Full-Time
Senior Data Engineer
CreatorIQ
201-500 employees
Enterprise SaaS platform for influencer campaigns
Compensation Overview
CA$150k - CA$171k/yr
Toronto, ON, Canada + 2 more
More locations: British Columbia, Canada | Ontario, Canada
Remote
Hybrid role; some on-site presence in Canada required.
 Data & Analytics (1) |
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- 5+ years of data engineering experience with production-scale systems
- Expert-level SQL skills with analytical databases (columnar databases preferred)
- Strong Python programming with data libraries: pandas, numpy, pyarrow
- Experience with ETL orchestration tools: Apache Airflow, Prefect, dbt, or similar
- Deep understanding of analytical databases, partitioning strategies, and OLAP optimization
- Experience building SaaS data platforms with tenant isolation requirements
- Knowledge of Row-Level Security (RLS) implementation in analytical databases
- Understanding of RBAC patterns and session-based access control
- Experience with authentication flows in data systems
- Familiarity with compliance requirements (SOC2, GDPR) for multi-tenant data
- Design and implement ETL pipelines migrating from transactional databases to analytical data warehouses
- Create real-time data ingestion systems processing campaign data, user metrics, and business intelligence
- Build multi-tenant data models with proper partitioning strategies for enterprise-scale clients
- Develop data quality frameworks with comprehensive validation, monitoring, and alerting
- Implement Row-Level Security (RLS) and Role-Based Access Control (RBAC) in analytical databases
- Design dynamic permission models supporting organization-level and division-level data access
- Build session-based context management for secure multi-tenant queries
- Create comprehensive audit trails and access logging for compliance requirements
- Design database schemas with advanced partitioning and indexing strategies
- Build materialized views and aggregated tables for real-time analytics
- Implement query optimization, data skipping, and compression techniques
- Handle high-concurrency embedded dashboard usage with sub-second query performance
- Build dashboard data sources with optimized SQL transformations
- Handle complex data structures and parsing requirements
- Create flat, denormalized tables optimized for embedded analytics consumption
- Implement custom field handling for tenant-specific metadata requirements
- Experience with columnar databases: ClickHouse, BigQuery, Redshift, Snowflake
- Knowledge of streaming data platforms: Apache Kafka, Pulsar, Kinesis
- Understanding of distributed systems and database replication
- Experience with embedded analytics platforms and dashboard frameworks
- Knowledge of semantic modeling and metrics layers
- Familiarity with data visualization and self-service analytics
- Experience with real-time data processing and event streaming
- Knowledge of data mesh or data fabric architectures
- Understanding of machine learning pipeline integration
- Experience with data lineage and data catalog tools
CreatorIQ provides an enterprise SaaS platform for influencer marketing. It helps brands and agencies run influencer campaigns at scale by enabling creator discovery, building private creator networks, managing campaigns, and generating detailed performance reports. The platform, called the Creator Intelligence Cloud, supports global enterprises with fraud prevention and brand safety features, and offers elite professional services and data solutions to maximize customer success. The product works by centralizing influencer discovery, campaign workflows, and analytics in one cloud-based system, with subscription access plus optional data services and custom cloud solutions.
Company Size
201-500
Company Stage
Series D
Total Funding
$79.5M
Headquarters
Culver City, California
Founded
2017
Simplify's Take
What believers are saying
- Creator marketing budgets surged 171% year-over-year in 2025, boosting enterprise platform demand.
- Sprinklr partnership unifies creator data with social analytics for 1,300+ shared customers.
- Senthil Kumaran's CTO appointment accelerates AI roadmap for Creator Graph enhancements.
What critics are saying
- Sprinklr partnership commoditizes Creator Graph, driving customer migration within 12-24 months.
- TikTok's Q1 2026 marketplace captures 40% of mid-market volume by eliminating platforms.
- Grayscale's April 2026 Traackr acquisition dominates analytics via blockchain fraud prevention.
