Full-Time
Paid Social Strategist
NYC Based
Posted on 9/25/2024
Proxima
51-200 employees
AI-driven solutions for social media advertising
Compensation Overview
$90k - $110kAnnually
Junior, Mid
New York, NY, USA
Position requires onsite presence in New York City.
- 1-2+ years of paid Facebook advertising experience and driving quantifiable results
- At least 1 year of client-facing experience in an agency environment
- TikTok advertising experience a bonus
- Strong understanding of advertising and marketing principles, particularly for online audiences
- Strong written and verbal communication skills
- NYC based
- Fully responsible for the day to day optimizations in Facebook Ads Manager for campaigns utilizing our audiences in client ad manager accounts - not manage of the entire ad account.
- Manage day to day communications on audience performance and tactical Ad Manager optimizations with assigned clients
- Conduct bi-weekly performance reviews and contract renewal performance reviews with assigned clients
- Collaborate with Proxima’s senior growth marketing consultants on delivering optimal performance for assigned clients
- Develop new optimization strategies and tactics with your Media Strategy colleagues to drive better overall performance
- Communicate with the Product and Data Science teams to provide feedback and insight on audience strategies
- Guide the larger Proxima team on best practices and new developments in media buying strategies across all major social platforms our clients use
Proxima specializes in enhancing social media advertising for brands by using AI-powered targeting solutions. Their technology employs machine learning algorithms to optimize ad performance, which helps clients lower customer acquisition costs and improve their return on ad spend. Proxima focuses on major platforms like Facebook, Instagram, Snapchat, and TikTok, providing subscription-based services and performance-based pricing to ensure clients see significant improvements in their marketing strategies. The company addresses privacy challenges, such as those introduced by iOS 14, by offering automated targeting solutions that help identify effective audience segments. This allows brands to expand their reach and achieve better returns on their advertising investments. Proxima's clients benefit from ongoing audience generation, expert support, and secure handling of customer data, which empowers them to scale their advertising efforts with confidence.
Company Stage
Series A
Total Funding
$11.7M
Headquarters
New York City, New York
Founded
2022
6 month growth
↑ 5%1 year growth
↑ 14%2 year growth
↑ 14%
Simplify's Take
What believers are saying
- Increased AI investments by major players could lead to more partnerships for Proxima.
- New ad platforms like Netflix and Uber offer expansion opportunities for Proxima's targeting solutions.
- Proxima's AI-driven business health tools can enhance client retention and satisfaction.
What critics are saying
- Emerging ad platforms like Netflix and Uber may divert budgets from Proxima's core platforms.
- Volatility in media tech stocks could affect Proxima's performance-based revenue models.
- Privacy-focused regulations may limit the effectiveness of Proxima's AI targeting solutions.
What makes Proxima unique
- Proxima leverages AI to optimize ad performance on platforms like Facebook and TikTok.
- The company offers automated targeting solutions to counteract privacy changes like iOS 14.
- Proxima's proprietary network includes over 65 million unique, anonymized shopper profiles.
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