Full-Time

Head of E-commerce

Posted on 11/21/2024

Pangaea

Pangaea

51-200 employees

E-commerce for men's grooming products

Consumer Goods

Compensation Overview

$165k - $180kAnnually

+ Variable Compensation

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Amplitude
UI/UX Design
SEO
Google Analytics
Requirements
  • Extensive experience in e-commerce and accompanying reporting tools including but not limited to: Shopify Plus, its integrations, Klaviyo/Attentive and other CRM tools, and reporting tools such as Google Analytics and/or Amplitude.
  • Preference for candidates with subscription DTC experience as well as global e-commerce experience, including managing Amazon platforms internationally.
  • In-depth understanding of the eCommerce digital ecosystem, including web applications, site merchandising, SEO, email marketing, and KPI reporting.
  • Exceptional analytical abilities with a talent for translating complex data into actionable, strategic decisions.
  • Experience in conversion rate optimization (CRO) and developing and managing the user experience roadmap.
  • Deep understanding of the Amazon marketplace ecosystem from a detailed, technical perspective as well as proven results growing an Amazon business.
Responsibilities
  • Develop and execute a dynamic, all-encompassing e-commerce strategy to drive growth and increase market share. Define all online experience strategies and priorities for the organization.
  • Collaborate with product and engineering teams to own the digital roadmap including A/B testing, new capabilities, and establishing a UX/UI vision.
  • Lead business strategies across areas of responsibility including sales & forecasting, site merchandising, assortment planning, pricing and promotions, site content & SEO while also acting as a key liaison to cross functional partners such as finance and operations.
  • Drive online sales growth by implementing effective merchandising, content strategies, targeted promotions, and compelling customer experiences. Utilize insights from sales data, customer behavior, and market trends to make informed, data-driven decisions that optimize revenue.
  • Oversee lifecycle marketing and holistic retention efforts to drive customer loyalty and engagement including E-mail/SMS, CRM, loyalty, and referral programs.
  • Create and implement strategies to boost sales, enhance brand visibility, optimize search and content, and improve product rankings across Amazon search results.
  • Manage Amazon product listings by ensuring accurate and engaging product descriptions, images, and content that enhance the customer experience and drive conversions.
  • Spearhead Amazon acquisition strategy to maximize reach and sales volume including SEO/SEM, PPC, display ads, and affiliate marketing. and have a deep understanding of Amazon advertising strategies to maximize reach and sales.
  • Lead, inspire, and mentor a high-performing team, driving success across all platforms. Foster a culture of innovation and continuous improvement. Empower the team to collaboratively achieve monthly goals and drive success.

Pangaea focuses on the digital consumer goods market, specifically offering men's grooming and personal care products. The company operates two main brands: Lumin, which provides a variety of skin, body, and hair care products for men, and Meridian, which specializes in below-the-belt grooming. Meridian addresses a niche market that is often overlooked, aiming to educate men about the importance of personal hygiene in sensitive areas. Pangaea sells its products directly to consumers through its e-commerce platform, allowing for better control over branding, pricing, and customer experience. The company targets men who appreciate premium personal care items and prefer online shopping, positioning itself in a growing global market.

Company Stage

Series B

Total Funding

$78.3M

Headquarters

Los Angeles, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-28%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investment from Eurazeo, including a $53 million minority stake, indicates strong financial backing and growth potential.
  • The rise of e-commerce and changing consumer behaviors favor Pangaea's direct-to-consumer model, potentially leading to increased market share.
  • Operating two distinct brands, Lumin and Meridian, allows Pangaea to cater to a broad spectrum of men's grooming needs, enhancing customer loyalty and brand recognition.

What critics are saying

  • The niche focus on men's grooming may limit market size and growth potential compared to more diversified consumer goods companies.
  • Reliance on e-commerce means that any disruptions in online shopping trends or digital marketing could significantly impact revenue.

What makes Pangaea unique

  • Pangaea Holdings focuses exclusively on men's grooming and personal care, a niche market often overlooked by larger consumer goods companies.
  • Their direct-to-consumer model allows them to maintain control over their brand, pricing, and customer experience, unlike traditional retail models.
  • Meridian's focus on below-the-belt grooming addresses a sensitive and often neglected area, setting them apart from competitors.

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