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Senior Marketing Science Analyst
Implementation
Posted on 11/3/2022
INACTIVE
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
JavaScript
Marketing
Requirements
  • At least 2 years of experience working with tag management systems (e.g., Adobe Launch, Ensighten, Telium, etc.) and implementing digital analytics tracking solutions
  • Experience in developing analytics tagging architectures, creating technical specification documents, and working with front end development teams to implement analytics tracking solutions
  • Knowledge on how to build analytics solution designs (SDRs), tagging plans, and implementation guides
  • Experience in implementing/troubleshooting/deploying Adobe stack solutions, Google 360, and/or 3rd party marketing tags using Adobe Launch
  • Developed and managed implementation projects and their properties in tag managers; designs initiatives to improve processes, analysis, and reporting (eg, data layer, JavaScript libraries, etc)
  • Experience with automated analytics validation tools (Charles, Omnibug, Adobe Experience Platform debugger etc.)
  • Documents and maintains analytical and reporting operational procedures and processes
  • A detail-oriented mindset with exceptional organization skills
  • Strong time management skills to ensure accurate delivery
  • Confidence in your communication and collaboration skills
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed
  • Well-organized approach to working on multiple projects at once
Responsibilities
  • [End-to-End Analytics tracking] Manage the end-to-end analytics tracking for clients
  • [Strategic measurement] Design and lead the implementation of measurement solutions to support to improve single view of customer data
  • [Cross-channel measurement + tracking] Leverage client analytics solutions (preferably: Adobe Analytics, Adobe Launch, Adobe Target, etc.) and various 3rd party marketing solutions (DoubleClick, LinkedIn, Pinterest, etc.) to support connected, cross-channel measurement
  • [Oversight] Lead the ideation, development, and execution of measurement strategies and frameworks
  • Provide work direction and mentor Associate Analysts and Analysts on project work
  • Be responsible for managing, organizing and presenting data in a clear, concise and actionable format
  • Confidently manage project delivery expectations and communications to project team
  • Think strategically about how data, technology, and content can be used to deliver smarter experiences and stronger business outcomes
Critical Mass

501-1,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Benefits
  • Professional Development Spending Account that can be used for conferences, courses, subscriptions, books
  • Competitive pay and benefits
  • Match charitable donations up to $100USD
  • Flexible, reasonable work-from-home arrangements whenever possible
Company Core Values
  • Honest
  • Inspired
  • Driven
  • Purposeful
  • Real
  • Equal