What makes CreatorIQ unique
- CreatorIQ's Creator Graph analyzes 1 billion social accounts and 123 million daily posts across 15 million creators.
- SafeIQ uses multimodal AI for near real-time creator suitability detection across text, video, and languages.
- YouTube Creator Partnership API integration embeds first-party audience demographics into discovery workflows.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Mental Health Support
Stock Options
Home Office Stipend
Phone/Internet Stipend
401(k) Plan
401(k) Retirement Plan
Paid Vacation
Paid Holidays
Flexible Work Hours
Hybrid Work Options
Paid Parental Leave
Family Planning Benefits
Fertility Treatment Support
Remote Work Options
Conference Attendance Budget
Professional Development Budget
Career Development
Student Loan Assistance
Adoption Assistance
Relocation Assistance
Meal Benefits
Pet Insurance
Commuter Benefits
Gym Membership
Mental Health Support
Team Building Events
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↑ 0%Sprinklr and CreatorIQ have announced a strategic partnership to integrate creator marketing intelligence with enterprise social media systems. The collaboration connects CreatorIQ's Creator Graph, which processes 123 million creator posts daily, with Sprinklr's social media reporting platform, enabling brands to measure creator, organic and paid social performance in one unified environment. The partnership addresses growing enterprise demand as creator marketing investment increased 171% year-over-year in 2025, with over half of marketers using creator content across paid and organic channels. The integrated solution provides unified performance visibility, improved capital allocation, operational efficiency and direct paid amplification capabilities. CreatorIQ serves over 1,300 global brands whilst Sprinklr supports 1,600 enterprises, including 59% of the Fortune 100.
CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem. As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to unify those workflows. Influencer marketing platform CreatorIQ and AI-native customer experience management platform Sprinklr have partnered to build a connected operating model that combines creator intelligence, social media management, and paid amplification. CreatorIQ's chief partnerships officer Tim Sovay told Digiday early testers include a leading global streaming platform, a multinational e-commerce conglomerate, and a consumer software company, though he wouldn't give names - or early results. "We heard time and time again that brands didn't have a 360 degree of everything happening on social, it's a chair swivel between two different platforms they're using side-by-side," said Sovay. Alessandro Bogliari, co-founder and CEO of the Influencer Marketing Factory, told Digiday that although they don't use Sprinklr or CreatorIQ, this kind of integration could help lower a major hidden cost that accrues when scaling influencer marketing: time and data lost when jumping between platforms. "Having creator campaign data flow directly into the same place where paid and organic already live means fewer blind spots, faster decisions, and a clearer view of what's actually driving ROI," Bogliari said. The partnership process includes feeding CreatorIQ's proprietary intelligence infrastructure (which the company says processes 123 million creator posts daily) directly into Sprinklr's social media reporting platform, which already measures paid, owned, and earned on social - as well as social listening signals. "Those signals tie the entire narrative together," said Anish Chadda, vp of product management at Sprinklr. "You're obviously focusing on specific KPIs at times, but we're seeing more and more brands trying to understand if they drive better brand favorability, or are appearing in more conversations or increasing virality." Sovay told Digiday that one major driver of these partnerships is platforms increasingly opening up more first-party data to partners, like YouTube's announcement last week that it was would evolve its partnerships API to better integrate with influencer marketing agencies (IMAs) and software companies, as part of the platform's efforts to streamline creator partnerships. "Opening up more first-party data allows us to pull in better audience demographics, better performance data, etcetera," Sovay said. "The reality is this ecosystem has been happening for 10-plus years and they haven't really had a way to capture the value of this economy. This is a maturity in ad products... brands are seeing a huge influx of paid media demand for creator-led ads, and they want to be able to unlock better insights." Sovay explained that with organic reach declining across platforms to an all-time low, brands are increasingly relying on creators to amplify their reach - while simultaneously, paid advertising is shifting more toward creators. He said CreatorIQ and Sprinklr's mutual customers have heavily invested in creators, but the efficacy and ROI of that investment was difficult to measure. "For years, creator [marketing] has struggled to win