Director Digital Marketing @ Hitachi Vantara

Our Company

We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.

If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.

The Role

The Director of Digital Marketing is a strategic leader responsible for orchestrating and optimizing Hitachi Vantara’s global digital marketing presence. This role involves crafting sophisticated, data-driven marketing campaigns and programs designed to generate high-quality leads, foster inbound inquiries, across all digital channels. The Director will champion a culture of continuous improvement by establishing robust metrics and testing frameworks to assess campaign effectiveness and refine strategies for optimal performance.

What you’ll bring:

Strategic Leadership
• Architect and implement a comprehensive digital marketing strategy aligned with global sales goals.
• Define, monitor, and analyze key performance indicators (KPIs) to ensure digital marketing initiatives deliver measurable results.
• Pioneer innovative targeting and segmentation strategies to enhance campaign reach and engagement.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.
Campaign Execution & Optimization:
• Spearhead the development and execution of multi-channel digital campaigns, including Account-Based Marketing (ABM) initiatives.
• Conceptualize and manage engaging digital programs, such as webinars and interactive content experiences.
• Establish and manage rigorous testing protocols to optimize campaign performance and drive continuous improvement.
• Oversee Marketo-driven marketing automation workflows to nurture leads and drive conversions.
Digital Channel Management:
• Oversee the creation and optimization of demand generation website content, landing pages, and other digital assets aimed at driving lead creation.
• Drive the demand generation strategy and execution of digital media campaigns, including media buying, planning, and performance analysis to boost pipeline growth.
• Champion the refinement of the customer’s digital journey to ensure a seamless and engaging experience that fosters lead conversion.
• Leverage social media platforms strategically to accelerate lead capture and pipeline creation.
Team Leadership & Development:
• Provide inspirational leadership and mentorship to a team of digital marketing professionals.
• Foster a collaborative and high-performance culture within the team.
• Identify and implement training and development opportunities to upskill the team.
Knowledge and Skills:
• Strategic Vision: Demonstrated ability to translate marketing objectives into actionable digital strategies.
• Technical Acumen: Strong understanding of digital marketing technologies and analytics platforms.
• Data-Driven Decision Making: Proven ability to leverage data insights to optimize campaign performance.
• Leadership & Collaboration: Exceptional communication, interpersonal, and team-building skills.
• Proficiency with Marketing Tools: Familiarity with Salesforce, Microsoft Suite, Marketo Engage, Bombora, LinkedIn InMail, and Sales Navigator is highly desirable.
Education and Experience:
• Bachelor’s degree in digital marketing, Marketing, or a related field.
• 10+ years of progressive experience in digital marketing, showcasing a track record of successful campaign leadership and execution.

About us

We’re a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential.

As required by the equal pay and transparency acts in, the expected compensation for this role is $200K-230K base + 15-20% bonus. The expected pay is determined based on a variety of factors including, but not limited to, depth of experience in the practice area. Employees are eligible to participate in Hitachi Vantara’s sales target incentive pay programs, where applicable, and are subject to the program’s conditions and restrictions.

#LI-TO1

Championing diversity, equity, and inclusion

Diversity, equity, and inclusion (DEI) are integral to our culture and identity. Diverse thinking, a commitment to allyship, and a culture of empowerment help us achieve powerful results. We want you to be you, with all the ideas, lived experience, and fresh perspective that brings. We support your uniqueness and encourage people from all backgrounds to apply and realize their full potential as part of our team.

How we look after you

We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We’re proud to say we’re an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.

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