Full-Time

Director – Content Marketing

Confirmed live in the last 24 hours

ParetoHealth

ParetoHealth

51-200 employees

Self-insured employee health benefits solutions

Data & Analytics
Consulting
Healthcare

Senior

Philadelphia, PA, USA

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Social Media
SEO
Requirements
  • Minimum of eight years of B2B content marketing experience, ideally with experience with brokers and employer benefits.
  • Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
  • Must be willing to travel seasonally, 10% of the time, to meet business needs.
Responsibilities
  • Develop data-driven content strategy that aligns with company goals, customer needs, and industry trends. This strategy should outline content themes, target audiences, key channels, and metrics for success.
  • Partner with vendor to optimize SEO strategy including: keyword research, meta descriptions, optimized headlines, and internal linking strategies.
  • Create a quarterly anchor thought leadership artifact with unique insights, trends, and expert point of view that positions us a category leader.
  • Conduct customer interviews and manage processes that consistently produce 5 case studies per quarter to demonstrate customer experience and business impact.
  • Develop evergreen nurture campaigns that address specific customer pain points, questions, and needs at each stage of the buyer’s journey. This includes case studies, success stories, and educational content that supports the sales funnel.
  • Support key product launches or major marketing campaigns with the creation of webinars content, landing pages, blog posts, press releases, and social media content.
  • Standardized content playbooks and style guides that ensure brand consistency across all content channels. These documents should provide guidelines for tone, voice, messaging, and visual standards.
  • Manage an editorial calendar and dashboard reporting that outlines all upcoming content pieces (including blogs, social media posts, email campaigns, case studies, whitepapers, webinars, videos, and other formats) and measures their business impact.

ParetoHealth offers employee health benefits solutions for small and medium-sized businesses through a self-insured model, allowing companies to set aside funds for health claims instead of paying insurance premiums. Their main product is a "benefits captive" program, where multiple companies share the risk of health claims, helping to manage costs and provide comprehensive benefits. ParetoHealth stands out by using data-driven intelligence to monitor and control claims costs, ensuring employees receive quality care at competitive prices. The company's goal is to provide a complete health benefits solution while fostering a culture of diversity, equity, and inclusion.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$522.1K

Headquarters

Philadelphia, Pennsylvania

Founded

2011

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Significant investment from Warburg Pincus and Great Hill Partners positions ParetoHealth for accelerated growth and market expansion.
  • The appointment of experienced leaders like Christine Lui Chen and Maeve O'Meara indicates strong leadership and strategic direction.
  • Achieving a milestone of 2,000 employers in their captive program demonstrates robust market acceptance and scalability.

What critics are saying

  • The complexity of managing a self-insured model and benefits captive program may pose operational challenges and require continuous innovation.
  • Dependence on the success of their data-driven intelligence system to manage claims costs could be a vulnerability if the system fails or underperforms.

What makes ParetoHealth unique

  • ParetoHealth's self-insured model and benefits captive program offer SMEs a unique way to manage and mitigate health benefit costs, unlike traditional insurance models.
  • Their data-driven intelligence system proactively manages claims costs, ensuring high-quality care at the best possible price, setting them apart from competitors.
  • ParetoHealth's commitment to DEI fosters a diverse and inclusive workforce, driving innovation and excellence in their services.

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