Engagement Marketing Manager

Location: New Scientist Headquarters – London
Position: Permanent 

Package Description

In return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 29 days’ holiday
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 4% Company contribution. 
• Life cover under the Pension Plan of up to 4x your basic salary. 
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards
• Private Medical Insurance – Bupa
• Flexible Working policy
• Free gym membership at Northcliffe House Gym
• Eye care assistance
• Family Friendly policies
• Employee Assistance Support
• Access to the magazine
• Access to newscientist.com, New Scientist app
• Invites to NS Events

Plus many other benefits….

Job Introduction

About Us

Over more than 60 years, New Scientist has developed into an iconic, world-leading brand. It covers the big ideas and developments from all areas of science and technology through a respected and influential weekly magazine and widely read website and app. Increasingly, face-to-face events such as lectures and our New Scientist Live festival have added to our impact. Offering the latest news, ideas and opinions, New Scientist is an authoritative voice on the social and cultural impacts and consequences of scientific and technological discovery, not just the underlying science.

About the Role

We are seeking a highly motivated, data driven, Engagement Marketing Manager to join the New Scientist Customer Experience Marketing Team.  Reporting to the Head of Customer Experience this is a pivotal role responsible for the strategic planning and implementation of engagement marketing plans, this role will contribute to achieving the teams target of stabilising renewal rates and decreasing year 1 churn through improving customer engagement.

We are looking for someone with strong strategic knowledge around customer engagement with a focus on digital engagement, who can demonstrate operational excellence with experience in personalisation and customer life cycles.  

Main Responsibilities

1. Develop and execute automated lifecycle marketing journeys to create an optimal user experience for our subscribers that build habits, increases engagement, and decreases churn.

• Manage onboarding, early life and inlife programmes to drive engagement ensuring communications are targeted; across digital and print channels
• Identify strategies to reduce churn on trial activity
• Utilise subscription features to increase engagement and drive loyalty
• Apply a test and learn approach

1. Winback campaign

• Optimise the cancellation “winback” campaign to lapsed/cancelled subscribers.

1. Collaborate with Editorial, Design and CRM/Data teams to build and report on marketing campaigns to measure ROI and program effectiveness. 

• All activity to be measurable with KPI’s reported weekly or monthly as appropriate
• Understand brand guidelines and work within these for copy and design
• Take an active interest in overall marketing campaign performance and staying up-to-date with the latest results

1. Understand the different customer segments along the subscriber journey and tailor strategies to meet their needs.

• Work with CRM and Audience Data team to ensure we have the analysis and data required to achieve engagement objectives
• Work with data team to build an engagement scoring and propensity to churn model
• Review data capture and enhance where required to build available touchpoints
• Introduce new channels to engagement marketing

1. Other

• Build strong working relationships with internal teams including finance, tech, events and editorial.
• Maintains professionalism at all times and acts as an ambassador for subscriptions within New Scientist as well as outside of the business.
• To undertake ad-hoc projects as agreed with Manager in line with company and personal development targets.
• To effectively manage the allocated budget and review expenditure
• Contribute new ideas and suggestions, identify potential problems and propose solutions, championing new approaches and striving for progress at all times
• Stay up to date with industry news and competitor activity

Critical Performance Areas

• To understand New Scientist products and services to increase subscriber engagement through targeted personalized engagement marketing and ability to measure and report on all activity
• To ensure all marketing activity meets relevant regulatory requirements

Person Specification

• A marketing degree or qualification and good A Levels, ideally English, Maths, Science
• A minimum of three years marketing experience, ideally in engagement marketing/subscriptions marketing
• An understanding and ideally qualification within Behavioural Science
• Experience working with Piano
• Strong CRM marketing experience
• Excellent communication and relationship building skills
• A natural flare with writing and communicating (fluency in English is essential)
• Positive, energetic, can-do attitude. Problem solver
• Naturally intuitive, a creative problem solver, questions the norm
• Able to work effectively to tight deadlines and stay calm under pressure
• Attention to detail is vital
• Works well on own initiative but also a strong team player
• Excellent analytical and problem-solving skills
• Excellent organisational and time management skills
• Proficiency in MS Office
• Expert Excel skills

 We are New Scientist 

In a world where true facts are in short supply, there has never been a greater need for a trusted, impartial source of information about what’s going on in the world – or a greater need for inspiration through great ideas. From artificial intelligence to climate change, from the latest innovations in health and the human mind, New Scientist (NS) covers the ideas and innovations that matter.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.