company is committed to quality, taste, and nutrition, earning consumer trust worldwide.
  • Kraft Heinz's diversified revenue streams mitigate risks and capitalize on growth opportunities.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Parental Leave

Wellness Program

Mental Health Support

Professional Development Budget

Employee Discounts