Full-Time

Senior Talent Acquisition Partner

Talent

Updated on 8/17/2026

SALT XC

SALT XC

201-500 employees

Experiential marketing agency with AI tech

Compensation Overview

CA$90k - CA$115k/yr

Toronto, ON, Canada

Hybrid

Hybrid role based in Oakville; occasional travel within Canada may be required.

Category
People & HR (1)
Required Skills
Applicant Tracking Software (ATS)
Data Analysis

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Requirements
  • The candidate must have 5–8+ years of progressive recruitment experience, ideally in field sales, agency, or high-growth environments.
  • The candidate must have prior experience leading or mentoring recruiters.
  • The candidate must have demonstrated success managing both high-volume and specialized searches.
  • The candidate must have strong business acumen and the ability to influence senior stakeholders.
  • The candidate must have experience building recruitment dashboards and leveraging data for decisions.
  • The candidate must be familiar with applicant tracking system platforms and recruitment technologies.
  • The candidate must be able to work remotely and travel occasionally within Canada if required.
Responsibilities
  • Lead full-cycle recruitment across field sales, corporate, and program roles nationally.
  • Own hiring strategy for high-volume, specialized, and hard-to-fill roles.
  • Partner with Encore leadership to forecast workforce needs aligned to growth plans and client programs.
  • Lead intake sessions to define competencies, success profiles, and assessment approaches.
  • Develop scalable hiring strategies, including talent pooling, streamlined assessment processes, and strategic use of external recruitment partners.
  • Build and maintain proactive talent pipelines across key markets and functions.
  • Lead, coach, and develop a team of two recruiters.
  • Establish clear performance expectations, service standards, and recruitment key performance indicators.
  • Create consistency in sourcing strategy, screening quality, candidate communication, and documentation.
  • Support career development and skill-building across the team.
  • Act as a strategic advisor to Encore leaders on market trends, compensation insights, and hiring risks.
  • Partner with Encore and Tracxtion human resources teams to align talent acquisition, workforce planning, employee lifecycle processes, and enterprise-wide people initiatives.
  • Influence leaders toward structured, competency-based interviewing.
  • Collaborate with Finance and Operations on headcount planning and budget alignment.
  • Serve as the key talent liaison between Encore and SALT’s central Talent function.
  • Own recruitment reporting, including time-to-fill, source effectiveness, pipeline health, offer acceptance, and diversity metrics.
  • Identify trends and recommend process improvements.
  • Optimize the use of applicant tracking systems and recruitment technologies.
  • Drive platform integration and recruitment process optimization initiatives across applicant tracking systems, human resources information systems, reporting dashboards, and workforce planning tools.
  • Ensure documentation, compliance, and audit readiness across hiring processes.
  • Standardize best practices across programs and regions.
  • Ensure a high-touch candidate experience from outreach through onboarding.
  • Audit job postings and communications for clarity, tone, and inclusivity.
  • Represent Encore at recruitment events and community partnerships when needed.
Desired Qualifications
  • Bilingualism in English and French, particularly for Quebec-based hiring, is considered an asset.
  • Experience in field sales, agency, or high-growth environments is preferred.

Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

2019

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 2026 website highlights Adweek's 2025 Experiential Agency of the Year recognition.
  • October 2025 adidas Canada's FIFA World Cup Trionda launch showcased Salt XC's experiential execution.
  • August 2026 roster includes Kraft Heinz, AB InBev, Chobani, Visa, and Xbox.

What critics are saying

  • February 2026 acquisitions created integration risk across Salt Media, WTD, and Craft & Commerce.
  • 2026 independents like Omnicom, WPP, and Publicis squeeze Salt XC's pricing and talent.
  • If 2026 experiential budgets freeze, Salt XC's differentiation collapses into commoditized services.

What makes SALT XC unique

  • In 2026, Salt XC's Experiential Commerce unites activations, media, and commerce for measurable actions.
  • February 2026 Craft & Commerce added U.S. media depth across New York, Chicago, Florida.
  • March 2026 WTD investment strengthened Salt XC's AI personalization and CRM orchestration stack.

