Full-Time
Paid Social Strategist
NYC Based
Updated on 10/21/2024
Proxima
51-200 employees
AI-driven social media advertising solutions
Compensation Overview
$90k - $110kAnnually
Junior, Mid
New York, NY, USA
Position requires onsite presence in New York City.
- 1-2+ years of paid Facebook advertising experience and driving quantifiable results
- At least 1 year of client-facing experience in an agency environment
- TikTok advertising experience a bonus
- Strong understanding of advertising and marketing principles, particularly for online audiences
- Strong written and verbal communication skills
- NYC based
- Fully responsible for the day to day optimizations in Facebook Ads Manager for campaigns utilizing our audiences in client ad manager accounts - not manage of the entire ad account.
- Manage day to day communications on audience performance and tactical Ad Manager optimizations with assigned clients
- Conduct bi-weekly performance reviews and contract renewal performance reviews with assigned clients
- Collaborate with Proxima’s senior growth marketing consultants on delivering optimal performance for assigned clients
- Develop new optimization strategies and tactics with your Media Strategy colleagues to drive better overall performance
- Communicate with the Product and Data Science teams to provide feedback and insight on audience strategies
- Guide the larger Proxima team on best practices and new developments in media buying strategies across all major social platforms our clients use
Proxima.ai enhances social media advertising for brands by using AI-powered targeting solutions that optimize ad performance and reduce customer acquisition costs. Their machine learning algorithms help identify high-performing audience segments, addressing privacy challenges like those from iOS 14. Proxima operates on platforms such as Facebook, Instagram, Snapchat, and TikTok, offering subscription-based and performance-based pricing models. The company's goal is to enable clients to scale their advertising efforts confidently while achieving better returns on their investments.
Company Stage
Series A
Total Funding
$11.7M
Headquarters
New York City, New York
Founded
N/A
6 month growth
↑ 6%1 year growth
↑ 13%2 year growth
↑ 13%
Simplify's Take
What believers are saying
- Proxima's recent $12M Series A financing round, led by prominent investors like Mucker Capital and Aglaé Ventures, indicates strong financial backing and growth potential.
- The company's 400% revenue growth since its launch in May 2022 showcases its rapid market adoption and effectiveness in improving client marketing performance.
- Proxima's continuous innovation, such as the launch of their AI-driven business health check tool, demonstrates a commitment to providing cutting-edge solutions for clients.
What critics are saying
- The highly competitive digital advertising market requires Proxima to continuously innovate to maintain its edge over larger, established players.
- Privacy regulations and changes, such as those introduced by iOS 14, pose ongoing challenges that could impact the effectiveness of Proxima's targeting solutions.
What makes Proxima unique
- Proxima leverages advanced AI-powered targeting solutions specifically designed to navigate privacy changes like iOS 14, setting it apart from traditional digital marketing firms.
- Their performance-based pricing model ensures clients see tangible improvements in their marketing strategies, unlike competitors who may rely solely on subscription fees.
- Proxima's proprietary network of over 65 million anonymized shopper profiles provides a unique data advantage for superior audience segmentation and targeting.
Help us improve and share your feedback! Did you find this helpful?