Full-Time
Director – Media Planning
Confirmed live in the last 24 hours
Dentsu
5,001-10,000 employees
Global marketing and advertising agency
Senior, Expert
Southfield, MI, USA
- 5+ years of total experience in a large agency setting
- 5+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
- 5+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
- 3+ years of experience of leading multiple levels of direct reports in a large agency setting
- Understanding of planning sponsorship campaigns on a national level
- Experience promoting collaborative relationships with other teams
- Comfortable working with budgets/numbers and an understanding of mathematical concepts
- Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital
- 5+ years of experience with upper funnel media awareness campaigns
- Coordinate with creative agencies on creative assets and accounts needs
- Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort overseeing and communicating directly with clients on questions and media plans
- Help evaluate timelines and manage daily deliverables
- Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Manage a large Media Budget and Flowchart
- Guide media channel selection and forward think on new opportunities
Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, delivering tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.
Company Stage
M&A
Total Funding
$19.3M
Headquarters
Tokyo, Japan
Founded
N/A
Simplify's Take
What believers are saying
- Dentsu's strategic partnerships, like the one with Snap Inc. for AI and AR, enhance its creative capabilities and market competitiveness.
- The expansion of leadership roles, such as Tarek Daouk's new regional CEO position, indicates strong internal growth and opportunities for career advancement.
- Dentsu's focus on innovation, exemplified by the launch of the Innovation Lab and the Future Consumer Study, positions the company at the forefront of industry trends.
What critics are saying
- The highly competitive marketing and advertising industry requires constant innovation to maintain market position.
- Expanding leadership roles and regions, such as the MENAT sub-cluster, may lead to operational complexities and management challenges.
What makes Dentsu unique
- Dentsu's comprehensive marketing solutions, including consumer intelligence and customer experience management, set it apart from competitors who may focus on narrower aspects of marketing.
- Their commitment to social impact, such as the LGBTQ+ Pride solidarity campaign and Social Inclusion Week, distinguishes Dentsu as a socially responsible company.
- Dentsu's global reach and diverse client base, from small businesses to large multinationals, provide a broad spectrum of industry insights and innovative solutions.