Full-Time

App Producer

App Store

We Are Rosie

We Are Rosie

51-200 employees

On-demand marketing talent marketplace

Compensation Overview

$65 - $70/hr

San Francisco, CA, USA

Remote

Category
Growth & Marketing (2)
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Requirements
  • Approximately 5 years of experience in app production, product marketing, or a related field.
  • Hands-on experience publishing and managing apps on both the Google Play Store and Apple App Store.
  • Paid campaign experience across channels such as TikTok, Meta, YouTube, television, or digital out-of-home.
  • Proven experience incorporating artificial intelligence tools into the workflow to work more efficiently.
  • Ability to work with image specifications, sizing, and formatting requirements across platforms.
  • Background in big tech.
  • Ability to take feedback and iterate quickly without missing details.
  • Ability to handle several tasks simultaneously.
  • Ability to work independently while staying aligned with a larger team.
Responsibilities
  • Build and maintain the client app product's product pages on both the Google Play Store and Apple App Store.
  • Manage visual assets for store listings, including resizing images to meet platform specifications and uploading screenshots, icons, and promotional graphics.
  • Ensure store listings remain compliant with each platform's formatting and content requirements.
  • Collaborate with the brand and design team to obtain updated product content and images for the store.
  • Coordinate updates across both stores as the app evolves, keeping listings consistent and current.
  • Translate approved hero creative into fully executed cross-channel assets, ensuring correct aspect ratios, formats, durations, and file specifications across platforms such as TikTok, Meta, YouTube, television, and digital out-of-home.
  • Work with the broader client app product team to reflect product updates, feature launches, and messaging changes across platforms.
  • Incorporate feedback quickly and turn around revisions in a fast-paced, high-visibility environment.

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Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • We Are Rosie is still hiring retail media and strategist roles in 2026.
  • LinkedIn listed Bumble, Meta, IBM, and Microsoft among active-style clients in 2025.
  • Run by Rosie extends revenue beyond talent brokering into higher-value agency services.

What critics are saying

  • Dependence on freelance supply compresses quality control and margin during client-demand swings.
  • No recent funding or acquisition signal since Align's 2021 investment, limiting dry-powder advantage.
  • Staffing marketplaces face disintermediation if brands internalize work or agencies copy the model.

What makes We Are Rosie unique

  • 30,000-plus marketers and 225-plus brand partners power flexible staffing at scale.
  • Run by Rosie launched May 2024, bundling strategy with hyper-specialized creative teams.
  • Weeks-long and months-long engagements fit retailers, agencies, and Fortune 500 marketing needs.

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Benefits

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

-1%

2 year growth

0%
Forbes
Jun 25th, 2024
The Freelance Economy Is Consolidating: Here'S What You Need To Know.

Group of executives sitting together and having a meeting in the office. gettyThis past month, staffing leader Randstad acquired AI-powered digital talent marketplace platform Torc, signaling a new era of the freelance economy that promises to embed freelance into the broader talent ecosystem.The pandemic kickstarted the recent growth that we’ve seen in the freelance economy. In the US alone, there was a 90% increase in the number of freelancers between 2020 and 2023. We are not talking about one-time gigs: some 4.6 million individuals are making a viable salary of over $100,000 as independent freelancers.But while the number of individuals choosing to be self-employed rather than employed full-time has grown at a constant rate, corporate adoption has lagged.The interest is there. 65% of executives in 2023 planned to increase their reliance on external workers. However, freelance talent platforms haven’t scaled adoption in line with interest, and a key reason is that companies haven’t been able to reconcile freelance hiring (seen as niche, risky, and a “rogue spend”) with a safe, compliant, and planned talent strategy

Adweek
May 29th, 2024
We Are Rosie Launches New 'Run by Rosie' Service

We Are Rosie launches new 'Run by Rosie' service.

Adweek
Dec 21st, 2021
We Are Rosie Now Valued at $110 Million After Growth Investment

The deal now values the company at $110 million.