Full-Time
Director – Creative Product Marketing
Posted on 11/19/2024
Jam City
501-1,000 employees
Develops and distributes free-to-play mobile games
Compensation Overview
$118k - $180kAnnually
Senior, Expert
Remote in USA
- 6-10+ years of experience ideally in a performance marketing-oriented environment
- 2-4+ years of management experience
- Must be willing to work primarily PST hours with real-time communication
- Always seeks to understand the “Why” behind everything - constantly apply internal and external learnings to creative operations and output
- Expert cross-functional communicator: speaks the language of artists, performance, and brand marketers
- Passionate about the mobile gaming space and creative trends
- Proactive in nature and generally curious
- Mobile performance marketing experience a huge plus
- Experience with hyper-casual mobile game developers/ad creative a huge plus
- Develop portfolio ad creative strategy-framework optimizing top and bottom user funnel metrics (IPM, CPI, Retention, Monetization) for key JC titles
- Communicate at different stakeholder altitude levels; you can speak high-level strategy and tactics at an executive level and flesh out nuanced details with on-the-ground stakeholders
- Experience managing emerging talent; hire, coach, and develop a creative product marketing team from the ground up that raises the bar of creative science excellence in the industry
- Quickly & strategically adapt and fast-follow evolving creative market trends and apply them to each title
- Inspire and influence marketing art team to develop ad creative achieving marketing KPIs and ROAS targets
- Strategize industry-leading creative operations systems with Data Science to improve creative reporting, creative cost-benefit analysis, and creative output optimization
- Lead Creative Testing: pioneer creative testing strategy and execution, scale factoring top and bottom funnel user journeys
- Establish yourself as a cross-functional thought leader and influence cross-functional marketing (ASO, Social, Product, Brand etc) creative direction through performance marketing ad creative learnings
Jam City creates and distributes free-to-play mobile games that are accessible to a wide audience. Players can download these games for free and have the option to make in-app purchases for virtual items or upgrades. This business model allows Jam City to generate revenue while keeping the games enjoyable for millions of players worldwide. The company stands out from its competitors through its focus on storytelling, data science, and audience insights, which help create engaging gameplay experiences. With nine studios in major cities, Jam City leverages diverse talent to develop some of the highest-grossing mobile games in the industry. The goal of Jam City is to connect people globally through entertaining games that keep players returning.
Company Stage
N/A
Total Funding
$464M
Headquarters
Culver City, California
Founded
2009
6 month growth
↓ -2%1 year growth
↓ -5%2 year growth
↑ 5%
Simplify's Take
What believers are saying
- Jam City's successful track record, including nearly half a billion dollars in annual revenue and $4 billion in aggregate lifetime bookings, indicates strong financial health and growth potential.
- The recent elevation of co-founder Josh Yguado to CEO suggests a continuity in leadership and vision, which can be reassuring for employees and investors alike.
- Their ability to launch blockbuster titles, such as the DC Heroes & Villains mobile RPG, showcases their potential for future high-impact releases.
What critics are saying
- The departure of key co-founders Chris DeWolfe and Aber Whitcomb could lead to strategic shifts or instability within the company.
- The highly competitive mobile gaming market requires constant innovation and marketing efforts to maintain and grow their player base.
What makes Jam City unique
- Jam City's focus on creative excellence and technological innovation, particularly in storytelling and data science, sets it apart from competitors who may not emphasize these aspects as strongly.
- Their extensive network of nine studios in major cities worldwide allows them to tap into diverse talent pools, providing a competitive edge in creativity and innovation.
- The company's strategic partnerships, such as with Sandsoft Games to enter the MENA market, demonstrate their ability to expand and adapt to new regions, unlike some competitors who may be more regionally confined.
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Benefits
Medical
Dental
Vision
Concierge
Paid Leave
Community
Kin Care
Life Insurance
401(k)
Unlimited PTO
Paid Sick Time
ERGs & STaff
Wellbeing Programs
Volunteer & Charity
Casual Dress
Company Events
Dog-Friendly Offices