Full-Time

Director – Content Marketing

Confirmed live in the last 24 hours

ParetoHealth

ParetoHealth

51-200 employees

Self-insured employee health benefits solutions

Data & Analytics
Consulting
Healthcare

Senior, Expert

Philadelphia, PA, USA

Must be willing to travel seasonally, 10% of the time.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Social Media
SEO
Requirements
  • Minimum of eight years of B2B content marketing experience, ideally with experience with brokers and employer benefits.
  • Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
  • Must be willing to travel seasonally, 10% of the time, to meet business needs.
Responsibilities
  • Develop data-driven content strategy that aligns with company goals, customer needs, and industry trends. This strategy should outline content themes, target audiences, key channels, and metrics for success.
  • Partner with vendor to optimize SEO strategy including: keyword research, meta descriptions, optimized headlines, and internal linking strategies.
  • Create a quarterly anchor thought leadership artifact with unique insights, trends, and expert point of view that positions us a category leader.
  • Conduct customer interviews and manage processes that consistently produce 5 case studies per quarter to demonstrate customer experience and business impact.
  • Develop evergreen nurture campaigns that address specific customer pain points, questions, and needs at each stage of the buyer’s journey. This includes case studies, success stories, and educational content that supports the sales funnel.
  • Support key product launches or major marketing campaigns with the creation of webinars content, landing pages, blog posts, press releases, and social media content.
  • Standardized content playbooks and style guides that ensure brand consistency across all content channels. These documents should provide guidelines for tone, voice, messaging, and visual standards.
  • Manage an editorial calendar and dashboard reporting that outlines all upcoming content pieces (including blogs, social media posts, email campaigns, case studies, whitepapers, webinars, videos, and other formats) and measures their business impact.

ParetoHealth offers employee health benefits solutions for small and medium-sized businesses through a self-insured model, allowing companies to set aside funds for health claims instead of paying insurance premiums. Their main product is the "benefits captive" program, where multiple companies share the risk of health claims, helping to manage costs and provide comprehensive benefits. What sets ParetoHealth apart is their use of data-driven intelligence to monitor and control claims costs, ensuring employees receive quality care at competitive prices. The company's goal is to deliver a complete solution for health benefits while fostering a diverse and inclusive workplace.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$522.1K

Headquarters

Philadelphia, Pennsylvania

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Warburg Pincus's investment provides capital for expansion and innovation.
  • Reaching 2,000 employers in the captive program shows strong market demand.
  • Strategic sales team expansion targets new markets in the Western and Southwestern U.S.

What critics are saying

  • Increased competition could erode ParetoHealth's market share.
  • Regulatory changes may increase compliance costs for self-insured plans.
  • Economic downturns might reduce SMEs' spending on employee benefits.

What makes ParetoHealth unique

  • ParetoHealth offers a unique self-insured model for SMEs to manage health benefits.
  • Their benefits captive program pools resources to mitigate large health claim risks.
  • Data-driven intelligence is used to control claims costs and ensure quality care.

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