Junior Marketing Manager UKI & Export
Posted on 4/3/2023

1,001-5,000 employees

Sports-based game development studio
Company Overview
2K’s mission is to enable all gamers to build, connect, escape and dream big with their wide array of interactive entertainment for video game consoles, personal computers, and mobile devices. The company is committed to maintaining and developing some of the most creative, respective and premium games in today’s gaming market.
London, UK
Experience Level
Desired Skills
Data Analysis
  • An experienced Junior Marketing manager with solid foundational marketing knowledge and a passion for delivering the best campaigns for all audiences across multiple territories
  • A key contributor to overall territory marketing strategies with the ability to confers with senior managers on unusual matters & to contribute to/recommend solutions to issues
  • The ability to exercise judgment within defined procedures and practices to determine the best course of action within campaigns across multiple territories with varying audiences and needs
  • A strong collaborator with the ability to build productive working relationships across all relevant internal and external teams
  • Minimum of 2 - 4+ years of relevant marketing experience ideally in a similar regional role at a top tier company
  • Excellent understanding of marketing principles, planning and strategy, with demonstrable skills and effectiveness in these areas
  • A portfolio that includes several successful marketing campaigns across all paid media, biddable and non-biddable
  • Fairly autonomous with managerial support - can be briefed and will effectively manage products & external distributors/agencies
  • Demonstrable examples of the use of data analysis to guide strategic planning and audience expansion for current and new products
  • The ability to work across functions with peers in other groups to ensure collaboration on achievement of shared goals
  • Demonstrable examples of request approvals at a senior level of authority
  • A strong understanding of the commercial value of good marketing, and how it contributes to business success when integrated with PR and social media
  • Excellent written and verbal communication skills
  • Extremely well organized, with strong administrational skills. An ability to multi-task is essential
  • Strong influencing skills across a wide array of internal and external stakeholders
  • An agile team player, with the ability to pivot quickly from lead to support roles as required with a 'get stuck in' mentality
  • An entrepreneurial mindset. Comfortable with ambiguity, a curiosity to test and learn and proactively find solutions to address and overcome project and business challenges
  • Planning and execution of product marketing plans in relation to multi-format videogame releases. Plans should be synched with the Senior Managers local strategies, global strategies and tailored to various local market needs as required, including working with distributors/agencies to ensure relevant and impactful marketing activity for each allocated title. All plans should incorporate the full marketing mix, as well as strategy, product positioning and marketing tactics
  • Work alongside the Senior Manager to position allocated products in the marketplace, identifying key market segments and providing relevant reports and analyses, competitor analyses/risk analyses etc
  • Navigate territory nuances alongside distributors & sales teams to ensure relevant and impactful trade marketing activity is in place across the region
  • Manage marketing budgets effectively, allocating to agencies / distributors for maximum impact, ensuring all approvals sought and obtained
  • Product lifecycle management. Identify and highlight opportunities and provide relevant reports while exploring options for research and analysis (audience segmentation, competitor analyses, risk analyses)
  • Management of impactful marketing assets & plans, ensure timely and accurate delivery of materials
  • Manage and control relevant third party suppliers and agencies to develop and implement effective cross-promotion marketing activity, ensuring maximum efficiency and awareness is achieved
  • Work closely with PR, Social & Influencer Managers to maximize community engagement and ensure marketing plans and strategies link effectively with all facets of the campaigns
  • Attending all pan-EMEA product meetings as a UK/IE & Export point of contact delivering on and cascading all actions as required
  • Build and maintain excellent working relationships and communication with external agencies/distributors, Global Marketing, Global comms, and the Take Two Sales team
  • Become the key point of contact across all pan-EMEA marketing opportunities and meetings for your products, adding value to broader 2K initiatives whilst advocating for UK/IE & Export involvement as appropriate
  • Become an ambassador for the 2K brand