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Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Paid Vacation

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Phone/Internet Stipend

Home Office Stipend

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Parental Leave

Paid Sick Leave

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Employee Discounts

Meals

Gym Membership

Relocation Assistance

Commuter Benefits

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Training Programs

Meal Benefits

Employee Referral Bonus

Performance Bonus

Profit Sharing

Paid Holidays

Company News

Strategy
Aug 13th, 2026
Agency Moves: Salt XC adds an ACD.

Agency Moves: Salt XC adds an ACD. 10 hours ago Former Saje and Taxi copywriter moves to Salt XC LB Cooper has joined Salt XC as associate creative director.

AAAA
May 7th, 2026
How agencies are reshaping junior-level roles and training in the AI era.

How agencies are reshaping junior-level roles and training in the AI era. Published 04.30.2026 * Artificial Intelligence * Culture * Future of the Agency * HR/Talent/Inclusion * Staff Development * Talent More than half of agencies pulled back on entry-level hiring as AI took over many tasks once handled by junior staff, with 57% reporting that they had slowed or paused hiring for such roles, a report last August showed. Stats like that have caused anxiety among emerging talent trying to enter the ad industry, but numbers don't paint a full picture. Experiential commerce agency Salt XC, for example, hired 100 employees within the last two months, with the majority being entry-level. Ad Age spoke with 18 agency executives, hiring managers and other industry leaders who are reworking their team structures to find new jobs and opportunities for juniors. Some of those opportunities have actually opened up as a result of AI. Other agencies are introducing apprenticeships and shadowing that offer training on higher-level skills that AI can't replace. "AI is in its infancy," said Allen & Gerritsen (A&G) CEO Andrew Graff, adding, "We're going to need a whole new set of skills." The 4As is also working on expanding The Face of Talent, its annual summer week of programming around talent initiatives, to provide more year-round training to help agencies restructure their workforces so they can continue to hire junior talent. "We're also going to be looking at things like organizational design within agencies. What does the new talent team need to look like?" said Justin Thomas-Copeland, CEO of the 4As. The guide below shows some of the ways that agencies are placing junior talent, including how they've rewired their workforces to ensure their success.

The Globe and Mail
Mar 3rd, 2026
Salt XC invests in William Thomas Digital to expand AI-powered customer experience capabilities

Salt XC has made a strategic investment in William Thomas Digital (WTD), a Canadian CRM and customer experience consultancy specialising in AI marketing orchestration and personalisation. WTD will continue operating independently under its existing leadership whilst expanding its innovation capabilities. WTD focuses on agentic workflows and generative creative systems, embedding intelligent agents directly into CRM environments to enable adaptive segmentation, real-time decisioning and dynamic content generation. The technology allows creative, data and automation to operate together whilst continuously learning and optimising performance. The investment will support expansion of WTD's strategic and technical teams, advancement of AI-powered personalisation capabilities, and collaboration with Salt XC on shared client initiatives. Salt XC is a North American marketing agency employing over 400 professionals across the continent.

Newswire
Mar 3rd, 2026
Salt XC Makes Strategic Investment in William Thomas Digital to Expand AgenticCX and Personalization Capabilities

/CNW/ - Salt XC today announced a strategic investment in William Thomas Digital (WTD), a technology-driven CRM and customer experience consultancy...

Digiday
Feb 11th, 2026
Canadian indie Salt XC buys US agency Craft & Commerce to expand media offerings

Toronto-based independent agency Salt XC has acquired Craft & Commerce, a full-service media agency with offices in New York, Chicago and Florida. This marks Salt XC's second US acquisition in a year as it expands its North American presence despite ongoing trade tensions between the US and Canada. The acquisition strengthens Salt XC's regional reach and media capabilities, combining experiential marketing with retail media expertise. Clients include Kraft-Heinz, AB InBev, Adidas and Chobani. Craft & Commerce will continue operating under its own name for now. Salt XC's previous acquisition of AI-driven agency Nectar First has enhanced its technological capabilities. Analyst Andrew Lipsman called the move a natural fit, noting both agencies' forward-thinking approach to retail media and experiential activation. Financial terms were not disclosed.