Marketing Manager

ESSENTIAL FUNCTIONS:

• Marketing Strategy
• Plan and implement targeted email marketing campaigns to engage and retain key stakeholders.
• In partnership with the Director of Marketing, support the development and execution of marketing strategies that align with business goals.


• Campaign Development & Digital Marketing
• Develop marketing materials to support outbound marketing efforts and ad hoc requests from leadership team (e.g. campaigns, presentations, internal materials).
• Partner with internal and external resources to create and implement engaging content for social media channels, such as photos, videos, and written posts.
• Create and implement engaging social media content and campaigns to build brand awareness.
• Ensure content (e.g. website, social media accounts, brochures, and other marketing mediums) are aligned with current content (e.g. renderings, copy, video).
• Manage website content and optimize design for enhanced user experience and SEO performance.
• Develop editorial calendar in concert with agency partner to keep the Centennial Yards social accounts fresh and informative.
• Support vendor relationships, including invoicing, reporting, and scheduled calls.


• Event Strategy and Execution
• Oversee all event logistics including vendor selection, contract negotiation, booth set up, speaker coordination, scheduling. Work with the Property Management team and third-party vendors as needed.
• Plan and execute events within conferences – managing the start to end process including venue selection and logistics to on-site execution.


• Public Relations
• Scan the horizon for opportunities to engage in other communities, including speaking engagements, podcasts, media interviews, etc.
• With the support of the Marketing Director, liaise with Public Relations firms on media pitches, events, new hire announcements, etc.


• Admin Support
• Support the President of CY in organizing speaking events/interviews.
• Track and track marketing KPIs (e.g. website traffic).
• Collect research materials as needed to support outbound marketing efforts.
• Track and track marketing KPIs (e.g. website traffic).

SUPERVISORY RESPONSIBILITIES:

• None 

EDUCATION/EXPERIENCE REQUIREMENTS: (including certification, licenses, etc.)

• Bachelors’ Degree in English, Marketing, Journalism or related field preferred.
• Minimum 5+ years’ experience in a marketing management and/or brand development role. Real estate and/or property management experience preferred.
• Basic understanding of marketing principles and best practices.
• Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and analytics tools (such as Google Analytics).
• Experience with social media marketing and analytics platforms.
• Ability to work with cross functional teams and leadership at all levels.
• Strong analytic skills and proven track record of proactive problem-solving.
• Strong verbal, presentation (virtual and in person) and written communication skills. Excellent command of English language required (specifically, writing for digital channels).

KNOWLEDGE, SKILLS AND ABILITIES:

• Proven experience managing internal and external teams to execute projects.
• Outstanding written and verbal communications skills.
• Ability to apply sound judgment in new or ambiguous situations.
• Ability to remain nimble and quickly shift project priorities as business needs fluctuate.
• Strong experience leading both strategic development and tactical execution of marketing campaigns and initiatives.
• Understands the Atlanta market and stays on top of local culture, including music, art, festivals, and other events.
• Can thrive while juggling multiple projects at various stages of development.
• Passion for the creative process and willingness to work in a dynamic and ever-evolving landscape.
• Highly proficient in Microsoft Office and Google Analytics. 

PERFORMANCE METRICS:

• Customer feedback from executives, peers and end users.
• Timeliness, thoroughness and accuracy of completed projects.
• Communication effectiveness.
• Attention to detail.
• Ability to work on multiple projects/tasks at the same time.