serious budget allocation, not because it didn't work, but because it couldn't be measured in the same language as paid media," said Matt Barash, chief commercial officer at creative AI advertising platform Nova. The creator question. The CreatorIQ and Sprinklr partnership could also help brands learn more about how the different tiers of creators are helping to sell products or increase awareness. "Most brands are working across hundreds if not thousands of influencers right now, and they want to understand the individual efficacy of those," said Sovay. "The average follower size of a creator affiliate is 30,000, they're your nano creators, and they are really intent on selling products. That's a very different profile of a creator than some of the mid or upper funnel ones brands also work with - we want to bring all that data together alongside analysis and social listening." Becca Bahrke, CEO of creator agency Illuminate Social, thinks there's power in this partnership, but worries about a potential side-effect for talent. "Creator storytelling elements might get lost, as they don't always translate neatly to a dashboard," she explained. "Understanding how this could connect the dots is key." Lia Haberman, creator marketing consultant, echoed Bahrke's concerns, saying data helps valid and scale decisions, but human judgement will still help choose the right creator for each brand. "The goal isn't to replace 'vibes,' it's to give it a stronger foundation," she said. For Barash, this value in this partnership lies not in what it does, but for what it signals about the creator economy at large. "Platforms are starting to reorganize the stack around creators - pulling creator data out of the edges and into the core so it's planned, measured, and funded alongside paid media, not bolted on after the fact. It reinforces that real incrementality comes from paid amplification beyond the platform, not the legacy approach of keeping creator content confined to its native feed," he said.
CreatorIQ and YouTube integration brings deeper audience intelligence to creator marketing. CreatorIQ has further enhanced its relationship with YouTube by integrating the Creator Partnership API, a platform that enables brands and agencies to harness first-party viewership data on YouTube within the CreatorIQ Discovery platform. This is a big move in creator marketing, moving away from superficial evaluation factors such as the number of followers to more significant factors, including demographics and interests. This enables the marketer to better understand the level of creator-audience alignment, make more informed decisions regarding the creator partnership, and measure the campaign with greater accuracy. Moreover, the solution enables the measurement of the entire campaign, both organic and paid, which can have a positive effect on ROI tracking in the creator economy. The partnership has been unveiled at YouTube NewFront. This partnership further reiterates CreatorIQ's position as a vital partner to enterprises and also underlines the importance of first-party data within the digital landscape. This partnership is a significant shift in the industry towards a more data-driven model of creator marketing, where audience intelligence and transparent measurement are increasingly critical to successful campaigns.
CreatorIQ has expanded its partnership with YouTube by integrating the YouTube Creator Partnership API, bringing first-party viewership data directly into its AI-powered Discovery platform. The integration, announced at the YouTube NewFront, allows brands to evaluate creators based on actual viewer demographics and interests rather than surface-level metrics like follower counts. The integration embeds platform-native insights into creator discovery workflows, enabling brands to identify suitable partners, compare audience performance and measure impact across organic and paid campaigns. CreatorIQ is among the first to offer this capability to customers. CreatorIQ's Creator Graph processes over 123 million social posts daily across 15 million creators worldwide. More than 1,300 organisations, including Delta Air Lines, Google, LVMH and Sephora, use the platform to manage their creator programmes.
CreatorIQ, a creator marketing platform, has appointed Senthil Kumaran as Chief Technology Officer. Kumaran brings over 20 years of experience scaling global engineering organisations and building machine learning systems. He joins from Digital Turbine, where he served as CTO, and previously held engineering leadership roles at Meta Reality Labs, Verifone and Yahoo. Throughout his career, he has overseen teams of more than 1,000 engineers and led development of large-scale AWS environments. At CreatorIQ, Kumaran will lead the company's AI-driven roadmap and advance its Creator Graph intelligence infrastructure, which processes over 123 million social posts daily across 15 million creators. The platform serves more than 1,300 organisations including Google, LVMH and Sephora, helping brands transform creator marketing into data-driven growth.