Salary Range: 85000 to 135000 (Currency: USD) (Pay period: per-year-salary)

About Us

Solar Landscape is the leading commercial and community solar developer in the United States. We partner with the world's largest real estate companies to develop, install, and operate solar projects on commercial and industrial rooftops. Through our groundbreaking community solar model, households in surrounding communities can subscribe to receive solar power at a guaranteed discount.

To date, Solar Landscape has deployed over 500 megawatts of renewable energy projects totaling over $1 billion in capital investment. Solar Landscape was named the #1 Distributed Generation developer for 2023 by New Project Media and was awarded the U.S. Department of Energy’s Equitable Community Solar Grand Prize.

For more about Solar Landscape, visit www.solarlandscape.com.

About The Role

We’re seeking a DTC Marketing Manager to support the day-to-day execution of our core subscriber acquisition, management, and retention programs. Responsibilities include managing vendors and ensuring every campaign is delivered on time, on message, and on budget.

In addition to acquisition, this position plays a key role in enhancing subscriber retention and leading winback efforts, with oversight of lifecycle touchpoints that keep customers informed, satisfied, and engaged. You’ll also collaborate with our Community Engagement team to support aligned initiatives and lead marketing campaigns for growing the subscriber base.

Responsibilities

Brand & Vendor Project Management
Coordinate subcontracted campaigns, e.g., direct mail, digital ads, canvassing.
Manage timelines, deliverables, creative approvals, and reporting.
Participate in regular check-ins with vendor teams to track progress and optimize performance.
Ensure consistency across messaging, compliance, and customer experience.
Training & Partner Enablement
Build and maintain channel-specific training materials and playbooks for vendors.
Ensure all external-facing materials reflect legal, brand, and program requirements.
Support partner payment processes by confirming milestone completion and ensuring timely and accurate invoice submissions in accordance with contract terms.
Campaign Execution & Optimization
Oversee campaign setup and QA for accuracy, regulatory compliance, and audience fit.
Track campaign quality, troubleshoot issues, and provide feedback for improvements.
Build and maintain marketing SOPs to increase repeatability and reduce errors.
Retention, Lifecycle & Winback Marketing
Develop and manage lifecycle messaging for active subscribers, including onboarding, education, and program updates.
Execute targeted winback campaigns to re-engage churned or inactive subscribers via email, SMS, or direct mail.
Partner with analytics to define churn risk and segmentation strategies.
Coordinate with customer support and operations to align on messaging and resolution workflows.
Support for Community Engagement Initiatives
Collaborate with the Community Engagement team to align marketing efforts with local partnership-driven subscriber acquisition.
Provide marketing assets, training, and execution support as needed for co-branded or community-aligned campaigns.
Reporting & Cross-Functional Collaboration
Analyze and summarize campaign and lifecycle performance
Work closely with Operations, Legal, Brand, and Community Engagement teams to ensure a unified customer journey.
Help improve marketing attribution, tracking, and enrollment data infrastructure in partnership with Subscriber Operations.
Emerging Channels
Support implementation of emerging acquisition channels
Track pilot campaign results and recommend improvements or scale strategies.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
3+ years' experience in a direct-to-consumer, digital, or lifecycle marketing role, including operations responsibilities.
Background in home services, energy, telecom, or other regulated industry preferred. Experience with community solar or subscriber-based utility programs a plus.
Understanding of direct response marketing (direct mail, digital, door-to-door) campaigns, marketing analytics, and customer retention.
Familiarity with website Content Management Systems (e.g., WordPress), CRM, campaign tools (e.g. HubSpot, Pardot/Salesforce, Microsoft Dynamics 365), and Google Analytics.
Strong project and partner management skills; experience managing agency or vendor relationships.
Exposure to demand generation, lifecycle automation, win back campaigns, or churn reduction strategies.
Excellent written and verbal communication skills, and a passion for sustainability.
Creative thinking and interest in testing new marketing approaches.

Benefits and Perks

Solar Landscape’s company culture is second to none.

Our employees combine our mission, grit and drive with a rebel’s attitude that is changing the industry:

·Located in the heart of historic Asbury Park, our state-of-the-art office space offers flexible workstations encouraging collaboration and movement.

·Employees come together to eat every day! Like in a home, our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food.

·Also included for employees is our competitive compensation package; a 401(k) employer-match; health, dental, & vision insurance, flexible paid time off and holiday PTO; We provide healthy snacks, coffee, volunteer opportunities, company outings, and more!

Marketing Manager

Solar Landscape

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